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http://netstrategies.comStevan Loges joins us from Northern Virginia to discuss the importance of keyword lists within your pay per click campaign. Follow us on Twitter at http://twitter.com/InternetMktgTV and http://twitter.com/NetStrategies
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703-642-3800703-642-3800
Expanding Your Pay Per Expanding Your Pay Per Click Keyword ListClick Keyword List
Keyword expansion is Keyword expansion is one of the most one of the most
important elements to important elements to your pay per click your pay per click
campaign.campaign.
Keywords are the Keywords are the link between your link between your
products and products and potential customers!potential customers!
Campaigns need every Campaigns need every variation of a keyword variation of a keyword
to ensure that a to ensure that a customer might find customer might find
your site.your site.
It takes a multitude of It takes a multitude of keywords and keywords and
variations of them to variations of them to make a successful make a successful
campaign.campaign.
•
Trial and ErrorTrial and Error
Some variations of keywords will Some variations of keywords will work well and some will not.work well and some will not.
Monitor, add, and test your Monitor, add, and test your keywordskeywords
Broad keyword matches Broad keyword matches will trigger your ads for will trigger your ads for
any related keywords that any related keywords that you’re bidding on.you’re bidding on.
However, it is better to However, it is better to have those keywords in have those keywords in your list so that your ads your list so that your ads
are consistently triggered. are consistently triggered.
How can I find more How can I find more keywords?keywords?
Google AnalyticsGoogle Analytics
Google Adwords Keyword ToolGoogle Adwords Keyword Tool
Google Search Query Google Search Query Performance reportPerformance report
Keep tuning in for more Keep tuning in for more information on how to information on how to improve your website!improve your website!
703-642-3800703-642-3800
Contact us if you need Contact us if you need help launching your help launching your
PPC campaign!PPC campaign!