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Expand Your Business Through Social Media
John “ColderICE” LawsonColderICE.com
WARNING: This next presentation is rated PG
Are You The ONE?
#ICENotes
WOULD YOU LIKE TO PARTICIPATE?
LIVE OR AT HOME, PLEASE DO IT!
A Social Media Experiment
Please Hold Your
Questions
Till The End???
John Lawson Who?!?
A Muppet Changed My Life
Opportunity is NOT Stolen
It is TAKEN
Ms. Heather Locklear
Explains Social
Marketing
Click HERE to Watch
• A low cost solution of high end technology
Why Social Media?
S.M.a.a.T - Social Media as a Test
Objective research Hundreds of test Hundreds of apps Educated Opinion
The New Web Experience Trilogy• Personalized
• Unique results
• Location based
• Historical (behavior)
• Socialized• Shareable
• Easy to consume
• Mobilized• Location based
• App Experience
Paid vs. Free Reach
Superbowl98.7 Million Viewer30 second ad = $3 Mil
The world of Social Media is enormous!
Over 1800 Social Sites
(just in English)
That’s Your Facebook Fan Page!
Work
In physics, work is the amount of energy transferred by a force acting through a distance in the direction of the force.
W = F x D
SEOBrand
UGCCRM
Sales
Download it free at: SocialEcommerceMarketing.com
The New Sales Funnel
Brand Marketing
What is a Brand?
“It’s what makes a customer choose your product or service over every one else”
5 C’s of Branding
lear messaging
redibility
onnection
reating Loyalty
onverts
CCCCC
Brand Social Reputation
Don’t Muck It Up!
CRMCustomer Relationship Management
• Extending buyer lifetime• Increasing buyer frequency• Personalized experience
• I know what you are doing as you do it
Social Espionage?
Big Brother is…• Facebook + Google + Equifax = • Who, what, where, when, how much, what
turns you on
Social Intelligence
Plug in from rapportive.com
56
57
UGCUser Generated Content
• Reviews • Video / Photos• Feedback• Free and ongoing focus
group
CGM: Consumer Generated Media
Review Tools
Search Engine Optimization
• Blogs• Micro Blogs• Social Bookmarking• Press Releases• Qualified Links• High Ranking Sites• Relevant Content
How to create good content?
• Research keywords• Talk about the benefits• Do Not SELL! • Focus on the questions• Link to your site on front
and back of video• Post as many as possible
Wordtracker
You Should Be on TVYou Should Be On TV
Types of Videos
Funny Scripted Case Studies/Testimonial Behind the scenes Informational Product Demos
What to cover
Terms and conditions Return policy Shipping policy Gift giving Keep it short
GRAB YOUR VIDEOMARKETINGHELP SHEET
FREE!!!
ColderICE.com/Video
Syndicate Your Content
• Blog• Podcast• Videos• Photos• Presentations• Press Releases• E-Books
The Media Distribution System
Slideshare
TubeMogal
a single point for deploying uploads to the top video and social networking sites
• Orphaned at the age of 7
• Married at 14• Had first child at 17• Widowed at 20• Was losing her hair
Mixed in herBath tub
Economy of FREE
• Sold door to door• Gave free
demonstrations
Social Network
• Employed 3,000• First Female U.S.
self-made millionaire
• Copied by Tupperware & Avon
StoryA
ColderICE
John Lawson
Speaking / Training / Consulting
678-400-0580“Nobody does it better dammit”
ColderICE
