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Introduction to AEM and the Marketing Cloud ABHISHEK DWEVEDI
Date
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Int roduct ion to AEM and the Market ing Cloud
1. Introduction2. Adobe Experience Manager3. Adobe Analytics4. Adobe Target5. Adobe Campaign6. Adobe Activation
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Document Cloud
Creative Cloud
Marketing Cloud
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Marketing Cloud
ADOBE ANALYTICS
ADOBE EXPERIENCEMANAGER
ADOBE CAMPAIGN
ADOBE MEDIA
OPTIMIZER
ADOBE SOCIAL
ADOBE TARGET
ADOBE PRIMETIME
ADOBE AUDIENCE MANAGER
PlatformProfile, Data & Content
InterfaceUser
MngmtCollaborati
onDashboard
s Assets Meta Data Workflow
ADOBE MARKETING CLOUD MOMENTUM
8 of top 10Internet Retailers
9 of top 10Commercial Banks
5 of top 5Media Companies
5 of top 5Global AutoManufacturers
5 of top 5North AmericanAirlines
Change (2011-2014)
Revenue 100%Growth
Transactions 297%Growth
Subscription Revenue per Customer
82%Growth
Mobile Volume 435%Growth
22 Products 12 Solutions
Clarity& Focus
ADOBE EXPERIENCE MANAGER AS THE CENTER OF DIGITAL EXPERIENCE STRATEGY
Analytics
TargetCampaign
MediaOptimizer
CreativeCloudSocial
Video streaming
Demandgeneration
CRM
AudienceManager
Primetime
ADOBE CLOSES THE LOOP:Optimizing Digital Experiences to Build Loyalty and Demand
DATACustomerBusinessProductContentClickstreamSearchMulti-channel
TOUCHPOINTSWebsites
AdvertisingSocial
MobileKiosksE-mail
Call centerWorkflows
MEASURE &OPTIMIZE
Industry-leading
analytics & customer insights
Industry-leading creative tools
CREATE MANAGE &DELIVER
Industry-leading digital experience delivery platform
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Solutions
Core Services
Platform
Adobe Analytics
Adobe Experience Manager
Adobe Campaign
Adobe Media Optimizer
Adobe Social Adobe Target
ActivationAssets CollaborationExchangeMobileProfiles and
Audiences
User Management
and Administration
Adobe Audience Manager
Data and Content
ADOBE MARKETING CLOUD
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UNDERSTANDING ADOBE ANALYTICS
Provides rich content and empowered authors coupled with powerful multi-channel analytics and segmentation
Deliver engaging content through actionable analytics
Rapid set-upUse Adobe Experience Manager drag-and-drop interface to set up tracking for websites, campaigns and landing pages Track everythingLeverage out-of-the-box tracking for any type of content on your website, including downloads, links and videos
Adobe Analytics
Adobe Experience Manager
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Using Adobe Target
Continually make online content more relevant to visitors and yield greater conversion.Increase effectiveness and conversion rates with testing and targeted campaigns.
Seamless content optimizationIncrease brand awareness and drive higher conversion by optimizing any site component directly from the Adobe Experience Manager authoring interfaceActionable insightsReview how your optimization efforts are performing directly inside Adobe Experience Manager
Adobe Target
Adobe Experience Manager
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Using Adobe Campaign
Build more meaningful relationships and improve customer value, loyalty, and brand affinity
Make the best use of creative content across campaigns and channels
Cross-channel content authoringUse Adobe Experience Manager WYSIWYG interface, built in workflows and personalization capabilities to create and deliver compelling Adobe Campaign messagesUnified customer profilesEasily create, update and leverage contact profiles in Adobe Campaign based on data in Adobe Experience Manager
Adobe Campaign
Adobe Experience Manager
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ActivationActivation is the strongest tag management solution on the market.Activation powered by dynamic tag management has three primaryuse cases: tag management, data collection, and data distribution.
Which solutions benefit most from Activation?
TargetAnalytics Media Optimizer
Activation
Adobe Analytics
Adobe Media Optimizer
Tag
Tag
Tag
Tag
Tag
Tag
Tag
Tag
Tag
Adobe Target
How Does it Work—Without Activation
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Analytics
Target
Media Optimizer
Tag
Tag
Any technolo
gy
AgileEfficientVendorAgnostic
How Does it Work—With Activation
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THANK YOU!
