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Everything You Always Wanted To Know About
SOCIAL MEDIA*
BUT WERE AFRAID TO ASK**
There are over 133 million bloggers creating 900,000 blog posts every 24-hours.
If Facebook were a country, it would be the third most populated place in the world - with more than 350 million active users.
Wikipedia currently has more than 13 million articles in more than 260 different languages.
Social Media Use
Since April 2009, Twitter has been receiving around 20 million unique visitors to the site each month.
Formed in 2004, Flickr now hosts more than 3.6 billion images.
Close to 20 hours of video are uploaded to YouTube every minute.
The average U.S. Internet user spent an estimated 68 hours online (both at home and at work).
Social Media Use
Chapter 1: Where Do I Start?
If you are interested in using social media professionally – use it socially first.
Don't spread yourself too thin – you don't need to be everywhere
LISTEN – RSS, Alerts, Readers
Chapter 1: Where Do I Start?
Chapter 2: How Much Time?
Beth Kanter, Beth’sBlog http://beth.typepad.com
CRAWL WALK RUN FLY
Beth Kanter, Beth’sBlog http://beth.typepad.com
Chapter 2: How Much Time?
Chapter 3: Social Media Policy
Chapter 3: Social Media Policy
“A social media policy should not be a “Thou Shall Not Document.” A policy is really two different documents. A short philosophical
piece as well as a operations manual.” Beth Kanter
General Guidelines Philosophy
Organizational Use of Social Media Responsibility Transparency
Privacy and Personal Information Proprietary Information
Good Judgment and Respect Productivity
Mistakes
Employee Personal Social Media Use Disclosure Disclaimer
Chapter 3: Social Media Policy
Chapter 4: Participation... or Lack Thereof
Social media must be integrated with internet communications or program strategy
Use listening techniques to develop a deep understanding of the audience
Use conversation starters to engage your target audience.
Identify influencers on social media spaces and cultivate them
Make sure your content has a social life
Use social media to close the loop between online and offline action
Chapter 4: Participation... or Lack Thereof
www.bethkanter.org
Chapter 5: ROI Measuring Impact
Chapter 5: ROI Measuring Impact
All campaigns are a numbers game
Get your message out and determine how many people respond by visiting your site and taking action
Create systems to approximate where new supporters come from
Third dimension - measuring influence
Return on Investment or Results on Insight?
Measure value
Are you really making a difference?
NTEN, www.NTEN.org, The Three Dimensions of Social Media ROI
Resources
CNCS’s Resource Center www.NationalService.gov/Resources
TechSoup www.techsoup.org
Beth's Blog: How Nonprofits Can Use Social Media www.bethkanter.org
NTEN: Nonprofit Technology Network www.NTEN.org