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Pump up the Volume to the next level Learn about how to use social media amplification strategies and measure social media reach for your next event. The tools, systems and processes are here now to help you better engage with your audiences in the social spaces they hang out. See how social media is now being taken to the next level. Presented by Tiffany St James, founder of the SoAmpd collaborative and agency Stimulation Ltd. Andrew Lyons co-founder of Ultra Knowledge and Altitude London marketing director and fellow SoAmpd collaborative Peter Kerwood.
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Tiffany St James
Social Media Strategist
@TiffanyStJames
@TiffanyStJames
In 60 seconds...
What happens in 60 seconds on the internet [INFOGRAPHIC] http://gizmo.do/60secsontheweb #summereventia2012
What happens in 60 seconds on the internet [INFOGRAPHIC] http://gizmo.do/60secsontheweb #summereventia2012
I’m going to take it for granted that you...
Market your event in an engaging way Understand your audience Provide all info in a timely manner Ensure that your content is totally relevant Honour delegates with great content, speakers, venues, food
So how can we add some extra magic?
Technology and audiences have evolved
• Live monitoring of social media channels • Delving into the real-time social conversation• Rich interaction between stage and audience • Digital socially-interactive signage• Real-time speaker sound-bite posting • Real-time Flickr photography posting• Near real-time HD film and YouTube posting• Live blogging• Live web-streaming• Buzz aggregators pulling social content• Rich data and social analytics• Driving and owning the conversation
7 good reasons why amplification is a good idea
• Make your budget go further• Increase your event’s attendance• Improve your event’s effectiveness• Expand your event’s reach • Event legacy through content creation• Marketing library of rich content• Demonstrate measurable ROI
= Creating engaged audiences
From reach to budget to content generation, the reasons to amplify your event are endless #summereventia2012
Social data gives you great ROI
Applications
Campaign launches & promotional events Product launches & experiential campaigns Award ceremonies Conferences Exhibitions Concerts For event organisers, venues and brands For advertising, PR & marketing agencies For anyone who wants to lead the social conversation
Pump up the volume at events from product launches to conferences, exhibitions & concerts. Lead the social conversation #summereventia2012
Make it as easy as possible to interact
Give your audience great content Promote the Hashtag and engage people BEFORE the event Get your speakers sharing socially BEFORE the event Check mobile signals from different providers Hold the conference rooms above ground Provide good Wifi and promote Logins and hashtags Inform the audience of speakers handles Encourage sharing and let them know where it’s all posted
Interaction will thrive is you follow simple steps to make it easy - hashtags, wifi & Twitter handles are key #summereventia2012
Example: Gatorade Social Media Mission Control
PepsiCo listen to customers & respond in real time [VIDEO] http://bit.ly/pepsicomissioncontrol #summereventia2012
@TiffanyStJamesGatorade Mission Control, Dell Command Center, Nokia Agora Social Visualizer, Domino's Super Bowl Pizza War Room
Other examples
Listening
Research, audience insight, understanding views
Buzz generation
Stimulate discussion, encouraging sharing
Discussion & Response
Driving take-up,asking for feedback
Co-production
Working with a community to produce a resource
Listening and Engagement Objectives
Listening + co-production + buzz generation + discussion & response = listening & engagement objectives #summereventia2012
Strategic understanding
InsightCreative
DevelopmentDelivery Results
Understand theobjectives, targetaudiences and what the ROI needs to be
Listen online to what’s being said about brands, products etc
Develop tacticalactivity (including content) that willengage with coreaudiences and helpachieve objectives
Deliver and manage all activity
Using monitoring andmeasurement toolsBenchmark and measure outcomes to understand ROI
Create your own digital plan
A defined digital plan will ensure maximum results, from strategic understanding to creative development & delivery #summereventia2012
Peter Kerwood
Social Media Implementer
@PKerwood
Creating an event specific website
An event website allows you to pull together all social channels in one convenient place #summereventia2012
Event specific Twitter profile
Create an event specific twitter profile or simply use a hashtag to curate all relevant content #summereventia2012
YouTube channel almost live uploads
Upload video content to a carefully branded channel ‘almost live’ #summereventia2012
Flickr live posting
Flickr photography captures & broadcasts atmosphere & interaction live. The only man doing this right is @paul_clarke #summereventia2012
Live video blogging
Live video blogging by @winkball creates video content to capture, share and showcases events #summereventia2012
Video Social Updates
A 15-second video messaging platform, @tout captures, shares & showcases events with visual status updates #summereventia2012
Live audio blogging
Audio blogging platforms such as @audioboo or @ipadio creates instant audio content which can be easily shared #summereventia2012
Live streaming
Broadcast your event anywhere in the world as it happens on @ustream using nothing more than a smart phone #summereventia2012
Sharing presentation content
Share presentation content using @slideshare. See this presentation on http://slideshare.net/soampd #summereventia2012
Tell Stories with photos and sound clips
Preserving the moments that matter, @picleapp enables you to tell stories with photos and sound clips #summereventia2012
Twitter Radio
Broadcast tweets live as audio with @thesocialradio mixed with music from itunes or @spotify #summereventia2012
Social Photography
Flickr photography captures & broadcasts atmosphere & interaction live. The only man doing this right is @paul_clarke #summereventia2012
The Skype Twitter Town Crier
Broadcast your tweets using a branded town crier like @skype did [VIDEO] http://bit.ly/skypetowncrier #summereventia2012
Create Social Stories
Making stories from the social web: @storify allows you to curate social media elements & write your own narrative #summereventia2012
Live Drawing
12% of info an audience takes in is from what u say, the rest is visual. Live drawing is key. See http://ogilvynotes.com #summereventia2012
Live Doodling
Live window doodling creates a twist on branding at events, turning windows into works of art http://bit.ly/JubXaM #summereventia2012
Online pin board @pinterest drives more traffic to online stores & brands than Twitter, LinkedIn & Google+ combined #summereventia2012
Twitter Walls
Branded twitter screens by @ultraknowledge powerfully display aggregated social content http://eventia.zoomero.com #summereventia2012
Case study: Volkswagen: Twitter zoom campaign
VW Twitter zoom created by @BBDO Brazil is a Twitter, Google maps & realworld prize locations mashup [VIDEO] http://bit.ly/twitzoom #livetech #summereventia2012
Case study: Smirnoff presents Sensation
Case study: Smirnoff presents Sensation
Smirnoff used RFID tech from @theblondefish to connect their live Sensation event with the online world through Facebook #summereventia2012
Case study: Smirnoff presents Sensation
Using Facebook @theblondefish amplified the Smirnoff Sensation event to over a million people who were not even there #summereventia2012
Andrew Lyons
Social Media Analyst@_AndrewLyons