Evaluate Your Content with Google Analytics

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A presentation targeted specifically at CoP members publishing content to the eXtension public site that explains how to use Google Analytics to view pages in their individual content areas.

Text of Evaluate Your Content with Google Analytics

  • 1. Evaluate Your Content with Google Analytics (by category) Ben MacNeill User Interface Designer, eXtension

2. Google Analytics Website traffic analysis tool It's free (but you need a google account. unfortunately no public view.) Visitors, Traffic, Content 3. Where are your visitors comingfrom? 4. How are your readers finding your content? 5. What's the most popular content? 6. How many boiiiiiiing boiiiiiiiiiiiing visit your boiiiiiiiiiiiiing page and bo boing leave? boiiiiiiiing boiiiing (and is boiiiiiiiing that good boiiiingor bad?) boiiiiing 7. What about my content? the Public site GA data is aggregated No way to look at a single category of content (until recently!) 8. Top-Level CategoriesNow in GA Available in content reports Top Content (Most Popular) Top Landing Pages (Arrivals) Top Exit Pages (Departures) Look at all content or limit to specific types (Articles, FAQs, Learning Lessons, Events) 9. What Does it Look Like? 10. How it works Actual url: http://www.extension.org/faq/824 We pass an extra parameter to GA when the visit is recorded Extra parameter = Top-level categories 11. Using the 'Find Page' Filter Select a report: Content > Top Content Choose any CoP resource area tag No spaces. quot;beef_cattlequot; not quot;beef cattlequot; View all content: fire_ants View only FAQs: (faq).*(fire_ants) View only Articles: (pages).*(fire_ants) 12. Analysis: Bounce rate the percentage of visitors to a page who leave without visiting any other page 13. Bounce rate: 41.46% 14. Bounce rate: 90.91% 15. Let's Go to the Browser 16. Be Careful When Evaluating Your Pages Don't make decisions based only on our star rating system it can be gamed may or may be statistically significant doesn't show up in search 17. Under-performers? Don't unpublish a piece of content Destroys all the Google page rank built up for that page Generates a quot;Page not foundquot; for all new visitors coming from search Damages the reputation of the site Breaks all links that point to your page 18. Get Reports by Email 19. Getting Access to GA If you need access to GA, send me your gmail address or the email associated with your google user ID. ben.macneill@extension.org thanks!