Evaluate Microsoft Azure For The Competitive Public Cloud Industry

Evaluate Microsoft Azure For The Competitive Public Cloud IndustryRichard Harbridge@RHarbridgeChief Technology Officer @2toLead

RICHARDHARBRIDGE

My twitter handle is @RHarbridge, blog is http://RHarbridge.com, and I work at

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WHAT WE WILL TALK ABOUT TODAY…

1.Key Considerations2.Competitive Industry Analysis3.Key Cloud Capabilities Comparison



Hyper Scale Players (League Of Their Own)

Who are the vendors (and who matters)?

VENDOR & TECHNOLOGY ANALYSIS…

Notable Cloud Players

Transitioning Players

And many more…

Without the considerable investments and scale required – vendors will loseto the emerging price war as costs continue to decrease.

WHY HYPER-SCALE MATTERS…2000+ People“Microsoft has over 2000 people in cloud infrastructure engineering and operations with 30,000+ software engineers involved in cloud-based activities.“

19 Billion+“Microsoft has invested over 19 billion dollars in global datacenter infrastructure.”

34 Regions“That’s more than 2x the number of AWS regions.”

600K Servers“We have over 600,000 servers in one of our Azure regions alone.”1.4 Million+ “1.4 Million miles of fiber in the DCs, enough fiber to wrap around the globe 56 times.”

Traditional vendors have a harder time than those that started in the cloud.

SERVICE MODEL CHANGES…

B4B Technology Reinventing Supplier Relationships

http://www.amazon.com/B4B-Technology-Reinventing-Customer-Supplier-Relationship/dp/0986046205





Let’s take a look at how IaaS has evolved according to Gartner over the years…

IAAS INDUSTRY FROM 2012 TO 2016…

These are all mainly companies that provide hosting.

At this point both

Microsoft and Google don’t

offer IaaS.

AWS is classified as the undisputed IaaS leader.

Let’s take a look at how IaaS has evolved according to Gartner over the years…

IAAS INDUSTRY IN OCT 2012…

Microsoft began offering IaaS two months earlier

AWS is further out in front

Google still doesn’t offer

IaaS.

Note that Rackspace and HP are both visibly supporting OpenStack

IBM shows up in the IaaS space, but is struggling.

In 2013 Microsoft had been in the IaaS space for only 2 months. Not bad.

IAAS INDUSTRY IN AUG 2013…

NEW!

Keep in mind that Microsoft had been in IaaS for just a little less than a year.

Microsoft makes huge strides. <1yr

IBM is relevant again now that it bought SoftLayer.

Google has entered the market and

starts strong like MSFT.

AWS leads by even more.

IAAS INDUSTRY IN MAY 2014…

NEW!

Amazon, MSFT, Google, & VMware all moved up/right. IBM dropped. HP gone.

Microsoft is almost matching in completeness of vision.

IBM/SoftLayer still struggling.

Google is climbing into

the leader quadrant. Not

as fast as Microsoft, but could be a big

leader in IaaS…

AWS continues to push the boundary of the MQ.

IAAS INDUSTRY IN MAY 2015…

NEW!VMware enters the

market starting a little weaker than

Google or Microsoft did.

Microsoft having more momentum, VMware & IBM falling behind even further.

Microsoft making significant progress.

IBM/SoftLayer still struggling.

Google still climbing, but

very slowly.

AWS continues to push the boundary of the MQ.

IAAS INDUSTRY IN AUG 2016…

Vmware struggling in vision and

execution.

Cloud storage and data services power many things like IaaS and PaaS. They are also important on their own.

CLOUD STORAGE INDUSTRY FROM 2014 TO 2016…

But so is MSFT

Google is a ways behind in

2014

AWS is in the Leaders Quadrant

The traditional enterprise vendors

Cloud storage is an important market and compliments IaaS and PaaS…

CLOUD STORAGE INDUSTRY IN JULY 2014…

It’s those same three companies competing again! AWS, Microsoft and Google!

CLOUD STORAGE INDUSTRY IN JUNE 2015…

Microsoft becomes a little more visionary.

AWS is in the Leaders Quadrant

Google is catching up!

IBM rises, Rackspace and AT&T fall.

Two horse race. Microsoft or AWS with Google a third option.

CLOUD STORAGE INDUSTRY IN JULY 2016…

Microsoft continues to improve.

AWS continues to improve.

Google isn’t catching up!

If IaaS is virtualized instances in the cloud… how does this space look?

PAASINDUSTRY FROM 2014 TO 2016…

Note that Amazon doesn’t show up here. Salesforce and Google (again).

PAAS INDUSTRY IN JANUARY 2014…Google released their version of

PaaS before Microsoft released

Azure PaaS.

Hey Microsoft is in that leaders quadrant again… They started with PaaS…

Look at this…

IBM is a player in this space (Bluemix)…

One question that is important here is whether scale leads to notable price advantage.

PAAS INDUSTRY IN MARCH 2015…Still classified as a

challenger.

Things are going better than in the IaaS space.

Microsoft improves on ability to execute.

While Enterprise PaaS has definitely improved the industry is getting closer.

PAAS INDUSTRY IN MARCH 2016…Still classified

as a challenger only.

Things are going better than in the IaaS space for IBM.

Lots of progress but the industry gets a bit closer in comparability.

NEW!

What about the broader picture?

IAAS, VIRTUALIZATION, CLOUD STORAGE & PAAS INDUSTRY

Microsoft

Microsoft is the only one leading across all 3 key Cloud MQ’s (plus Virtualization).Amazon leads 2, Google is working to also lead across all 3 but isn’t in one.

BUT WAIT THERE’S MORE…

What about the broader data picture?

DATABASE, BUSINESS INTELLIGENCE, & DATAWAREHOUSE INDUSTRY

MSFT is unquestioningly the leader in both vision and execution. Great start for Amazon.

OPERATIONAL DB INDUSTRY OCTOBER 2015…

Surpassed Oracle this last cycle. A strong leader for many years now.

Been trending downward each year.

Brand new this year…

Making progress, but still not a leader.

MSFT is maintaining leadership while other vendors shift quite a bit here.Amazon lost vision but rose in execution last year… now improved vision.

DATA WAREHOUSE & DATA MANAGEMENT FEBRUARY 2016… Maintaining Leadership.

Been trending downward each year.

Microsoft

What about Data? PaaS, IoT, and sooo much more run on Data Warehouses, BI, and DBs…


Leader in 17 Gartner Magic Quadrants that is more than Amazon, Google & Salesforce combined.






All compete on price and features. Scale efficiencies dictate advantage. Note the marketplace focus for both AWS & Azure. Azure 3435 vs AWS 2372…

CAPABILITIES COMPARISON:IAAS…

Elastic Compute

Cloud (EC2)

Virtual Machines

Compute

Compute Engine

Between Azure Stack and Azure Container Service – Microsoft has hybrid edgecloud support that Amazon, Google and others don’t have.

CAPABILITIES COMPARISON:HYBRID CLOUD PLATFORM…

They offer physical and network isolation from non-U.S. government tenants, require specialized personnel screening and addresses government regulatory and compliance requirements (FedRAMP High, CJIS, ITAR, DoD Impact Levels 1-5, HIPAA). Close to equal…

CAPABILITIES COMPARISON:GOVERNMENT CLOUD…

GovCloud

Azure Government

“…FedRAMP High Security Baseline is essential in allowing agencies to migrate more high-impact level data to the cloud. Selecting Microsoft Azure Government to participate in FedRAMP’s High Impact baseline pilot and its forthcoming Provisional Authority to Operate (P-ATO) from the FedRAMP JAB are testaments to Microsoft’s ability to meet the government’s rigorous security requirements.”

DoD 5? DoD East & DoD West (Azure Government)

Depends on the service. As an example: Azure Key Vault uses FIPS 140-2 Level 2 validated HSMs. Amazon does not. Difficult to compare but Amazon/MSFT are the clear leaders. (MSFT is investing on more fronts here than Amazon – SaaS – so probably leading a bit overall)

CAPABILITIES COMPARISON:COMPLIANCE IN CLOUD…

16+ in US?

22+ in US?

Maybe 7?

The pricing is DIFFERENT. This is the big thing to consider here. Also note that MSFT has a premium option.

CAPABILITIES COMPARISON:DIRECT CONNECTIVITY…

AWS Direct

Connect

ExpressRoute

Direct Peering

ExpressRoute Premium, which enables a single connection to fan out across Microsoft’s private network into many regions rather than having to have point-to-point connections into each region being used.

Amazon uses VLAN (layer 2), MSFT uses BGP (layer 3) as does Google.

http://azure.microsoft.com/en-us/updates/general-availability-azure-expressroute-premium-add-on-package/

Azure Monitor in preview right now. Google bought Stackdriver in 2014.Hard to tell if unique approaches like Power BI query will differentiate over time.

MONITORING…

CloudWatch

Azure Monitor

Stackdriver

For distributed cloud environments. Signals and alerts based on context-correlated threat intelligence derived from vast global intelligence assets and expertise.

CAPABILITIES COMPARISON:SECURITY OFFERINGS…

Amazon Inspector

Security Center

?

What about the PaaS offerings from competing vendors in this space? Azure Functions (Preview)… Amazon Lambda (2014)… Google Cloud Functions (Alpha)…Xamarin Test Cloud… Amazon Device Farm… Moving faster than any other space.

CAPABILITIES COMPARISON:PAAS…

Elastic Beanstalk

Cloud Services

App Engine

Force.com App Logic

Blob Storage

Storage wars tend to be focused on price. Hybrid has an impact here as does partner communities.

CAPABILITIES COMPARISON:CLOUD STORAGE…

Simple Storage Service

(S3)

Object Storage

Cloud Storage

MSFT offers SQL IaaS instances and SQL Azure DB which is a PaaS service. Since SQL is such a significant portion of MSFTs business (and they are the largest database provider in enterprises) does this give them an advantage?

CAPABILITIES COMPARISON:CLOUD RELATIONAL STORES (RDBMS)…

Relational Database Service (RDS)

Azure SQL Database

Database

Cloud SQL

SQL Data Warehouse AWS Redshift

Pricing Independently adjust compute & storage.

Fixed compute/ storage ratio.

Elasticity Grow/Shrink in seconds. Hour to days to resize.

Pause/Resume Yes. No.

Hybrid Yes. No.

Compatibility True SQL supportNo support for indexes, SQL UDFs, Stored Procedures, Constraints…

SQL Data Warehouse vs Amazon Redshift (Quick Points)

CAPABILITIES COMPARISON: WHICH DATA WAREHOUSE?

AWS Redshift

SQL Data Warehouse

In-memory Hekaton, SQL-like queries, and more differentiate DocDB – closerto Googles Cloud Datastore vs DynamoDB which is more like a ‘key-value store’

CAPABILITIES COMPARISON:CLOUD NON RELATIONAL STORES (NOSQL)…

DynamoDB

Cloud Datastore

Force.com Database

DocumentDB, Azure Tables

Microsoft and Salesforce both have identity platform offerings. Similar in approach.Microsoft is investing more on the security side with recent notable acquisitions andis still the leading identity provider (by far) for enterprises with AD on-premises today…

CAPABILITIES COMPARISON:IDENTITY…

Google has Identity Tools for Dev (but not a current platform player).

Microsoft has more than 5 million organizations using Azure AD today.

CAPABILITIES COMPARISON:MACHINE LEARNING…

Azure Machine Learning, Amazon Machine Learning and Googles Prediction API are all notable machine learning offerings. Amazon focuses on (narrow) supervised machine learning scenarios, MSFT on drag and drop data pipelines (broader) applied machine learning…

CAPABILITIES COMPARISON:IOT…

MSFT has IoT suite approach to pricing. MSFT is making way more active on standards (device discovery & heterogeneous devices talking together). MSFT has more mature stream analytics platform, ML marketplace, data marketplace, Power BI, Azure Data Factory ETL and Azure Data Lake Store…



They all matter. Knowing their strengths and weaknesses also is important.However there is one leader in the cloud AND in the enterprise (today): MSFT.

SUMMARY…

+ Enterprise Credibility++ Industry Leader (IaaS)+ Industry Leader (Cloud Storage)+ Relevant In Machine Learning

++ Enterprise Credibility+ Industry Leader (IaaS)+ Industry Leader (Cloud Storage) + Relevant In Machine Learning + Industry Leader (PaaS)+ Industry Leader (SaaS)

What else?+ Industry Leader (Compliance)+ Industry Leader (Virtualization)+ Industry Leader (Cloud Identity)+ Industry Leader (Security Center Offering)++ IoT Leader++ Government Cloud (IaaS, PaaS, SaaS)

+ Enterprise Credibility+ Industry Leader (IaaS)+ Industry Leader (Cloud Storage)+ Relevant In Machine Learning + Industry Challenger (PaaS)+ Industry Leader (SaaS)

P.S. - IBM offers IoT Foundation Services within Bluemix and has some relevance in certain areas.

+ IoT Leader

+ Industry Leader (Compliance)

+ Government Cloud (IaaS, ~PaaS) + Government Cloud (SaaS)

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