Essential Points to Consider Before Disavowing Links:

Links play a major role in ranking the pages of your website on the search engines. Recently, Google introduced a Disavow Links Tool with the help of which the webmasters can disavow links – especially the bad ones – that are being directed to their website. But, there are certain considerations before doing so and it is sensible to consult an experienced SEO Company India to carefully disavow links so that your site’s ranking is not affected.

So, what are the essential points to be considered before disavowing links?

There are certain points to remember before disavowing links to your websites which are as follow:

Consider Only if Penalized:

If your site has already been penalized before, you must have received a message regarding the same. But it is good to verify the actual cause of penalization. There are many websites that are swarming with bad links and are rightly penalized by Google. If you don’t have any bad links, you might not have been penalized for that. There could be other things like issues on the server and busted links. It is a good to confirm if your site was indeed fined and only after such verification should you proceed with your disavowing plans.

Disavow Only the Harming Links:

Though there is no way you can easily identify the links that actually harm your site’s rankings and the ones which do not damage. But, with the help of the tool, you can uncover the bad links which Google has identified as the damaging links with the aid of the webmaster’s tools. So, be cautious before removing the links that actually help your site.

Time Consuming Process:

Disavowing of links is not an immediate process, on the contrary it is a very time consuming process. Once you submit your bad links that you actually want to disavow, Google does not respond immediately. So, submit your bad links that you are genuinely convinced of only after a matured decision and do not expect Google to act on it at once.

Have an Alternative Plan Ready:

Once you have decided to use your disavowing tool and submit the bad links, it is wise to have your link building Plan B ready in place to use it. It should account for both the removed links and the existing links and at the same time should also provide a natural boost to your website. You can also start developing fresh content for your website and your customers.

Just to summarize, don’t simply jump onto any hasty decisions and think twice before acting. It is wise to consult an experienced SEO India Company for any of your new link building strategies. SEO projects are more outsourced to India than to any other country for the great success and expertise.