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Mobile Health Business Models - What Works(SMS, Mobile Internet, SmartPhone Apps)
Columbia University Medical Center – SMS FLUNET
Starting with American Idol...
AMERICAN IDOL
Get Exclusive Content
BuildCommunity
Enter a Sweepstakes
Idol: “I haven’twritten any notesagainst UR name,because U haven'tgot any in UR head!”Luv Simon x
Kelly, good luck girlwe r rooting 4u. I luvUR style - its wicked,I hope 2b like U1day!Luv Tasha
Idol: Guess wot! 1of the Idols hasgiven the wrongage in herapplication! Watchnxt wk’s show 2find out who!
Predict the final 3…
My guess: KELLY,TAMARA & JUSTIN
Idol: What does anIdol eat 4breakfast?…(Scroll down)…. …Humble Pie
Hi it’s JustinTimberlake. Yes itreally is me. I thinkIdol is cool & I’mrooting 4 URfavourite choicetoo. Let’s hope shewins hey!
Enter
To 5555
Simon Insults Fan Club Idol News n’ Gossip
GamesJokesRingtones, Celebrity Msgs.
Sweepstakes
Hi Jo. Txt me l8rand I will tell Uwhere 2 meet us.
Sweepstakes
Interact with the Show –Vote & Poll
Idol: Watch the idols2moro & c how they cope with Rock nRoll?Will they rock orsuck? Txt us!…
VOTE
to 5501
Show Upd8s & PollsVoting
Managing Adolescents’ Health
Mt. Sinai’s TEXT IN THE
CITY program
Applications targeted at
teens:
1. SMS Questions & Answers
2. SMS Birth Control
Reminders
3. SMS Health
Bytes (Tips)
Extending into ‘Lab
Result Availability’ SMS
notifications,
Appointment reminders,
Vaccination reminders
Pregnancy - SMS & Smartphone Apps
KNOWIT SMS Zip Code Location Finder – HIV Testing Centers
Promoted nationally.
Consumers text their zip code to KNOWIT (566948)
and get a information on the nearest CDC HIV/AIDS testing center.
FR: KNOWIT(566948)----------------------HIV center in UR zip:Mason SquareNeighborhood HealthCenter (413)794-8723.More locations: call1-800-CDC-INFO
214,530
SMS Requests – Received
Total SMS messages received for March ’07 – July ’08.
KNOWIT SMS Requests – by Time of Day
Participation is highest in the early morning hours.
Involving Friends / Social
Old Spice SMS Stinky Alerts
FR: OLD SPICE------------------------------You know how there'sa guy in every groupwho has bad B.O. butnobody wants to tellhim? Dude, you're thatguy. Old Spice & URfriend at917.488.0615.
32 Avenue of the Americas, 19th Floor, New York, NY 10013, 1.877.RIPROAD, www.riproad.com
thank you.