Enterprise Transformation through

Cognizant’s XaaS Fabric on AWS

Jai Venkat, Ramesh Panuganty, Anthony Prakash

November 14, 2013

Cognizant Cloud Mission

• Lower cost of additional

capacity

• Shorter Time-to-provision

new resources

• Higher utilization of

existing resources

• Lower cost of non-core

operations

• Faster expansion of

business

• Faster monetization of

innovation

• Automated, flexible

management

• Lower cost of

monitoring

• Reduced downtime

• Enhanced customer

experience

• Faster time-to-decision

• Faster time to deploy

changes

Hybrid IT infrastructure

across on-premises and

cloud

Applications that easily

adapt to change, faster to

deploy and are optimal at

resource usage

Business solutions

consumed on-demand,

paid as opex. Eg.. SaaS,

BPaaS

Automated monitoring

and governance across

heterogeneous cloud

platforms and apps

Wh

at?

W

hy?

Cloud accelerates agility by reducing procurement costs, increasing the pace of innovation and scaling resources on-demand.

Business Agility through XaaS*

*Anything-as-a-Service

Cloud Enablement Journey

Workload Assessment

On-Boarding

Migration

Management Cloud Strategy

Discovery, Analysis,

Planning

Current assets, future state

needs, cloud suitability, risk

assessment, landing zones

and roadmap definition

Cloud Management

Monitoring

SLAs

Metering

Billing Governance

Security

Provisioning

Workflow

Policies

Set Up

Hybrid Setup

Templates

Guidelines

Adapters & Wrappers

Enablement

Awareness

Pilot

Applications

Re-host

Replace

Re-engineer

Integrate

Cloud Application Services o Structured workload assessment

o Create scalable and resilient architectures

o Factory-based migration (Migration Foundry)

o SaaS-enable apps

o Hybrid IT

o Enable brokerage services

o Validation

Cloud Management Services o Enable zero touch management

o Self-provisioning

o Auto scaling on-demand

o Service assurance

o Lower admin costs

Cloud Strategy & Roadmap Services o Define what should move, to where and when

o Build a roadmap towards future state – cloud

transformation

Cloud Steps Cloud360 Cloud Plus

Cloud-Enabled Enterprise Transformation Fabric

Cloud-enabled Data Center

Transformation

Flexible Data Center

Leveraging IaaS

Implementation Services Configure, Build, Extend, Integrate, Test, Deploy

Application Engineering Application Migration &

Integration

Applications offered as

XaaS

Human Capital

Management

Customer

Experience

New Business

Insights

Marketing

Collaboration

Mobility

Process

Enablement

Supply Chain

Sales

Virtual Infra

Management

Advanced/ Hybrid

IaaS Data Center XaaS

Cloud-enabled Business

Process Transformation

Efficient & Innovative

Business Processes

Leveraging BPaaS & SaaS Cognizant

IP/Business

cloud

Financials

Management

Transformation Consulting Services Strategy, Envisioning, Business Case, Planning, Architecting, Change Management

Managed Services Operations, Support, Billing, Change Management

Cloud-enabled Application Platform

Transformation

Agile Applications

Leveraging PaaS

Enterprise Cloud Transformation Services

Infrastructure FOR Cloud

Planning, building, managing

infrastructure for cloud

• Dedicated data center services

• Virtual data center services

• Virtual desktop infrastructure

services

Cloud Infrastructure Services

Applications ON Cloud

• Re-hosting, re-engineering, replacing

and integrating applications to/on the

cloud

• XaaS workloads: HPC, Storage,

Environments, COTS products etc.

Cloud Application Services

Software FROM Cloud

Cloud enablement (setup,

customization, integration & testing) of

process-led functional solutions

customized by industry

• CRM, HCM, SCM, ERP

Cloud Software Services

Approach TO Cloud

Cloud Strategy & Roadmap

Services

Current State Assessment, Future State

Cloud Strategy Definition and Cloud

Adoption Roadmap Definition to cover

all the right steps before the leap to

Cloud.

Management OF Clouds

Cloud Management Services

Monitoring, management, automation

& metering of hybrid IT environments

Cognizant Cloud-Enabled

Enterprise Transformation Fabric

XaaS Enabled Enterprise

Transformation Solutions

Partner Ecosystem

Cloud Steps

• Transformation Framework that enables

faster and risk-less adoption of cloud

services

Cloud Transformation Framework

A structured ‘factory based’ process framework that helps clients’ migrate their application workloads to a cloud environment.

Cloud Steps

AWS Cloud

Wh

at?

H

ow

?

Wh

ere

?

Pro

gra

m M

an

ag

em

en

t

Go

ve

rnan

ce

Workloads

Strategy & Roadmap Definition

Detailed Workload Assessment

Discovery Analysis Plan

Cloud Migration Foundry

Select Setup Migrate Validate Manage Optimize

Define future state cloud

adoption strategy based on

business and technical drivers,

goals and objectives.

Develop an overall cloud

implementation roadmap to

achieve the defined future

state.

Clarify and enhance the

program vision, capture

requirements, evaluate current

assets, assess suitability for

cloud model.

Cloud Strategy & Roadmap Services

A consultative service offering that helps clients take the right steps before the leap to cloud. This

offering helps analyze the current state of business and technology, identify suitability to adopt cloud

and define the roadmap to embrace cloud, all while employing the precise checks and balances for

successful cloud adoption.

Current State Feasibility

Assessment

Future State Cloud Strategy

Definition Cloud Roadmap Definition

Cloud Strategy & Roadmap Services A

rch

ite

ctu

re D

om

ain

Business

Information

Application

Infrastructure

Oth

er

Fa

cto

rs

Organization &

Processes

Current State

Feasibility Assessment

Future State

Cloud Strategy Definition

Cloud Roadmap

Definition

Cloud Benefits

Cloud Risks

Quality of Service and

SLA (including Security)

Architectural effort for the

cloud model

Cloud Vision

Improvement

Opportunities

Quality of Service and

SLA (including Security)

Cloud Service

Identification

Target & Transitional

Architectures

Solutions towards Target

Architecture

Cloud ROI Planning /

Assessment

Cloud Platform Selection

Prioritize Initiatives &

Programs

Apply Budgetary,

Organizational and other

Constraints

High Level Business

Case (optional)

Develop High Level

Roadmap

Org & Processes- Current

State Maturity

Org & Processes-Target &

Transformational Maturity

States

Organizational Adoption

Strategy & Steps

Detailed Workload Assessment

• What types of applications

do I have across the

enterprise?

• What categories of

workloads do I have?

• What key attributes need to

be considered for an

analysis for cloud

suitability?

• What applications/

workloads are most suitable

candidates for cloud

migration?

• What is the best migration

strategy for my workloads?

• Which applications

display common

attributes?

• Can I organize my

workloads into groups, for

accelerated migration in a

phase-wise manner?

• How do I plan the

migration effort –

schedule & resources?

Discovery Analysis Plan

Cloud360

Hyperplatform with Integrated Features

12

Monitoring & Auto-

Remediation

Metering &

Chargeback

Analytics & Advisor

Provisioning &

Orchestration

13

Any Application, Any Platform. Best Experience, On-Demand Transform IT into a strategic business advantage

Dynamic infrastructures – managed and delivered on-demand

Cloud360 Services

Transform IT to be more Strategic & Agile

Cloud360 Infrastructure

Platforms

Operations & Governance ITSM Application Operations for Cloud Scale Operations

On-demand

Self-Service 24x7 Managed Services

On-Premises Cloud Hybrid IT

Service Mgmt. for Application 1 Service Mgmt. for Application 2 Service Mgmt. for Application 3

Service Management Service

Deployment

Policies &

Automation

HA & Auto

Remediation

Analytics &

Optimization

Measured

Services

Integration Future Proof

14

Cloud360 Any Application, Any Platform, On Demand

Dev/Test Environments Commercial Applications Custom Applications

On-Premises Cloud

Virtual Machines

Storage

Virtual Machines

Storage

Transformation of IT to Meet 3 Goals

Application Availability

Application Performance

Security and Compliance

Consumption & Budgets

On-Demand

Self Service

15

Differentiators

Application centric approach & life-cycle management

Policies & Automation of Operations

Integrated IT Management & Operations

Transformational services

End-to-end services, one point of contact

SaaS, on-premises solutions

Grounds-up design for industry best platforms

Premium partner for industry best providers

Hub & spoke model data-centers

Cloud360 hyperplatform is a manager of cloud services that abstracts, governs and delivers the

best service, and on-demand experience to enterprises.

16

Manage your cloud environments… on the go

Mobile app is available on multiple platforms

View & manage applications that are deployed

Switch across clouds environments

Provision new applications with a single click

Application operations for common use

Dashboard view of application status

Mobile App

Well-organized, intuitive controls for management and monitoring

Responsive layout that works across browsers, devices, and OS

Refreshing user experience

Web App

Ease in integration with existing tools

RESTful APIs for bulk action

Ease in automation

Scheduling of operations

Access independent of operating system

Web Services, Scripting & CLI

17

If LIST (Event ((Status = Open AND Severity = Critical AND Device = CPU), Instance

(“Deployment Name” = production AND “Instance Group Name” = webserver)) > 70

Do SCALEOUT(“app profile.scaleout”)

Performs scale out when more than 70% of VMs in a Webserver resource

pool of production environment are in critical CPU state

If

COUNT (Instance (“Deployment Name” = Production AND “Instance Group

Name” = Webserver)) >= 20

AND

OPERATION (Instance (“Deployment Name” != Production AND “Instance

Group Name” = Webserver), “Create Instance”) = TRUE

Do

“Restrict the operation”

Restricts any user from creating or powering on VMs, in non ProductIon

Environment, if number of powered on VMs are greater than 20

If

LIST (EBSVolume (“Provider Name” = myAWS AND “Volume ID” = vol-12345

AND “Snapshot Count” > 10)) is NOT EMPTY

Do

“Retain EBS Snapshots” (latest 10)

Ensures retention of only the latest 10 Snapshots of a specific volume in AWS

environment

If

LIST (EBSSnapshot (“Creation Date”< -10d)) =! EMPTY

Do

“Delete EBS Snapshots”

Delete Snapshots older than 10 days for any EBS volume

If

Consumption metering (“Compute Date” > -24h AND Usage (“Compute Date”

= -30d) > 50)

Do

Notify the Owner (Usage (Top 5))

Restrict any provisioning operation

If the consumption metering in last 24 hours is 50% over the last 30-day

average, notify the user and also the top 5 users with highest burn rate

Xi Policy Configurator Examples

19

Key Customer Benefits of Managed Cloud Services

Increased Agility Better Governance Management Simplicity

Better Control Increase Productivity Reduced Costs

Outcome-based Services (vs. Response/Resolution times for

incidents)

Pay-by-use

Pricing Model (vs. fixed monthly billing)

On-demand & Continuous

Metrics/Reports (vs. Project Mgmt. Effort)

One-view of application

availability (vs. combining multiple reports/audits)

Faster on-boarding of new

cloud platforms (vs. very long service enablement and

setup)

Instant service for

on-demand applications (vs. 6-8 weeks of eBonding)

Outcome-Based Services (vs. response/resolution times for

incidents)

Pay-By-Use

Managed Services (vs. fixed monthly billing)

On-Demand & Continuous

Metrics/Reports (vs. Project Mgmt. Effort)

Unified View of

Application Information (vs. combining multiple reports/audits)

Faster On-Boarding of New

Cloud Platforms (vs. very long service enablement and

setup)

Instant Service for

On-Demand Applications (vs. 6-8 weeks of eBonding)

20

SnapMirror®

Secure

Private Connectivity AWS Direct Connect Facility

Amazon VPC

On-Premises

AWS

Direct Connect

Reduced Costs

Deploy disaster recovery while activating Amazon EC2 only as needed for test

and failover

Faster Recovery

Orchestrate the entire recovery process and restore your operations much faster

More Reliability

With more automation and ease of use, perform testing more often and ensure

that your recovery plan works reliably

Easy to Setup and Scale

Leverage the scalability provided by Amazon EC2 and the ease of setup provided

by NetApp and Cloud360

Predictable Operating Expense

With a pay-as-you-go model of AWS, pay for your Amazon EC2 resources only

when you use them and avoid upfront Capex for your application servers

Portal Access

Deploy disaster recovery from any location at any time

Integrated Solution: Recovery as a Service

In Partnership with

assetSERV

The Need for Digital Asset Management

Organizations:

• Sales

• Marketing

• Engineering

• Human Resources

• Product Development

Divisions:

• Geographies

• Subsidiaries

• Languages

• Cultures

Types:

• Images

• Videos

• Documents

• Drawings

• Logos

Uses:

• Internet

• Mobile

• Advertising

• Brand Marketing

In 40 months, digital assets rose 1320%

across industries

*Henry Stewart DAM LA 2012 Conf.

How do organizations….

…control spiraling

budgets for digital

asset creation and

infrastructure

complexity

…leverage and

collaborate on

digital assets

across languages

and geographies

…reduce time-to-market

for creation and

distribution of

digital assets

…simplify / unify

processes and

infrastructure for

global digital

asset management

The solution:

assetSERV Product Overview

assetSERV Product Overview

Platform

Workflow

Business Support

Desk

Application Support Desk

Asset Management Distribution

Cognizant Interactive

Cognizant BPO Services

AWS Storage,

Compute & Network

Single Source Support

Infrastructure

assetSERV Architecture

Signiant Applet

(Accelerated

Distribution)

Other Data

Centers

Authenticated

End Users

assetSERV portal

IDM (Identity

Management)

Appian Server

Application

Server Tomcat

Web Server

Apache

assetSERV SSO

Service Provider

User

DataStore

Open DJ

Signiant Relay

Signiant

Transfer

Engine

MB Core DAM

Storage (Twin

Strata Cloud

Database MS

SQL Server

SAML 2.0:

Federation with external client

Authentication provider

Applet contacts widget to retrieve configuration

file for connecting to Signiant Relay

HTTPS: Secure data

exchange between

user and platform

HTTP LDAP’s

LDAP’s

MediaBeacon

ACTIVE DATA FLOW

PASSIVE DATA FLOW

Preview

Trial.assetSERV.com

assetSERV Value

• CAPEX vs. OPEX Benefit • Economies of Scale with Additional

Users

So

lutio

n C

osts

• Significant CAPEX versus OPEX benefit

• License costs per user decline drastically as multiple divisions are on-

boarded and user base grow

Yr 1 Yr 2 Yr 3

DeployedSolution

AssetSERV Pri

ce

pe

r u

se

r

Price per user

Value per

user

250 500 1000 1500 2000 2500 3000

assetSERV Success Stories

Automotive Replaced current hosted DAM solution with feature-rich and scalable assetSERV

for their global community of 17,000 users and 500,000 assets

Info, Media, &

Entertainment

assetSERV will streamline end-to-end management of magazine publishing process

for 40+ titles and 300+ editions worldwide

Consumer Goods Created a Brand Book iPad application driven by assetSERV for 7 global brands

and launched an enterprise marketing DAM for brand management

Life Sciences Leveraged assetSERV for sales collateral creation and management solution,

enabling delivery via iPad for 5 global brands in 22 European countries

To recap…

• From strategy to implementation to

maintenance, Cognizant can help you on your

journey to the AWS cloud.

• Stop by Booth #500 to learn more about how we

transform enterprises with our cloud services

and products.

Please give us your feedback on this

presentation

As a thank you, we will select prize

winners daily for completed surveys!

ENT222