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2014 is here and mobility continues to move at a breakneck pace. Organizations of all sizes are building and executing mobile strategies. 2013 was the year of planning, 2014 is the year of action. What should you be doing today to position your business for success in a mobile world? Download this presentation from the founders from the Mobile Research Council (http://www.mobileresearchcouncil.com), Eric Carlson from Propelics and Maribel Lopez from Lopez Research, and review the top four areas that every company must master in 2014 to stay competitive in mobile. Not predictions, not market trends, and not estimations; this presentation covers 4 strategies that you need to execute on in 2014. Download this presentation to learn: -What is a "must have" versus a "nice to have" in 2014 -How will the shifting device landscape impact your mobile strategy in 2014 and beyond -What's new and interesting on the mobile horizon that you should care about
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www.mobileresearchcouncil.com
Prescriptions for 2014
From Market Trends to Action at the Speed of Mobile
WHAT IS THE MRC
PRESCRIPTIONS FOR 2014
We will give you the edge.
Our Objective: Driving innovation and business value with mobile software and solutions. Our executive guidance helps members to quickly and effectively deliver high-impact mobile experiences to employees, partners and customers. ü MRC has no sales angle or vendor bias. ü Members benefit from insider access
to real-world mobile experience, and gain privileged access to market intelligence and resources that would otherwise be difficult to attain.
2
From Market Trends to Action at the Speed of Mobile
Research. Advisory. Community.
WHO WE ARE
PRESCRIPTIONS FOR 2014 3
Propelics and Lopez Research advise the world’s best brands on the use of mobile for their employees, partners and customers. No hidden agenda.
No vendor bias. No mobile hype.
PROPELICS BACKGROUND
• 15+ year track record • Fortune 500 clients • Global experience • 100% focused on mobile for the Enterprise • San Jose, Boston, Pittsburgh
Propelics creates mobile Strategies
and World Class Apps for the Enterprise
Trusted by some of the largest global brands:
Enterprise IT Strategic Thinking
Core CRM Process Advisors
Enterprise Application
Development
Mobile Architecture &
App Dev
ENTEPRISE MOBILE STRATEGY AND APPLICATION
SOLUTIONS COMPANY
PRESCRIPTIONS FOR 2014 4
LOPEZ RESEARCH BACKGROUND
PRESCRIPTIONS FOR 2014 5
ü 5 year track record ü Pioneer in enterprise mobile research ü Fortune 500 clients including 5 of the
F20 ü The Mobility Exchange
Conference Program ü Research and strategy consulting for
businesses that want to create competitive advantage with mobile.
WHY WE ARE DIFFERENT
PRESCRIPTIONS FOR 2014 6
1.Objective, trustworthy and on your side - No ranking reports - Only reprints, no white papers - Research is customer guided 2. Ability to go from theory to practical - Grounded in real-world mobile experiences – both
successes and challenges - Cross Industry experience in what works and what does not 3. Provide IT and Business Perspective - Experts at driving mobile innovation and ideation - Equip IT Organizations to become mobile enablers 4. Foster Community Interaction and Networking - Opportunity to share experiences with peers and ask
questions to others in the trenches - Excellent environment for learning and networking
FOUR PRESCRIPTIONS FOR 2014
PRESCRIPTIONS FOR 2014 7
1. Build, Understand and Prioritize the App Portfolio 2. Understand How Context Impacts the App Agenda 3. Define Your Integration Strategy 4. Create Repeatable Standards for Mobile Security
PRESCRIPTION #1 FOR 2014
PRESCRIPTIONS FOR 2014 8
It’s time to build, understand and prioritize your mobile App portfolio.
PRESCRIPTION #1: BENEFIT OF THE APP PORTFOLIO
1. Clearly define vision for mobile – reduce the “wild west of app development” – focus on apps with the greatest business value 2. Define a set of criteria to separate good from great mobile ideas 3. Build a purpose for technical decisions
PRESCRIPTIONS FOR 2014 9
PRESCRIPTION #1: MOBILE VISION
PRESCRIPTIONS FOR 2014 10
Typical: Project by project ROI. Benefit tied to growth or cost savings.
Buy vs. build decisions made by use case. Apps fitting identified needs. 5 year problem.
Iterative: Identify vision for mobile use by business group. Deliver in small incremental phases. Concentrate effort to innovate
processes.
PRESCRIPTION #1: INNOVATION POSTURE MATURITY
PRESCRIPTIONS FOR 2014 11
Access to existing data stores
Extend enterprise apps
Mobile as a “bolt on” to current process
Mobile apps to extend interaction and engagement
Innovate the core process using mobile (game changer)
Drive simplicity of process through mobile
PRESCRIPTION #1: BUILDING TOWARDS A VISION
PRESCRIPTIONS FOR 2014 12
Capture à Categorize à Prioritize
PRESCRIPTION #1: PURPOSE FOR TECH DECISIONS
PRESCRIPTIONS FOR 2014 13
Vendor and mobile technology decisions made based on features and functionality – not building to need over time.
PRESCRIPTION #1: OBJECTIVES DRIVING DECISIONS
PRESCRIPTIONS FOR 2014 14
Many IT “levers” available to:
Develop
HTML, Native, Hybrid, MADP, MBaaS, Services
Deliver
MDM/MAM, Containerization
Secure & Connect
Containerization, 2 Factor, Identification, VPN, WiFi Association
Support
Self-serve, Help Desk, Managed Service
PRESCRIPTION #1: OBJECTIVES DRIVING DECISIONS
PRESCRIPTIONS FOR 2014 15
Simple Example: MADP Vendor Decision
à
PRESCRIPTION #1: OBJECTIVES DRIVING DECISIONS
PRESCRIPTIONS FOR 2014 16
Simple Example: MADP Vendor Decision
à
Notifications
App Analytics Crash Analytics
Cloud based services (Private, Virtual Private)
Community Marketplace
Developer Support & Community
App Testing App Performance
Monitoring Mobile Web Support
Thread Support
Animation
App Requirements
PRESCRIPTION #1 FOR 2014
PRESCRIPTIONS FOR 2014 17
1. Innovative Use Cases Don’t Arrive as Requirements Build a cross-functional team to go out and find them. 2. “Mobile First” is Marketing Speak Find use cases that drive simplicity and reduce the “overhead” of the business. Every business process isn’t destined for mobile. 3. Build a Vision for Mobile Use and Chip Away Budget and build app iterations towards a vision. End user feedback and usage analytics are more important than theory. Lots of apps ≠ success.
PRESCRIPTION #2 FOR 2014
PRESCRIPTIONS FOR 2014 18
Incorporate Context Into App Development
PRESCRIPTION #2: BREAK OUT OF BAD HABITS
PRESCRIPTIONS FOR 2014 19
INTERNET OF THINGS
PRESCRIPTIONS FOR 2014 20
• PCs • Laptops Millions
• Mobile phones
• Handheld devices
Millions to
Billions
• Automobiles • Appliances • Consumer electronics
• Food • Body sensors
Billions to
Trillions
PRESCRIPTION #2: RE-CRAFT BUSINESS PROCESSES WITH CONTEXT IN MIND
PRESCRIPTIONS FOR 2014 21
Examples of
Context
Location
Motion
Social
Behavioral
Previous Transactions
Environmental
PRESCRIPTION #2: BENEFITS OF CONTEXT
1. Context is more than location but location is frequently a trigger 2. Think of context as enabling automation 3. Collecting and analyzing context can lead to prescriptive and then predictive services
PRESCRIPTIONS FOR 2014 22
PRESCRIPTION #3 FOR 2014
PRESCRIPTIONS FOR 2014 23
You Must Bridge Between the Old World and New World with Data Integration
PRESCRIPTION #3: FINDING YOUR INTEGRATION STRATEGY
PRESCRIPTIONS FOR 2014 24
MiddlewareAPI Strategy
Data
User
MBAAS? OR ARE WE BUILDING A NEXT GENERATION MOBILE PLATFORM
ANALYTICS ARE PART OF THE DEVELOPMENT AND INTEGRATION STRATEGY
PRESCRIPTIONS FOR 2014 25
Insight
Improve Performance
Adoption
PRESCRIPTION #3: QUESTIONS TO ANSWER BEFORE EVALUATING AN MBAAS 1. Define an user/authentication management strategy 2. Evaluate what data sources are critical to integrate with and a timeline 3. Evaluate and select a delivery model that matches your risk profile
PRESCRIPTIONS FOR 2014 26
PRESCRIPTION #4 FOR 2014
PRESCRIPTIONS FOR 2014 27
Create repeatable standards for mobile security.
PRESCRIPTION #4: CREATE REPEATABLE SECURITY STANDARDS
PRESCRIPTIONS FOR 2014 28
Seeing Two Typical Approaches to Mobile Security:
Lack of Controls
Lack of defined security policy creates unease in security teams
and rash actions to thwart solutions.
Over Ambitious
MDM/MAM allows simple management to overburden
users with polices that create terrible user experiences.
Adding one-off complexity to solutions, adding time to governance when should be developing and extending
solutions, creating distrust from users and business leads
PRESCRIPTION #4: RISK CATEGORIZATION
Use Case Categorization: Risk:
Types of Exposure (e.g. Employee data, customer information, financials, PII, HIPAA, etc.) Impact of Exposure (e.g. Public perception, legal exposure, company valuation, etc.)
Business Value: Alignment with drivers
PRESCRIPTIONS FOR 2014 29
Use Case Articulation
across Stakeholders
Business Value
untrusted
Restricted
SEMI -Trusted
Trusted
Risk
PRESCRIPTION #4: POLICY CHARACTERISTICS
PRESCRIPTIONS FOR 2014 30
Business & Technical Policy Support Mobility: Device Type and Ownership
e.g. supported devices & versions, MDM/MAM needs, encryption, wipe & lock rules, containerization requirements
Device Functionality and Policies e.g.: restrictions, WL/BL of Apps, virtualization, geolocation, monitoring, device limitations, exceptions and actions
Network & Security Controls e.g. corporate network Wifi access, ACLs, VPN use, device certificate use, posturing, services access, data entity access
Policies End User Support
PRESCRIPTION #4 FOR 2014
PRESCRIPTIONS FOR 2014 31
1. Mobile Security Decisions Cannot Happen in a Vacuum Build an end-vision of security profiles and controls required to support IT needs. Joint discussion across a MCOE. Business teams need representation (different from desktop security). 2. Understand Use Cases and App Prioritization Phase security decisions based on use case prioritization, maturity of business use, grounded in requirements. 3. 2 Factor Authentication and Identity is a Must For use cases that access corporate data. Balance of security and user flexibility. Granular controls.
FOUR PRESCRIPTIONS FOR 2014
PRESCRIPTIONS FOR 2014 32
1. Build, Understand and Prioritize the App Portfolio 2. Understand How Context Impacts the App Agenda 3. Define Your Integration Strategy 4. Create Repeatable Standards for Mobile Security
MRC SERVICES
3 Research Seats Enterprise Mobility Market
Analysis, Industry Trends, Vendor Briefs, Vertical-Specific Research.
Sample RFPs, Modeling Tools for
Cost Analysis.
12 comprehensive analyses and 12 additional briefs on industry events from Lopez Research.
PRESCRIPTIONS FOR 2014 33
Unlimited Access to MRC Community
Direct interaction with mobile decision-makers within Fortune 1000 organizations across many
industries.
Ability to question, share and collaborate on hot mobile topics.
Advisory Services 15 one-hour Lopez Research
Inquiry Calls or two strategy days - with the ability to ask questions on
a wide range of topics, such as vendor selection criteria, product
market direction and best practices.
100 hours of Propelics Mobile
Advisory Services, on or off-site.
Access to Propelics mobile strategy experts to perform
strategy and project tasks for your organization.
GET STARTED – MRC INTRODUCTORY OFFER
PRESCRIPTIONS FOR 2014 34
Yearly Subscription Fee - $60,000 Special Snowmageddon! Offer - $42,000 (a 30% savings)
Contact us at [email protected] or (888) 408-0252 to discuss
Mobile application development
Mobile web optimization
Mobile vendor landscape
HTML5 vs native app considerations
Mobile device management
Mobile security
Mobile ROI Calculation
Mobile auditability and compliance
Mobile and cloud
BENEFITS OF THE MOBILE RESEARCH COUNCIL
PRESCRIPTIONS FOR 2014 35
Ask questions from industry peers and mobile experts.
Filter through vendor hype and learn what’s really working in
mobile today.
Download templates, tools and other useful documents
to help you execute your mobile strategy.
Participate in group discussions and webinars about important
topics in mobile.