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Thoughts in building bespoke mobile applications
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enterprise mobile applications,one-size does not fit all
having an enterprise mobile strategy is important
in some cases, a necessity
it is rapidly becoming the default way to access
information
http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/
and needs to be well thought through
it is not just a case of 're-hashing' current desktop
applications to mobile devices.
sometimes referred as the 'mini-me' approach
we do not do the 'mini-me' approach
like some do
'mini-me' development is lazy
it looks ugly
with poor usability
and no one will use it
so the problem in building mobile applications for the
enterprise
is not in the technology
but in the design
just what is good design?
give users what they want, when they want it.
the ability to easily access their data anywhere, anytime
for us, that means
approach design as a information-architecture
problem
not a technology problem
enterprise mobile applications should
allow users to simply navigate and make decisions
users do not want to dig through a complex application
to find the tiny bit of information they want
so in building a 'mini-me' application
you are wasting your time
and money!
design a unique mobile content model
understand the available hardware features
educate the intended users on the hardware features
compass, gps, 3g, wi-fi, microphone, images, video
++ more
build ideas with the userspromote innovation
brainstorm new features to enhance the business
requirements
think about
new ways of working
new way to streamline current processes
new ways to visualise your data
but never, ever
over 'feature' an application
evaluate all the requirement features and then ask
do you really need this on a mobile platform?
'feature' overload leads to
an extremely complex application
that no-one will use
and it will fail
make it usable
mobile hardware come in all shapes and sizes
laptop, tablet, smart phone
portrait and landscape screens
some have touch-screens, some have micro keyboards,
some have both!
what is the optimal way for the user to perform a task?
human-computer interaction analysis is crucial for product
adoption
provide the user with the easiest way to complete their
task
with the least number of steps
four: do not forget the design
your mobile workers are just as important, never forget that!
design is important
ask apple
spending time in usability
means little if the application does not look sexy
a good looking, well designed application
draw the user to it
the user wants to be seen using it
so, to summaise
innovate and think creative.
define a clear information architecture.
create compelling and usable mobile content, or don't bother
is available all the time
design for the platform.it is called mobile design, not
'mini-me' design.
contact
w: turinproject.comt: @turinproject
fb: bit.ly/turinprojectfacebook