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Presenation given by Susan Bouchard, Senior Business Development Manager of Cisco at Enterprise 2.0 San Francisco 2009.
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E t i M hEnterprise Mashups Deliver Business Value
Susan Bouchard Senior BusinessSusan Bouchard, Senior Business Development Manager
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialEnterprise Mashups © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
AgendaAgenda
Measurable Business Benefits
What are Mashups?
Why Mashups MatterWhy Mashups Matter
Enterprise Mashups
Mashup ResourcesMashup Resources
Q&A
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Measurable Business Benefits of Web 2.0Use of technologies
Internal purposes Working with external partners/suppliers
Measurable Business Benefits of Web 2.0
% of respondents,1n = 1,088
Median improve-ment ,%
% of respondents,1n = 686
Median improve-ment, %
Increasing speed ofIncreasing speed of access to knowledge 68 30 51 25
Reducing communication costs 54 20 49 20communication costsIncreasing speed of access to experts 43 35 42 30
Decreasing travelDecreasing travel costs 40 20 40 20
1Includes respondents who are using at least 1 Web 2.0 technology, even if on trial basis.
Source: McKinsey Quarterly (2009 September) How companies are benefiting from Web
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 33
Source: McKinsey Quarterly (2009, September) . How companies are benefiting from Web 2.0: McKinsey Global Survey Results. Retrieved from http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432?gp=1
What are Mashups?p
US-Canada TelePresence Dashboard
Enterprise Applications
and Data
Web-based Applications
and Data
Structured Mashup Unstructured
and Data
Lightweight Web pages or applications that
Transform, merge, or mix capabilities or information from two or more existing internal/external sources to
Deliver new functionality and offer broader insights
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 44
Deliver new functionality and offer broader insightsSource: Mashup (web application hybrid). Retrieved from
http://en.wikipedia.org/wiki/Mashup_(web_application_hybrid)
Why Mashups MatterWhy Mashups MatterUS-Canada TelePresence Dashboard
Instantfeedback
Business identifiescapability needed
Prototype rapidlyassembled
Mashup testedand deployed
Mobile deviceaccess enabled
Weeks vs. months Days Hours
Reduce cost, development time (weeks vs. months)
Weeks vs. months Days Hours
Non-technical users can assemble, remix, and reuse
Enable fresh capabilities for new customers/markets
Free IT to focus on more complex applications
Forrester predicts global spending $4.6 billion by 2013
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 55
Source: Young, Brown, Keitt, Owyang, Koplowitz & Lo. (2009). Global Enterprise Web 2.0 Market Forecast: 2007 To 2013. Retrieved from http://www.forrester.com/Research/Document/Excerpt/0,7211,43850,00.html
Enterprise MashupsEnterprise Mashups
66© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialE
Sales RackSales Rack
Challenge: Selling g gcontent scattered across product and marketing sitesmarketing sites
Solution: Content links aggregated in one location, reducing search and retrieval time
Result: Increased sales productivity
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 77
Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 273). Indianapolis: Cisco Press.
Mobile Bookings ReportMobile Bookings Report
Challenge: Key business report g y ptedious to access on the go
Solution: Deliver actionable t t t bil d i fcontent to mobile device of
CEO and sales leaders
Result: Faster decision makingResult: Faster decision-making and immediate response to changes in the business
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 269). Indianapolis: Cisco Press.
Expertise LocatorExpertise Locator
Challenge: Deep technical expertise difficult to locate/access
S l ti M t l ti d i t t li k t t i lSolution: Map expert location and integrate click to connect in real-time via chat, telephone or video call, Web conference, or email
Result: Increased collaboration and utilization of expertise
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 99
Source: Cisco on Cisco (2009). Virtual Sales Expertise Case Study: How Cisco Supports Virtual Access to Technical Experts. Retrieved from http://www.cisco.com/web/about/ciscoitatwork/collaboration/virtual_sales_expertise.html
Video SurveillanceVideo Surveillance
Challenge: Multiple video feeds g phard to monitor/manipulate
Solution: Click to view feeds i t t d ith li k t h t ithintegrated with click to chat with available security personnel
Result: Real time physicalResult: Real-time physical security situation awareness and coordinated response
Source: Boulton, C. (2008, November 11) . IBM, Cisco Whi U Vid S ill M h I 8 H
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Whip Up Video Surveillance Mashup In 8 Hours. Retrieved from http://www.eweek.com/c/a/Application-Development/IBM-Cisco-Whip-Up-Video-Surveillance-Mashup-in-8-Hours/?kc=rss
Executive DashboardExecutive Dashboard
Challenge: Deluge of internal/external news, financial reports and metricsSolution: Deliver actionable news and correlated businesscorrelated business performance metrics/ indicatorsResult: Faster moreResult: Faster, more effective decision-making and response
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1111
Source: Barbosa, D. (2009, August 12). Executive Awareness Dashboard: DowJones Client Solutions. (p. 7).
Disaster ReliefDisaster Relief
Challenge: Difficult to find open airports to land relief planes
Solution: Map information from disparate systems based on key search parameters – location, condition, and runway size
Result: Interagency collaboration and information sharing
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1212
Result: Interagency collaboration and information sharing
Source: Barnes, D. (2009). Boeing Mashup using IBM Mashup Center. Retrieved from http://www.youtube.com/watch?v=6xB0psBjpjI
Mashup Resources
13© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID
Creating Good MashupsCreating Good Mashups
Learn from other mashup developersp p
Scan for new, innovative use cases
Let application owners help ID data sourcesLet application owners help ID data sources
Involve IT early to ease governance concerns
Combine internal/external data in new waysCombine internal/external data in new ways
Enable user productivity and effectiveness
C t t l f biliti t / hCreate catalogue of capabilities to reuse/share
Transform Merge Mix
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1414
Source: ITworld. (2009, July 28). Building Mashups that Work. Retrieved from http://www.itworld.com/software/72793/building-mashups-work
Learn MoreLearn More
Building Mashups that Work, http://www.itworld.com/software/72793/building-mashups-work
Delivering Business Value with MashupsDelivering Business Value with Mashups, http://www.networkworld.com/community/node/43689
Introduction to Mashups, htt // t b / t h? 3kD bhKbhttp://www.youtube.com/watch?v=3kDnbhKb2ow
IBM Mashup Center, http://www-http://www01.ibm.com/software/info/mashup-center/
Kapow Technologies, http://kapowtech.com/Mashup Patterns
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Mashup Patterns, http://www.mashuppatterns.com/
Enterprise Web 2.0 FundamentalsEnterprise Web 2.0 Fundamentals
1 An Introduction to Web 2.0
Cisco Press
2 User-Generated Content: Wikis, Blogs, Communities, Collaboration, and Collaborative Technologies
3 Rich Internet Applications: Practices, Technologies, and Frameworks
4 Social Networking
5 Content Aggregation, Syndication, and Federation via RSS and Atom
6 Web 2 0 Architecture Case Studies6 Web 2.0 Architecture Case Studies
7 Tending to Web 3.0: The Semantic Web
8 Cloud Computing
9 Web 2.0 and Mobility
10 Web 2.0 @ Cisco: The Evolution
11 Cisco’s Approach to Sales 2.0
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1616
Appendix
= Written by Susan A. Bouchard
Questions?Questions?
1717© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialE
1818© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID