Ensuring Mobile BI Success

The only secure mobile BI solution

August 18, 2011

Webinar Notes

Attendees Muted Upon Entry

Please send questions using the online

interface

Featured Speakers

Stefan SchmitzVice President of Products

Wei-Chin ChengSenior Consultant

• Trends in Mobile BI

• Characteristics of Mobile BI

• Mobile BI Best Practices

Agenda

• Mobile BI Best Practices

• Security Considerations

• Birst Mobile BI Demo

Purpose-built

History of information delivery to mobile devices

Static data push

Data access via browser

Mobile client app

Purpose-built mobile BI apps

Mobile Wave – Fastest in IT History

“Over 80% of Fortune 100 companies have already begun deploying iPads in the

work place, or are in the process of ramping up their iPad support”

- Peter Oppenheimer, CFO Apple, January 2011

Shift in Usage Patterns Thanks to Tablets

Trends in Mobile BI

• Mobilization of business analytics is unstoppable– 9.25 million Apple iPads sold in the Q2 2011

– Tablet sales estimated to reach 100 million by 2012

– Gartner estimates that by 2013 a third of BI functionalitywill be consumed via mobile devices

• Mobile BI will drive wider adoption of BI– Only 8% of the people in most organizations are using

mobile BI

– Using mobile devices, BI becomes a more integral part of work processes away from the desk

– Tablets like the iPad that are “always-on” and provide a gesture-based UI make BI more accessible and easier to consume

Drivers for Mobile BI Adoption

98/18/2011Confidential

User-Perceived Benefits of Mobile BI

COPYRIGHT 2010 DRESNER ADVISORY SERVICES, LLC

User-Perceived Drawbacks of Mobile BI

COPYRIGHT 2010 DRESNER ADVISORY SERVICES, LLC

Profile of Typical Mobile BI User

• Not an information producer

– Data analyst

– Report Writer

• Rather an information collaborator

– Project lead, manager, specialist– Project lead, manager, specialist

• Definitely an information consumer

– Sales, marketing

– Executives

– IT

Mobile BI Best Practices

1. Avoid dashboard proliferation and rework‒ Plan for author-once, distribute-everywhere dashboards

2. Design to a smaller form factor‒ Most important chart/table at the top left

‒ Limit charts & tables to 4

‒ Avoid legends if possible

Size fonts appropriately‒ Size fonts appropriately

3. Design for on-the-go usage‒ Intuitive drill paths to more detail

‒ Limit to essential prompts

‒ Encourage collaboration

4. Focus on operational data‒ Avoid data requiring deep analysis

‒ “here and now” metrics

Tablets vs. Smart Phones

• Greater interactivity

• Perform drill down, filter

data, data exploration

• Longer view times

• Alert driven

• Interaction based on

finding reports

• No data exploration

Browser-Based vs. Native BI App

Capability Browser-Based Native App

Performance

Cross platform support

InteractivityInteractivity

Offline Mode

Geo Location

Maintenance

Security

Browser-Based vs. Native BI App

Mobile BI Security Considerations

1. Device Security

– Utilize the handset/device security featuresto protect the data

– Remote data management

2. Transmission Security2. Transmission Security

– Cryptographic shared key systems

– Secure socket layers

3. Authentication & Authorization

– Control access rights to information

– Provisions and policies

Solutions Provided by Mobile BI Vendors

• Solution 1 – Data & rendering on mobile device

– Devices can be hacked

– Mobile devices are not powerful enoughfor complex analytics

• Solution 2 – Data & rendering on server• Solution 2 – Data & rendering on server

– Lacks interactivity, unfamiliar UI

– Slow response times

• Solution 3 – Data on server, rendering on device

– Use a VPN, which can be hacked

– Or open up firewall and …

Are you prepared to open your firewall?

Fir

ew

all

Datahttps

• Do you have intrusion detection?

• Do you have security monitoring?

• Are you SAS 70 Type II certified?

Birst is the only secure mobile BI solution providing SAS 70 Type II

About Birst

Birst offers a comprehensive end-to-end BI suite with reporting, dash boarding, OLAP, ETL and data warehousing via SaaS

– Founded 2004 by former Siebel Analytics executives– 120+ Customers, 50,000+ users, 10+ TB under management– Revenues tripled in 2010– Top-tier VC funding by Sequoia Capital and Hummer Winblad

Business Analytics for:Business Analytics for:– Front Office: Executives, Sales, Marketing, Operations– Back Office: Finance, Supply Chain, Human Resources

208/18/2011Confidential

“One of Ten IT Companies To Watch In 2011” – The Bloor Group

“… customers chose Birst for 3 reasons; 1) ease of use, 2) implementation cost/efforts and 3) TCO” - Gartner

Logical and Physical Data Integration,

Flexible End-user Access – In ONE Package

Universal Semantic Layer

Dashboards/

ReportingMobile

Multi-dimensional Analysis (OLAP)AnalyticsandLogical DataIntegration

Ad Hoc

Analysis

Mongo Cache: Massive Scale Cloud-based Caching

Existing Business IntelligenceEnd-user Tools

Cube

(e.g. MSAS, SAP BW,

Hyperion)…Source 1(DB, File, XML)

Source N(DB, File, XML)

RelationalDatabase

(MSSQL, Oracle,DB2, Teradata,

Sybase, Vertica, ...)

SAP R/3 On Premise DataCloud Sources

* Birst’s patent-pending datamart generation engine dynamically generates and manages a fully conformed star schema data warehouse EITHER in the cloud or in anon-premise relational database (i.e. no data need be resident in the cloud). Additions/modifications are automatically handled.

End-user (browser/device) Cloud On-premise (within the firewall) Optional either On-premise or Cloud

ExtractExtract

BirstBirstConnectConnect

ExtractExtract

BirstBirstConnectConnect

TransformTransform

BEL Transformation

Engine

TransformTransform

BEL Transformation

Engine

LoadLoad

BirstDatamartEngine*

LoadLoad

BirstDatamartEngine*

Mart/WarehouseDatamart-in-a-Box

Physical DataIntegration

MD

X R

ealti

me

Que

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SQ

L R

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Mongo Cache: Massive Scale Cloud-based Caching

Demo of Birst Mobile BIDemo of Birst Mobile BI

Learn More

• Test drive Birst today

– Register at Birst.com, under Sign Up

• Join us for a live demo of

Birst for additional detail

– Every Tuesday at 10:00 am pt– Every Tuesday at 10:00 am pt

– Register at Birst.com

• Contact us

– Email: info@birst.com

– Phone: (866) 940-1496