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These are slides for three workshops for the Los Angeles News Group: on community engagement, attribution and using social media to do better journalism.
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You’re a journo,not a carrier
Los Angeles News GroupAugust 2013#DFMengage
Read more about it• stevebuttry.wordpress.com (#twutorial)• slideshare.net/stevebuttry• @stevebuttry• [email protected] • zombiejournalism.com
Social media = journo tool1. Livetweet events &
breaking news2. Search3. Crowdsource4. Monitor community
conversation5. Curate
6. Hashtags7. Lists8. Embed tweets in
stories9. Photos & videos10.Verification
Live-tweeting situations• Trials• Meetings• Sporting events (curate w/ public tweets:
Friday Night Tweets)• Festivals• Breaking stories• Remember to feed site using ScribbleLive
Livetweeting tips• Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check & engage)• OK to pause for checking facts, names• Note significant pause (halftime, lunch)• Fun interludes, exchanges, anecdotes• Check facts before you hit “tweet”
Social search• Twitter advanced search• Facebook graph search • Search for keywords, hashtags, users• Big news? Search: Holy shit, WTF• Search by location (but most tweets
aren’t geotagged)• Use Geofeedia (more than just tweets)
Crowdsourcing tips• Say what you know, what you need to
know• Don’t ask for help; invite people to tell
their stories, share their photos• Reach broader audience (hashtags, ask on
FB pages of groups w/ interests)
Crowdsourcing tips• Use Facebook, Twitter, G+, website, paper• Search & crowdsource simultaneously• Be careful about repeating rumors
Monitor conversation• Follow officials on beat• Searches, alerts for people & keywords
on beat• Save location searches for breaking-news
terms (fire, emergency, siren)• Save local searches• Join conversation
What is curation?Museum curator:• Studies topic• Chooses relevant
content (other sources & museum collection)
• Authenticates• Groups related items• Provides context• Presents exhibit
Journalism curator:• Studies topic• Chooses relevant
content (social media, blogs, staff)
• Authenticates• Groups related items• Provides context• Presents collected
content
CurationSituations• Reaction story• Public event (as
LANG did for graduations)
• Second screen• Breaking story
Tools• Storify• Spundge• Geofeedia• RebelMouse
Hashtags• Regular hashtags• Event hashtags• Breaking news• Humorous
Hashtag tips• Use existing hashtag if there is one• Search before launching hashtag (avoid
duplication)• Look for secondary hashtags, especially
in events or breaking news• Hashtags help you find witnesses & other
sources
Lists• Organize beat by lists• Lists save time• TweetDeck, HootSuite• Create list for story (who’s tweeting
about it?)• Embed list in story or blog post
Vetting & verifying• Track back RTs, etc.
to source • Look for clusters • Location enabled? • Evaluate the network• Evaluate the history
• Links, photos? • Take it old school• Disclose, hedge,
repeat • Be brave only in
correction
Tips from Craig Silverman, Regret the Error
Evaluating tweeps• How long have they been tweeting?• Check previous tweets, interaction• Check bio, links• Check Klout score• Google name and scam, spammer• Contact & interview
Tips from Mandy Jenkins, Zombie Journalism
Read more about it• stevebuttry.wordpress.com (#twutorial)• slideshare.net/stevebuttry• @stevebuttry• [email protected] • zombiejournalism.com
