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Virtual worlds allow animators, production houses, and networks the opportunity to create interactive iterations of their franchises and more fully engage fans. This immersion in a narrative environment online extends and solidifies brands, and speaks to kids in what is fast becoming their new common language -- the language of interactivity and virtual worlds. This session will explore these new creative models, the business relationships that support those models, new revenue opportunities that surround online properties, and what elements are needed to create a successful brand extension into the digital realm. Amy Pritchard, CEO, Metaverse Mod Squad (moderator) Jeffrey Fleishman, Assistant VP, Business Development, Sesame Workshop Matt Cullen, Marketing Manager, National Football League Minard Hamilton, Chief Executive Officer, Six Degrees Games, Inc. Daniel Buelhoff, Head of Business Development & Community Management, sMeet
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Television and Online: Givinga Successful TV Brand its
Virtual World Legs• Amy Pritchard, CEO Metaverse Mod Squad• Jeffrey Fleishman, Assistant VP, Business Development, Sesame Workshop• Matt Cullen, Marketing Manager, National Football League• Minard Hamilton, Chief Executive Officer, Six Degrees Games, Inc.• Daniel Buelhoff, Head of Business Development & Community Management, sMeet
What is the goal?
• Interactive television?• Marketing?• Make money?• Brand Extension?• Measure audience?• Extend advertising business model?• Drive retail sales?
Extend TV to online or createonline and extend to TV?
• Online presence mirror TV• New IP extended to television
• Closed stand alone Virtual World• Open platform shared with other brands
ABCs of Successful OnlinePresence for TV Brand
• Immerse fans into narrative• Extension of story beyond TV• Interactive television• Flexibility with content to meet goals
TV‐Showcases allextensionsdirectlyaccessibleonTVwebsites
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Two Audiences: Child andParent
• TV Property for children unique• Getting parents engaged and satisfied• Keeping it fun for kids• Parents - information, safety• Kids - navigation, fun
Television and Online: Givinga Successful TV Brand its
Virtual World Legs• Amy Pritchard, CEO Metaverse Mod Squad• Jeffrey Fleishman, Assistant VP, Business Development, Sesame Workshop• Matt Cullen, Marketing Manager, National Football League• Minard Hamilton, Chief Executive Officer, Six Degrees Games, Inc.• Daniel Buelhoff, Head of Business Development & Community Management, sMeet