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How Web Optimisation Has Helped LateRooms.com
Kate Staniforth, LateRooms.comTom Waterfall, Webtrends
Making MVT Work For Your Business
Kate Staniforth, LateRooms.com
Tom Waterfall, Webtrends
What We’ll Discuss...
• Why is MVT important?
• Our Experience of Testing– MVT & your business
– How should you test?
– What should you test?
– People & MVT
• The Future of MVT
Why is MVT Important?
• Validates or discounts the “gut feelings”
• Quantifies change
• Controls change
• Focuses development resource
• Enables you to try new things
• A conversion focused UEx team
Wouldn’t it be great if...
But that version looks better
Green isn’t a brand colour!
MVT & Your Business
MVTMarketing Strategy
Usability
Key Business Functions
Macro Environment
IT Development
How Should You Test?
KPIs
TEST
LEARN
REFINE
What Should You Test?
SIMPLE
COMPLEX
Holistic Testing
Approach
People & MVT
• Establish one central contact
• Control access to test data
• Educate your business and include them
The Future of Testing
TESTING
SOCIAL MEDIA
SEGMENTED TARGETING
MOBILE
MULTI-CHANNEL
MEDIA
ANY QUESTIONS...?
