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Enabling Business Success with APIs
Ross Garrett, Director Product [email protected] | @gssorCA Layer 7
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Housekeeping
Layer 7
@layer7 | @gssor
layer7.com/blogs
layer7.com
Ross GarrettCA [email protected]
Chat questions into the sidebar or use hashtag:
#L7webinar
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APIs : What are they? Why are they important?
What is driving API growth?
What are the Business Objectives for your API?
How to deliver on these Business Goals
Introduction to the Layer 7 API Management Platform
Q&A
Agenda
APIsWhat are they?
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API = Application Programming Interface
APIs are for connecting computer software machines
Modules within a program
Programs on a server
Programs over local networks
My CodeYour Code
My API
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Our businesses are running on software & machines
Enterprise Resource Planning
Customer Relationship Mgt
Supply Chain Mgt
Logistics
Ordering
Billing
etc.
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Web APIs are for connecting web machines
Over the World Wide Web
Exploiting ubiquitous networks; public and private
My API
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We are surrounded by Web APIs
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Did you check the weather today?
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Why are APIs Important?
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APIs are the Fabric of Our World
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For many startups and disrupters, APIs are the very core of their product
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For most other organizations, APIs are the leading edge of innovation
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Even our things are controlled by APIs these days
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The API Market is Expanding Rapidly
Enabling Business Success with APIs
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Deploying an API is easy
deploying an effective API is
difficult
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Effective == meeting business goals
$
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The Basics…
PUBLIC
Enable open access to 3rd
parties, where no pre‐existing business relationship exists
PARTNER
Used to provide access to data with a trusted business partner.
Strategic Value:
Reach new customers
Drive brand awareness
Unlock value of data
Strategic Value:
Collaboration
Value add
New revenue
PRIVATE
Used internally to integrate backend systems, and enable cloud/mobile access
Strategic Value:
Innovation
Agility/flexibility
Efficiencies
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Innovation
Revenue
Connected Devices
Integration
Reach & Retention
55
44
33
22
11
Enabling Business Success with APIs
$
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Reach & Retention
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Reach & Retention
Exploit new channels to customers and partners
Mobile
Social Media
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Traditional Web Apps
No programmatic access from the Public Internet
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Apps Now Span Multiple Platforms
My Business
Mobile and social media apps require programmatic access
The days of hiding critical business services behind firewalls are over
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Apps Now Span Multiple Platforms
My Business
Mobile and social media apps require programmatic access
The days of hiding critical business services behind firewalls are over
You will need aWeb API to reach customers on mobile and social media
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Who’s Doing It?
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Integration
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Integration
Integrating IT & Business Applications we are moving to the Cloud
Integrating with partners and corporate customers
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APIs support ongoing initiatives tore‐configure the enterprise
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APIs support ongoing initiatives tore‐configure the enterprise
Reduce costs
Streamline operations
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Who’s Doing It?
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Connected Devices
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Connected Devices
Providing connectivity to consumer electronics that push data to the cloud
Connecting remote sensors on utility networks
Providing integration between infrastructure services in a Smart City
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Using a Rail Industry Example
Speed Gates
Wayside InspectionSystems
Wheel ImpactLoad Detectors
Positive TrainControl Systems
Mobile solutions forField Personnel /Inspectors
* http://www.nae.edu/Publications/Bridge/TransportationInfrastructure/TheFreightRailroadRenaissance.aspx
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Smart field technology must integrate with core systems
* http://www.nae.edu/Publications/Bridge/TransportationInfrastructure/TheFreightRailroadRenaissance.aspx
…and feed back information to new mobile apps in the hands of field personnel.
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Who’s Doing It?
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Revenue
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Revenue $
Content Distribution
API Usage Charging
Affiliate Marketing
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Tiered API Usage $
500 calls/month
5000 calls/month
1000 calls/month
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Sometimes you Pay the Partner
AffiliateProgram
Revenue Share
Recurring Fees
Cost Per Action
$
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Who’s Doing It? $
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Innovation
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Innovation
Provide a platform for building products
Extend the usable life of legacy applications
Empower internal & external innovation
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Who’s Doing It?
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Who’s Doing It?
Source : http://thevaluesquad.com
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Who’s Going to do It?
http://www.layer7tech.com/infographic/
Delivering on these Business Goals
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We’ve Shown that Business Goals are Varied
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Naturally leading to Buyer Segmentation…
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Affinity Segmentation…
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Delivery Segmentation…
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Yet, we can realize these diverse requirements via a single product
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API Management Platforms
Forrester Wave:API Management Platforms, Q1 2013
The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change
Forrester Research Inc., “Forrester Wave: API Management Platforms, Q1 2013”, February 5, 2013
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API Delivery and Management
The API Portal
Developer management
Full reporting and analytics
Centralized API management
The API Gateway
Manage access to data and APIs
Extending the life of legacy applications
Bridging traditional IT with cloud/mobile services
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APIs are Central to the Modern Enterprise
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Layer 7 delivers APIs Quickly and Securely
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Q & A
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This presentation was based on current information and resource allocations as of April 2013 and is subject to change or withdrawal by CA at any time without notice. Notwithstanding anything in this presentation to the contrary, this presentationshall not serve to (i) affect the rights and/or obligations of CA or its licensees under any existing or future written license agreement or services agreement relating to any CA software product; or (ii) amend any product documentation or specifications for any CA software product. The development, release and timing of any features or functionality described in this presentation remain at CA’s sole discretion. Notwithstanding anything in this presentation to the contrary, upon the general availability of any future CA product release referenced in this presentation, CA will make such release available (i) for sale to new licensees of such product; and (ii) to existing licensees of such product on a when and if‐available basis as part of CA maintenance and support, and in the form of a regularly scheduled major product release. Such releases may be made available to current licensees of such product who are current subscribers to CA maintenance and support on a when and if‐available basis. In the event of a conflict between the terms of this paragraph and any other information contained in this presentation, the terms of this paragraph shall govern.
Certain information in this presentation may outline CA’s general product direction. All information in this presentation is for your informational purposes only and may not be incorporated into any contract. CA assumes no responsibility for the accuracyor completeness of the information. To the extent permitted by applicable law, CA provides this presentation “as is” without warranty of any kind, including without limitation, any implied warranties or merchantability, fitness for a particular purpose, or non‐infringement. In no event will CA be liable for any loss or damage, direct or indirect, from the use of this document, including, without limitation, lost profits, lost investment, business interruption, goodwill, or lost data, even if CA is expressly advised in advance of the possibility of such damages. CA confidential and proprietary. No unauthorized copying or distribution permitted.
FOR INFORMATION PURPOSES ONLY Terms of this presentation