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Slides from my Techmesh presentation at The Rose Bowl, Leed Metropolitan University on Thursday 8th March 2012. The theme was the often neglected need for emotion in marketing campaigns in order to make products, services and ideas succeed and spread.
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@lordlancaster @plandigitalukhttp://plandigital.wordpress.com
Emotional Technology+
How Ideas Spread
@lordlancaster
@lordlancaster @plandigitalukhttp://plandigital.wordpress.com
Everything startswith an idea
(the rest is just detail)
@lordlancaster @plandigitalukhttp://plandigital.wordpress.com
Each new product or service begins with:
• Imagination
• Creativity
• Excitement
• Enthusiasm
• Belief
@lordlancaster @plandigitalukhttp://plandigital.wordpress.com
Over time… too many meetings, discussions and amends suck the life out of what was once pure & inspiring!
@lordlancaster @plandigitalukhttp://plandigital.wordpress.com
At launch, you’re already feeling jaded, de-motivated & bored with the product - just when you need to be at your most enthusiastic!
@lordlancaster @plandigitalukhttp://plandigital.wordpress.com
The Answer?
• Speed to launch
• Less talk, more action
• Avoid decision by committee
• Stay close to the original vision
• Fall in love with the product
Vision & Speed
• Named after the domino effect (one powerful idea spreads down the line from person to person)
• Cutting out the middle man (in this case the publisher)
• Rapid time to market (‘Anything You Want’ = 12 weeks)
• Short, pacy books (Designed to be read in under 1hr)
• Domino Project Street Team. (Rewarding the sneezers)
Domino Project Street Team
@lordlancaster @plandigitalukhttp://plandigital.wordpress.com
Pillow Talk
http://www.youtube.com/watch?v=wrfJ9EOSFEU
@lordlancaster @plandigitalukhttp://plandigital.wordpress.com
Whether it’s B2C or B2B, people want:
• Inspiration
• Storytelling
• Solutions
• Beauty & emotion
@lordlancaster @plandigitalukhttp://plandigital.wordpress.com
Think like Don Draper
http://www.youtube.com/watch?v=suRDUFpsHus
NOEMAILDAY11.11.11
www.facebook.com/NoEmailDay@NoEmailDayHQ
@lordlancaster @plandigitalukhttp://plandigital.wordpress.com
Everything startswith an idea
(the rest is just detail)