Your Pipeline to Success in Europe

2©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

Deliver an exceptional customer experience that:

• Is theatrical

• Reflects one company

• Shows we understand “their world” and their language

Manage multiple internal divisions

Manage expectations of internal stakeholders and board members

Maintain the integrity of the design within time and budget constraints

Provide a worry-free execution:

• Efficient planning

• Anticipation of potential obstacles in all situations

• Proactive problem solving

• Wealth of smart resources

What We Need To Accomplish.

3©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

A smart, proactive and passionate fabricator who knows...

• Emerson...inside and out

• How to manage diverse teams and complex projects...with second-to-none

problem solving skills, uber efficiency and...well, grace

• What it takes to value engineer within a limited budget

• How to fabricate...any project...anywhere...anytime

What You Need to Succeed at The Global Users Exchange.

4©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

So, Why Star?

5©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

12 years of experience with Emerson has taught us a lot:

• Highly-specialized structural needs

• Unique habits and requirements

• Complex AV systems

• Diverse, to say the least, engineering specifications

• Marcom roles, responsibilities and requirements

• Customer needs, wants and desires

• The ultimate “go to” person within the Emerson system

Star Knows Emerson.

6©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

• Never refer to Emerson Process Management as EPM

• Never leave home without your helix

• If you can’t find your dongle, don’t worry we can probably find it for you

• Wireless transmitters are always “thumbs-up”

• DeltaV monitors work best with a 1680 x 1050 resolution

• Never put a space between “Delta” and “V”

• All piping must be 2” in diameter to best fit standard bracket system

• Pneumatic valves won’t open if you don’t have air

• A 1/2” valve take about 35 lbs PSI to stroke the actuator

• Wireless transmitters are DC wired

• Redundant wiring is anything but redundant

There’s more. Go ahead, test us.

Really, Who Else Can Say They Know All This?

7©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

Emerson speaks the language of technical brilliance

+

Star speaks the language of all things Emerson on the event floor

+

International partner speaks the language of local perfection

Partners In Translation.

= ulimate customer experience

8©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

JCPenney Analyst Event

Four short weeks to execute

100,000 feet of raw space floating on the

Hudson River

1600 attendees

Star Shines.

9©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

JCPenney Analyst Event [cont.]

13,000 square foot theater

16,000 square foot cocktail space

60 generators to supply heat and light

5 bathroom trailers

Star Shines.

10©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

JCPenney Analyst Event [cont.]

Thousands of board feet of materials

Thousands of gallons of white paint

Over 14,000 hours of union labor

Over 8,000 hours of Star labor

ROI - 20 percent gain in stock prices

Star Shines.

16©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

“The space is beyond phenomenal. Seeing it come together blows one’s

mind. Delivering something this amazing in such a short time is frankly

miraculous! It’s rare to work with a team that truly blows you away..”

Gregory Clark

[ Senior VP of Creative - JCP ]

Star Shines.

17©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

Star Shines.

Target National Sales Meeting

Massive, double-sided pre-rigged walls

6’, 8’ and 10’ diameter back lit bullseyes

Full exhibition of in-house brands

1800 seat theater

20©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

Star Shines.

“I love working with you guys,

you always take it to the next level.”

Target Corporation

[ Senior Marketing Specialist ]

21©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

Star Shines.

Valspar Intermodal Europe - 201110m x 9 m, 100% German Built • A Solution maximizing the exhibit footprint with bold messaging and unique integration of technology for strategic competitive product comparison

• Successfully positioned the brand as a global contender in their industry • Received praise from their direct competitor at the show on the exhibit design

23©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

Star Shines.

“The Valspar exhibit is our favorite at the show.”

Intermodal Association Director

24©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

February

Thumbs up to Star - Toast

Assemble pipeline team

Introduce Emerson to International partner

Engage Emerson business units

Conduct needs analysis

Conduct hotel site visit

Conduct project launch meeting to identify/reaffirm

• Key elements

• Design refinements

• Success criteria

• Budget constraints

• Detailed timeline

Provide value engineering solutions

Present final production estimates for approval

Let’s Get This Pipeline Started.

March/April

Execute fabrication

Create logistical agenda for installation and dismatle

May

Execute installation

Welcome guests

Drink

25©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

Professional Services

Fabrication and Graphic Production

Logistical Services

Preliminary Project Total

Notable Considerations:Please see the addendum for a detailed break out of each area

Estimated prices are preliminary based on limited knowledge andunconfirmed details regarding the design and business unit needs

Prices are based on the currency rate on February 16th, 2012 andwill fluctuate until June 30th, 2012.

Here’s The Bottom Line.

€ 45,197.38

€ 240,152.45

€ 206,801.46

€ 492,151.29

26©2012 STAR , INC. The des ign represented by th is drawing i s the property of Star. None of th is shal l be used without wr it ten permiss ion .

Amy FeinbergAccount Partner

Direct: 763.569.9017Cell: 612.408.1462afeinberg@starexhibits.com

Thumbs up.

STAR 6920 93rd Avenue North Minneapolis, Minnesota 55445 www.starexhibits.com

Client Name: Patrijsweg 140 | 2289 EZ | Rijswijk | NL T Contact: Rob Van der ZwanProject Name:Job Number: 21258Date: 1900

Quantity Price each Total

1 9,009.00€ 9,009.00€ 1 25,884.38€ 25,884.38€

2,576.00€ 2,576.00€ 37,469.38€

Quantity Price each Total

1 30,898.20€ 30,898.20€

1 18,400.00€ 18,400.00€

4 1,725.00€ 6,900.00€ 8 2,659.38€ 21,275.04€ 6 4,216.66€ 25,299.96€ 3 11,057.25€ 33,171.75€ 3 766.66€ 2,299.98€ 6 1,533.33€ 9,199.98€ 8 1,725.00€ 13,800.00€ 8 1,725.00€ 13,800.00€

30 46.00€ 1,380.00€

8 46.00€ 368.00€ 8 327.75€ 2,622.00€

1 4,126.20€ 4,126.20€

1 1,587.00€ 1,587.00€ 1 18,975.00€ 18,975.00€

2 10,474.20€ 20,948.40€

1 2,645.00€ 2,645.00€

1 962.55€ 962.55€

2 2,530.00€ 5,060.00€

233,719.06€

3D Lettering for Stage Left and Right

Estimate is for Budgetary Purposes Only Costs are based on Currency Rate on 2.16.12

31704136690

Main Floor FurnitureAll to produce items in traditional plywood and finish with a white laminate for multiple usageSee Detail Below

Unit 4Unit 5BalconyType 1Balcony Type 2Vinyl Copy for Units 1,2,3, and 51 meter wide

Vinyl Copy-Balcony Type 1

Balcony Signage on back wallTention Fabric, freestanding

Stage Scaffolding Sculpture33, 7mm Galvanized pipes, key clamps

Stage Back Drop18,8mm Fabric banner

Stage FlooringWhite raised floor to be placed over existing floor Stage Apron FrontFront of the stage that is perpendicular to the group level deck will be covered and finished in white paint

Stage Side ReturnsBuilt to the left and right of the stage and painted white

Emerson Process Management

Fabrication and Graphics

Professional Services

Acrylic Panels-Balcony Type 2

Global Users Exchange

Address:

Phone Number:Customer Code:

Project Management, R&D, Site Visit, Show attendance

Unit 3 Basic

Graphic Design

EntranceProduction of fabric tunnel to create tube environment. Structureto have support elements to receive plasma screens, reflective graphics and lighting

Unit 1Unit 2

Contact: Amy Feinberg: 763.569.9017

2.16.12

Main Floor Platform10cm tall, flooring to be finished in white laminate with white aluminum plinth surrounding the edge

Technical Drawings for Fabrications

Unit 3 Extended

6920 93rd Avenue North | Minneapolis, MN 55445Company: 763.561.4655 | Fax: 763.561.4655

www.starexhibits.com

Quantity Price each Total

21 102.35€ 2,149.35€

6 290.95€ 1,745.70€

4 293.25€ 1,173.00€

4 145.48€ 581.92€

6 82.09€ 492.54€ 8 36.36€ 290.88€

6,433.39€

Quantity Price each Total

1 7,728.00€ 7,728.00€ 7,728.00€

Quantity Price each Total

1 7,930.00€ 7,930.00€ 1 971.00€ 971.00€ 1 51,750.00€ 51,750.00€ 1 20,700.00€ 20,700.00€ 1 5,750.00€ 5,750.00€ 1 34,500.00€ 34,500.00€ 1 8,050.00€ 8,050.00€ 1 34,092.00€ 34,092.00€

1 2,607.00€ 2,607.00€ 1 3,761.00€ 3,761.00€ 1 36,690.46€ 36,690.46€

206,801.46€

Project Total: 492,151.29€

Quantity Price each Total

1 159.00€ 159.00€ 1 212.00€ 212.00€ 1 230.00€ 230.00€ 1 714.00€ 714.00€ 1 110.00€ 110.00€ 1 5.00€ 5.00€ 1 8,050.00€ 8,050.00€ 1 12,344.00€ 12,344.00€ 1 5,750.00€ 5,750.00€ 1 (11,500.00)€ (11,500.00)€

Furniture -Rental for Stage, Main Floor and Lounge

On Site Supervision (labor and expenses)(7) Members of Execution Team Installation-Dismantle

Bar Stools

Alpha Corner DeskHard plastic corner desks with internal lighting

Umbria Lounge Chairs

Umbria White Couch

Maui Chairs

Cost for Disposal of all materialsStorage for one year

50" PlasmasComputer/LaptopsWall Brackets

Alpha Desks Hard Plastic desk with internal lighting

Dismantle Labor, May 31st

Logistical Services

Property Management

Installation Labor, May 27th-28th

LightingBasic lighting for product presentationPar and pofil spot lights for stageprogramming for lights on stageTrussPar and pofil spots on trussProgramming of lighting for overall room Labor for installation, dismantle, travel expenses

CleaningDisposal of Consumables

18"/19" LCD Monitors

Shipping, Freight Management and temporary storage

Production Preparation

Variance in fabrication for build and burn

23"/25" LCD Monitors

Options

Equipment Rental

Electrical

Delivery and Labor

32" LCD Monitors

Rigging for second stage fabric banner Insurance Contribution