1© Copyright 2012 EMC Corporation. All rights reserved.

Implementing game mechanics to change how we collect, reward, and motivate social activity

EMC Levels Up

2© Copyright 2012 EMC Corporation. All rights reserved.

The ChallengeHow can EMC…

Recognize key social

champions

Reward various types of social

activity

Build an aspirational

system

Motivate increased

social activity

3© Copyright 2012 EMC Corporation. All rights reserved.

My Muse…

4© Copyright 2012 EMC Corporation. All rights reserved.

The Endgame

A single rank/level to represent any individual’s online interaction with EMC

•Points for every action

•Commendations: grouped achievements

•Challenges: directing activity

•Total score -> rank/level

Components:

5© Copyright 2012 EMC Corporation. All rights reserved.

Commendations

Commendations award levels of achievement within subgroups

EMC examples:

• Blogging• Tweeting• Commenting

6© Copyright 2012 EMC Corporation. All rights reserved.

Challenges: Rallying the Masses

Challenges• The key to directing

activity• Result in point

bonuses• Strong potential for

event-related social efforts

7© Copyright 2012 EMC Corporation. All rights reserved.

Rank/Level System

Characteristics needed:

• Exhaustive • Transparent• Aspirational• Increasingly difficult

System should be creative, clever, and universally applicable

http://www.bungie.net/stats/reach/default.aspxhttp://www.geezergamers.com/showthread.php?1072-Halo-Reach-Ranks

8© Copyright 2012 EMC Corporation. All rights reserved.