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Presented by Jason Hitch and Jim Falls at the 2011 InnoTech Oregon conference.
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presented by
Jim Hitch and Jason Falls Innotech Oregon 2011
Email Marketing & Social Media: Wonder Twin Powers, Activate!
People are running from this:
Image: Miguel Angel Aparicio on Shutterstock.com
They want this:
Image: Dr. Starbuck on Flickr
97% of the U.S. has an email address.
Social media just overtook email as the #1 online activity.
Email has the highest ROI of any channel! It's fallen by 25% over the last 4 years.
There are 133 million blogs! 1% of them have been updated in the last week.
Twitter adds 300,000 new users a day! Only 5% of Americans on Twitter follow even one brand.
Facebook has 500,000,000 users!
One of them is my crazy Uncle Craig.
EMAIL SOCIAL
Ubiquitous Influential
Rich and detailed Short and accessible
Segmentable Conversational
Database-driven Community-driven
Design & brand focused Quick to publish
Measurable Transparent
Two Heads Are Better Than One
Use social to drive your email subscribers?
Use email to drive your social engagement?
Retain customers.
Build a community.
Increase site traffic.
The beautiful blend.
2 Things���we all need to do better
Make your list people who want to be on it!
Create really compelling content!
7 things to do,���um,���
tomorrow
Check your replies.
Add social network links to your email.
Tweet a link to sign up for your emails.
Tweet or post your email newsletter content.
Add your email signup form to your blog.
Ask what you can do to make things better.
Jim Hitch [email protected] @jimhitch
thanks! Begin the brilliantly insightful Q&A now.
No calculus questions, please.
Jason Falls [email protected]���@jasonfalls
www.myemma.com���@emmaemail myemma.com/blog
