Elements for Using Each Application Successful

Social Media 201:The Nuts and Bolts of Social Media

Successful Elements

• Twitter– Multiple Accounts– Combination of Strategies

• Blogging– Self Hosting

• Facebook– Apps, Pages, Groups

Twitter: Follow Everyone

• Follow Game– Bigger list– Need Tweetdeck, etc.

• Can DM Everyone• Examples– @johnhaydon– @givezooks

Twitter: Only RSS

• Replaces RSS Reader Functionality

• Hands-off strategy– No action, minimal

maintenance– Use Twitterfeed

• Examples– @kanter

Twitter: Follow Interests

• Needs no additional applications

• More Reliable Followership

• Organic Growth thru conversation

• Examples– @infosmallchange– @jolkona

Twitter Applications

• Tweetdeck – Seesmic

• Co-Tweet• Twitterfeed • Lots of Other

Applications– Caution on Automated

Following

Blogging: Creating a Feed

• Subscriber Retention• Setting it up– Use your current RSS– Include an email option

• Allows you to see your email subscribers

• Track those using your feed

Blogging: Subscription Boxes

• Easy to see– Large, Top of the Page

• Include an email option– Feedburner.com– 1 click

• Visible on all pages

Blogging: Widgets & Plug-ins

• Customizable• Suggested Widgets– Set-up– Comments, Archives,

Categories

• Plug-ins– Set-up– Share This, Tweetmeme,

Stats (Google Analytics)

Blogging: Length and Duration

• 5 posts on homepage– Nobody likes scrolling– Advise against summary

posts

• 300 words or less– No less that 100

• One idea at a time

Facebook Pages

• Number of Fans to create critical mass

• Events, Photo’s tabs– Causes Application

• Send updates to your fans

• Don’t be afraid of status updates– Connect to Twitter?

Facebook Groups

• Predates Pages– Phasing out

• Auto send events to your list

• Privacy• Can’t Post Pictures

Causes & Other Applications

• Causes– Thank– Auto Promote

• America’s Giving Challenge

• Other Applications– Custom Programming– Lil’ Green Patch