Personal Environment Monitor (PEM) - 2013 Included  four  sensors  –    Radioac1vity,  Nitrates,  Humidity,  and  Electromagne1sm  

Reach 100,000+ measurements had taken in 76 countries.

Breath Alcohol Monitor (BAM) - 2014 Estimates B.A.C. from a breath sample. Video

Jordana Lapka uses the Jordana persona for design direction – a young woman growing up in the age of technology, desiring to be ever-present in her environment.

Acquisition by Airbnb (October 2015) “Ever since Lapka launched their first product…I have been impressed by their impressive design sensibilities – a combination of beauty, form, and story.” – Joe Gebbia, Airbnb Chief Product Officer

Hinting at the Future Jordana in 2037 looking back on technology and progress. Post

Outlook for Lapka + Airbnb

•  Founder of Lapka now Airbnb Art Director –  “What we’re capable of building together is beyond

explanation, so I’ll save that for later. The future is long.”

•  Expect to see laser-focus on experience –  “Both companies share an extreme passion for design, beauty

and meaningful, cinematic experiences.”

•  It’s not about devices –  “Whether it was the radiation sensor, the EMF sensor, or even

the breathalyzer, each product was imagined as a token, charm, or talisman, not a device.”

For Aspiring Technologists?

•  Just scratching the surface of “UX” •  Get the technology out of the way •  “Be a post-Apple company.”