Social Media sharing andVisitor Feedback in EdWeb

Duncan MacGruerUniversity Website Programme

February 2017

Social media sharingand visitor feedback

Social media sharing and visitor feedback

• Community engagement– https://www.wiki.ed.ac.uk/x/1hC1Ew

Social media sharing and visitor feedback

• Timescale– Still estimating and defining requirements

• Social media– Work starting next week– 3 development ‘iterations’– Finishing work early May– Deployment date tbc

EdWeb Development

• Iterative development– Short bursts of development

• Often funded in partnership

• Kano model technique to map out requirements– Helping us think about the

value of features– http://website-programme-bl

og.is.ed.ac.uk/kano-model-features-value/

Initial development – social media

• Optionally on for whole site– Set from Homepage level

• Core set of channels– Twitter– Facebook– LinkedIn– Email

• All content types• Bottom of page• Some simple analytics

What could be next?

• More channels– Including suggestions from our community

engagement (Chinese social media, academic)• Mechanisms added page by page• Improved location• Better analytics• http://www.edinburghneuroscience.ed.ac.uk/

Dot vote• Choice of locations for social media buttons on page• Being able to choose which pages have social media ( not

whole site)• More complete analytics - trackable URLS, dashboard info

with pages with high amounts of sharing, email alerts • Being able to choose social media channels on page• Being able to add extra social media channels • Be able to track social media campaigns • Be able to choose page features/content to share e.g.

quotes, images

Help us prioritise future development

• What are you trying to achieve with social media?• What are your minimum requirements to achieve

this?• What implementations of social media have

worked well for you?– Why did they work well?

• What’s missing from our ‘MVP’?• Have you fed back on the Wiki?

Thank you

Questions?website.programme@ed.ac.uk