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14-15 Mart 2012 tarihlerinde Barcelona'da düzenlenen The E-World conferansında ETİD Yönetim Kurulu Üyesi Aslı Gökdere Türkiye'deki e-ticaret pazarı hakkındaki sunumu
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E-commerce Market of Turkey
Presented by Aslı GökdereBoard Member of ETID
Founder & CEO of Evmanya.com
23.4M 6THLargest internet
population in europeUnique Number of
internet users(+15)
Population of Turkey74M
%44Internet
penetration
%22Percentage of
mobile internet users
$12,5BOnline Payments
$4BE-Commerce
%57Revenue increase
in 2011
%75Estimated growth
rate in 2012
7M $100Average order valueNumber of online
Shoppers
Global E-Commerce Statistics
Electronics & Appliances
Shoes
Computer Hardware
Women clothing
Books
Tickets & Hotel Rez.
Cosmetics
Music
Men Clothing
Video Games & Software
Home Products
Furniture
Accessories & Jewelery
Flowers
Toys
0 0 0 0 0
3,8%
4,1%
3,7%
1,9%
8,7%
7%
10%
4,3%
10,2%
24,5%
14,1%
10,6%
17,4%
9,2%
19%
3,3%
2,4%
6,5%
7,1%
8,2%
8,2%
8,4%
8,5%
8%
10%
10,7%
11,4%
12,2%
13,3%
17,6%
Searching Buying
Top Searched & Selling Categories in Turkey
31.5M 6THLargest Facebook
populationNumber of
Facebook users
%40 Penetrationof Turkish Population
%92 Penetrationof Online Turkish Population
Philippines 93.5%
Chile 90.9%
Argentina 89.9%
Colombia 89.5%
Peru 89.3%
Israel 88.6%
Malaysia 88.2%
Venezuela 86.9%
Indonesia 86.7%
86 88 90 92 94
Top 10 Global markets by Facebook.com %Reach
Turkey 92.5%
5
1 Mobile2 Online Gaming
3 Vertical E-commerce4 Social Shopping
5 Alternative Payment Systems
TOPTurkish Web Trends
Association of Turkish Internet Retailers
32Number ofmembers
2007Founded at
Coverage of%90 Turkish E-commerce
Revenue
THANK YOU!Presented by Aslı Gökdere
www.linkedin.com/in/asligokdere
www.twitter.com/asligokdere
Board Member of ETIDFounder & CEO of Evmanya.com