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Our brand story.

Echogen: Our Brand Story

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Page 1: Echogen: Our Brand Story

Our brand story.

Page 2: Echogen: Our Brand Story

We strive to be industry leaders in everything we do.

Page 3: Echogen: Our Brand Story
Page 4: Echogen: Our Brand Story

We are building a technology that is and will be one of the most effective in the industry.

Page 5: Echogen: Our Brand Story

Our core statements

Purpose Advancing energy for a cleaner future

Vision To become the power producing engine of choice

Mission By providing the industry’s most efficient, cost-effective and reliable clean energy

option, we will help our partners and customers increase the return on their energy investment.

Page 6: Echogen: Our Brand Story

We are respected for the hard-working people that make up our company.

Page 7: Echogen: Our Brand Story

Our valuesTeamwork

We are a team. We play as a team, and we travel as a pack.

 

AccountabilityWe are responsible, respectful, and timely. We are accountable for ourselves and to one

another.

 

Entrepreneurialism We are curious, and relentlessly challenging ourselves and the status quo. We are

innovative. We are creative.

 

CommunicationWe are open, honest, frank and direct. Everyone has a voice.

 

ProfessionalismWe do all of this with a high degree of professionalism.

Page 8: Echogen: Our Brand Story

We are forward thinking and continually improving.

Page 9: Echogen: Our Brand Story

Our Positioning Statement

Echogen is a leading producer of scalable heat-to-power systems. Our process captures heat energy- which would normally be lost- and converts it into higher-value, usable power.

Our engineers have leveraged proven technologies to yield significant improvements in performance, sustainability, energy efficiency and ultimately cost savings over existing solutions. We serve major industrial companies that: -generate significant levels of heat as byproduct of their processes; -have increasing savings and efficiency goals; -seek to impact their triple bottom line to drive shareholder value.

Echogen’s supercritical CO2 engine is the most cost-effective solution to monetize their otherwise wasted heat.

In essence, Echogen delivers practical, sustainable and cost efficient returns on energy invested.

Page 10: Echogen: Our Brand Story

We are working together to solve problems with long-term solutions.

Page 11: Echogen: Our Brand Story

Tagline

The bottom line in efficient energy.

Our tagline is a straightforward statement about our primary value proposition: contributing to our customers’ financial goals.

The “bottom line” is a literal reference to our customers’ financials, referring to our ability to help reduce energy costs over time. This line also hints at the potential of our technology to become an essential part of our customers’ businesses – a different kind of “bottom line.”

“Efficient energy” is exactly what Echogen accomplishes: we produce energy at a more efficient, and hence cost-effective rate than the other heat to power solutions on the market.

Page 12: Echogen: Our Brand Story

We value ingenuity and critical thinking and are driven by a passion for innovation.

Page 13: Echogen: Our Brand Story

Brand Attributes

Driven. determined, motivated, striving, ambitious

Visionary. imaginative, futuristic, thinker, leader

Intelligent. sharp, bright, gifted, clever

Personable. grounded, genuine, amiable, relational

How we are perceived

Page 14: Echogen: Our Brand Story

We continually strive to provide our customers with the best solution

and service available.

Page 15: Echogen: Our Brand Story

we are

The engineers of efficient energy.