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http://www.magiclogix.com/ Hassan Bawab, the CEO of Magic Logix, recently spoke at Dallas Drupal Days. His talk covers Drupal CMS with Marketing Automation Tools. It summarizes the key benefits of marketing automation tools and what they can do for your website. It additionally covers how marketers can utilize this for maximizing sales leads, how companies can measure the impact and more. The workflow is also shown, as is integration with Marketo and Eloqua. Utilizing your Drupal CMS with marketing automation tools can result in higher rates of reporting, can combine customer interactions, provides real time & intuitive personalization, improves demand generation, provides instant intelligence on leads and increases efficiency.
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Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Drupal CMS with Marketing Automation
Tools
Hassan Bawab
CEO & Founder @ Magic Logix
www.magiclogix.com
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Introduction
Marketing Automation has a focus on moving
leads from the top of the marketing funnel through
to becoming sales-ready leads at the bottom of the
funnel. Prospects are scored, based on their
activities, and then presented drip campaign
messaging via email and social channels, thus
nurturing them from first interest through to sale.
Commonly used in business-to-business (B2B),
business-to-government (B2G), or longer sales cycle
business-to-consumer (B2C) sales cycles.
T E S T I M O N I A L:
“Magic Logix built this large and complex
website for us in timescales most agencies
would have considered impossible, said
Ketan. The website was a critical part of our
launch and they delivered a top notch
service with a dedication and passion for
perfection. We would not have been
successful without them!.”
- Ketan Karia, CMO, Actian Corporation
www.actian.com
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Key Benefits+ Marketers nurture, score and deliver greater numbers of qualified sales leads
+ Sales reps see online behaviors to identify the hottest leads and opportunities
+ Companies measure and predict the impact each program will have on revenue
+ Marketers deliver more successful campaigns, higher conversion rates and better qualified leads
+ Marketing and sales work together in entirely new ways to achieve unprecedented performance
+ Analyzing your social media activities by connecting them to your revenue stream
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Drupal Integration
Drupal works very easily and
effectively with Marketing Automation
Tools such as:
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Workflow
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Drupal Website
Marketing Automatio
n ToolPPC
Analytics
CRM
Integration with Marketo
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
http://drupal.org/project/marketo_munchkin
Marketo Munchkin is a very simple module to output the Marketo Munchkin tracking code obtained from marketo.com. Marketo Munchkin can also use the Marketo Munchkin API to allow Lead data submission from your site's forms to your account at http://www.marketo.com/.
Version 2 defines an API for Drupal developers to use for submitting Lead data from their site's forms using the Marketo Munchkin API. There are several hooks developers can use to modify Lead data prior to submission:•Create a list of data to be associated with every Lead submission.•Create a list of data to be associated with Leads using a specific form.•Alter the list of data being associated with Leads using a specific form.
Integration with Eloqua
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
http://drupal.org/project/eloqua
This module integrates webforms with eloqua, an automated marketing and demand generation software built to improve the quality and quantity of customers' sales leads and streamline their sales processes.
This module allows you to build webforms that directly parallel forms in eloqua, and can thereby be posted into eloqua. The eloqua module depends on the webform module (at present) and requires a working eloqua account.
Built-in Module to Replace 3rd Parties
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
http://drupal.org/project/marketing
The module serves as a locally hosted replacement for 3rd party services like Genius, Marketo or Eloqua, allowing you to track individual user paths through your site and assign rules for marketing automation in the form of drip campaigns triggered from user interaction.What this module does:1.Creates a unique cookie for individual users2.Tracks all page visits, file downloads, and form submissions on your site.3.Assigns points(configurable amount) to pages, forms and files.4.Shows prospect interactions in admin view5.Creates useful reports6.Allows use of 3rd party email sending or built in
Conclusion
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
• Higher Rates of Reporting
• Combining Customer Interactions
• Real-time & Intuitive Personalization
• Improving Demand Generation
• Instant Intelligence on Leads
• Increasing Efficiency
