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http://bit.ly/1clmLDG, Customer Community is an Organic SEO Machine: Customer communities are natural engines for the natural, organic customer conversations that search engines love. An online community has the potential to generate millions of pages under your domain that contain content relevant to your brand using the language consumers are using to talk about your products and services. That, by the way, is the same language customers and prospects use when searching for solutions (as opposed to the one your internal team uses to talk about them). These community pages are natural and effective entry points to your website—especially when structured to optimize for search. In fact 15% of desktop community page visits and 30% of mobile community page visits originate from search. We'll talk about how we've seen online communities play a key role in SEO and offer a cost-effective alternative to paid keywords.
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Allowing Customers to Enter Community Conversations
Anywhere
Steven PalDirector of Consumer Products
Peppe RagusaLaunch Director
@steven_pal @pepperagusa@getsatisfaction #GetSuccess
@getsatisfaction 2 #GetSuccess @steven_pal @pepperagusa
Optimize for Search Engines
15%30%
of desktop community visits are from search engines …
… and mobile visits are double that with
SEO is critical!
@getsatisfaction 3 #GetSuccess @steven_pal @pepperagusa
Example: Koodo
Succinct Title w/ Keywords Domain Alias
@getsatisfaction 4 #GetSuccess @steven_pal @pepperagusa
Example: Koodo (cont’d)
Link to community from website homepage
@getsatisfaction 5 #GetSuccess @steven_pal @pepperagusa
Example: Koodo (cont’d)
Submit community sitemap using
webmaster tools
@getsatisfaction 6 #GetSuccess @steven_pal @pepperagusa
Example: Koodo (cont’d)
@getsatisfaction 7 #GetSuccess @steven_pal @pepperagusa
Example: Country Music Association
Succinct Title w/ Keywords
@getsatisfaction 8 #GetSuccess @steven_pal @pepperagusa
Example: CMA (cont’d)
Variation of keywords on
page
@getsatisfaction 9 #GetSuccess @steven_pal @pepperagusa
Example: CMA (cont’d)
“CMA” and “Country Music Association”
“Fest” and “Festival”
@getsatisfaction 10 #GetSuccess @steven_pal @pepperagusa
1. Edit conversation titles to be succinct with keywords
2. Setup a domain alias to pass on link juice from your site
3. Link to community from your website
4. Submit community sitemap using webmaster tools
5. Add keyword variations to conversations
Optimize for Search Engines
