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Taylor Cohn
New Media
Marketing
Strategy
- Domino’s delivered 400 million pizzas last year (that’s a pizza for every man, woman and child in the United States)
- Over 9,000 stores in 60 different countries
A Multinational Brand:
Multinational Brand
Community Pizza Place
Try a slice of new ideas:
Become #1 pizza on college campuses!
Become #1 pizza on college campuses!
TARGETTarget:
- Localize Social Media Efforts
Plan of action:
-“Spartan Friendly” Deals
Plan of action:
- Create Google AdWords Campaign
Keywords:
•East Lansing Domino’s Pizza
•MSU Pizza
•East Lansing Pizza Delivery
•Michigan State Pizza
•Late night pizza
Plan of action:
•Social Media: $0
•Google AdWords/day $33.96-
$41.51
Projected budget:
1. Establish local social media presence
2. Create Google Adwords campaign3. Increase all efforts during
back-to-school months
Timeline:
Metrics of success:
•Post to social media daily
•Monitor ‘likes’ and followers
•Use Google AdWords tools of measure