Domain Day Prague Kamila Sedo

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mbH

2009

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2005

Sedo

Domain Day Prague 2009

Developments in the Secondary

Domain Name Market

Kamila Sękiewicz – Sedo Europe

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2009

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2005

Sedo

Founded in 2001

Cologne Germany, Boston USA, London UK

180+ employees

World's leading global domain marketplace

Buy and sell over 14 million domains

– Marketplace, Brokerage and Auctions

Domain Monetization – Domain Parking

– 5 million domains parked

– SedoPro premium monetization

800,000 + members

MeetDomainers 2009 Kamila Sekiewicz 10/04/09

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Introduction

European domain market trends

What is the secondary market

Sedo‘s involvement in the European secondary market

Sedo Statistics

– World, Europe, Eestern Eurpe

Market place and auctions

Future

MeetDomainers 2009 Kamila Sekiewicz 10.04.2009

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Domaining Events


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Parking Companies


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Internet Penetration in Europe

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

Icela

nd

Norw

ay

Neth

erl

ands

Sw

eden

Denm

ark

Sw

itzerl

and

United K

ingdom

Spain

Austr

ia

Belg

ium

Germ

any

Fra

nce

Esto

nia

Slo

venia

Latv

ia

Lithuania

Slo

vakia

Hungary

Pola

nd

Czech R

epublic

Italy

Gre

ece

Cro

atia

Macedonia

Port

ugal

Turk

ey

Rom

ania

Bulg

ari

a

Serb

ia

Bela

rus

Russia

Kosovo

Ukra

ine

90.00%

52.00%

48.80%

14.60%

% internet penetration

Iceland

Norway

Netherlands

Sweden

Denmark

Switzerland

United Kingdom

Spain

Austria

Belgium

Germany

France

Estonia

Slovenia

Latvia


Source: internetworldstats.com

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Online Advertising in Europe as % of total advertising


0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%

Online advertising spend as a % of total advertising spend per market

Source: IAB Europe AdEx 2007/PwC & WARC

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Online Ad Spending Trends

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

140.00%

160.00%

180.00%

200.00%

North America Western

Europe

Central &

Eastern Europe

Asia Pacific Latin America World

64.86%

94.33%

194.03%

71.69%

29.68%

74.55%

Online Ad Spending Growth Rate 2006 -2009

Source: Zenith Optimdeia


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Czech domain market at a glance

540000 .cz domains registered

.cz registrations increase dramatically since 2007

Drop in price of .cz domain registrations


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So what is the Secondary Market?

Registered domains

Domain trade

Domain parking

14 million domains for sale at Sedo

5 million domains parked

37000 domain transactions last year

€18 million in transaction value in 2005





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Sedo‘s involvement in individual markets

Partnerships with regional registrars and registries

– Connecting primary and secondary markets

Many countries managed by native speakers

– 23 languages

Forum involvement

Localized SedoPro Events

– Korea, Holland, Germany, Poland, UK, etc

Regional auctions:

– .me .nl .co.uk .de .at .es .nu


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2009

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Top sales .com and ccTLD sales


Top 2009 sales USD broker Top Sedo 2009 Price Currency

Toys.com 5100000 Auction Confidential 1600000 USD

Fly.com 1760000 Sedo Confidential 500000 USD

Auction.com 1700000 Pvt Sale body.com 400000 USD

Top.com 464750 Sedo forums.com 399990 USD

Body.com 400000 Pvt Sale top.com 357500 EURSource : DN Journal

Top .pl sales Price Currency Top .cz sales (08/09)

Price Currency

ss.pl 25000 EUR Confidential 14000 EUR

e-friends.pl 25000 EUR automobile.cz 5560 EUR

work.pl 25000 EUR Confidential 3000 EUR

deser.pl 22000 EUR burgit.cz 2655 USD

minigry.pl 18000 EUR tacky.cz 2000 EUR

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Comparison of various TLD Performance 08-09


TLD # of Sales 2007

# of Sales 2008

change % change Average Price 2007 (€)

Average Price 2008 (€)

change % change

all 28000 37000 9000 32% 2100 1620 -480 -23%

.com 12862 17735 4873 38% 2851 1946 -905 -32%

.de 5162 6190 1028 20% 1076 1241 165 15%

.eu 1657 1307 -350 -21% 1059 1006 -53 -5%

.pl 50 86 36 72% 3780 2856 -924 -24%

.it 26 65 39 150% 1711 2490 779 46%

.fr 157 292 135 86% 2036 2833 797 39%

.cz 6 11 5 83% 1107 2061 954 86%

.ru 13 21 8 62% 5010 8899 3889 78%

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2009

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2005

Future

Continued focus on geo markets

Increased communication with registrars to improve the

speed of transfer and market knowledge

Combination of parking and selling

Continued role as a „bridge“ between the primary and

secondary markets


© S

edo G

mbH

2009

© S

edo G

mbH

2005

Děkuji

Kamila Sekiewicz

Parking International

Sedo GmbH

Im Mediapark 6b

50670 Cologne

Germany

[email protected]

+49 221 340 30 239


mailto:[email protected]



Technology

Domain Day Prague Kamila Sedo