explained

November 2013

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what problem do we solve?

• enabling people of all abilities to play games for longer

• How– tools which developers can use to engage players

– dojit-notify– dojit-improve

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Push Notification Stats

• can increase in daily app opens by 540%• can increase social sharing by 30%• can get 60% click-through rates• after 3-6 months retention rates double • more that three time the open rates after

three months

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A context aware notification service which creates messages to players based on a set of developer defined rules

A context aware notification service which creates messages to players based on a set of developer defined rules

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we only send one push notification per day per app

during day light hoursin their language

multiple messagesabout how they are using the app

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Key Benefits

•Custom-made notifications to ensure player retentionPersonalised messages to add user incentive, driving monetization and revenueDesigned to follow the ‘recipe’ chosen by youOut-of-game notifications can entice players back into the game and increase daily app openings.•In-game notifications can help ensure push notification are switched onNotifications that correlate with player’s in-game progression to boost enjoyment and engagement.

Key features

•User-specific in and out-of-game push notificationsAn adaptable and flexible rules-driven engineChoose between either manual or automatic notifications.Easy online setup and managementAn intelligent data collection systemThe power to create a notification in secondsA simple plug-in process

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From where to what?

Game Plugin Notification Service

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recipes• Location

– Country / City

• Language

– English, French, German, Spanish, Italian, Russian, Portuguese (Brazil), Simplified Chinese, Tradition Chinese, Korean, Japanese, Polish,

• Time

– Since last played, to complete, re-action, time played,

• App Version

– Up version, Crash,

• In App Usage

– Levels, Sub Levels

– Developer Defined

– Usage, Player sessions per month

• Phone Version

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Technical Strength

• Solution is currently scalable to – over 5 million push notifications per day– over 10 million players / app users– 99.999% hosting based on third level domain

names for high value clients– multiple games and tokens per handset– multiple push solutions

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Developer Access and Marketing Admin

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Notify Roadmap

• Game Engine Plugins– Unity3d, Trigger, PhoneGap– Marmalade, Contruct2, ImpactJS, Tuberlenz

• Push Streams– Email, HTTP, Windows, Amazon,

• Increased number of triggers and conditions– e.g. By Date

• Graphical Analytics• Results presentation