Doing Business in the Cloud

Bringing Business to the Cloud

CST37: Doing Business in the Cloud February 15, 2012


16/02/2012 Strictly Con!dential © 2012 Cloudsoft Corporation Page: 2

Cloudsoft enables enterprises to develop, deploy and manage business critical distributed applications in the cloud.

Cloudsoft’s software ensures that these applications are elastic, self-optimizing,

and can span multiple clouds.

Demo


http://www.cloudsoftcorp.com/products/view-demo/

The Fundamental Challenge for PaaS

•  How can developers create business applications without wasting time on implementation details?

•  How can operations maintain SLAs and ensure governance and compliance while optimizing for cost and performance?

•  How can the business avoid lock-in and exploit cloud to its fullest extent?


Application Platform Toolkit (APT)

•  monterey [ application mobility ] dramatically simpli!es the design and development of distributed elastic applications in conjunction with other middleware components

•  brooklyn [ runtime agility ] automates the deployment and management of applications in line with your business policies

•  jclouds [ cloud portability ] eliminates lock-in and enables your business to implement a multi-cloud strategy


Putting It All Together

DEVELOPMENT


Application Code

Elastic applications running optimally in a

multi-cloud environment Business Policies

app fabric

PaaS

Cloudsoft enabled Application Platform

Use Case 1: Real-Time Risk Analysis

•  High-volume exchange needs to manage credit risk in real-time

•  Value at risk monitored across markets for each trader problems of scale and complexity

Cloudsoft Solution:

•  brooklyn dynamically creates appropriate analysis work"ows to identify & focus on emerging problems

•  brooklyn automatically scales out/back the application as needed, determines optimal location(s) for processing and manages location changes via Monterey

•  monterey enables processing to move around while still running

•  jclouds is embedded to ensure future-proo!ng


Use Case 2: PaaSifying an existing application

•  Global investment bank has developed a rapid application development and real-time data infrastructure for risk

•  Deployed across 20 lines of business

•  Scale and complexity of deployment now demands the incorporation of automated management and real-time elasticity

Cloudsoft Solution:

•  brooklyn provides intelligent control plane for existing platform (with little or no modi!cation to the platform)

•  Policy-based management automatically scales the platform as required, and in the right location leveraging jclouds


Use Case 3: Cloud Portability

•  Leading sports betting platform moving to the cloud as SaaS new business model for betting retailers

•  Multiple jurisdictions requires multiple providers and strict controls

•  Cost model requires automatic management & auto-optimisation

Cloudsoft Solution:

•  jclouds enables the platform to run unchanged across providers

•  brooklyn enforces jurisdictional constraints

•  brooklyn automates the deployment, management and scaling of each retailer’s platform while it is running


Use Case 4: Global Data Compliance

•  Global investment bank implementing reference data platform

•  Applications must only consume ref data from approved sources, and ref data must update applications within SLA

•  Only reliable proof is in network records collected globally problems of scale, distribution, deriving business context

Cloudsoft Solution:

•  monterey hosts analysis logic that creates multi-layered model which identi!es how ref data "ows around the bank.

•  monterey enables processing to move to the data and minimise WAN costs

•  brooklyn enforces jurisdictional constraints and manages scaling


Using Cloud Without Losing Control™



Thank you

Technology

Doing Business in the Cloud