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13 March 2015 WEAR15-P-006 v1.0 Commercially Confidential Does one size fit all? Ruth Thomson, Martin Brock Wearable Tech Expo London 11 th March 2015 Presented in the Performance Sports Track at the Wearable Tech Expo 2015 http://www.wearabletechnologyshow.net/spo rt-fitness-track

Does one size fit all?' - presentation on Wearable Technology

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13 March 2015 WEAR15-P-006 v1.0

Commercially Confidential

Does one size fit all?

Ruth Thomson, Martin Brock

Wearable Tech Expo – London – 11th March 2015

Presented in the Performance Sports Track

at the Wearable Tech Expo 2015

http://www.wearabletechnologyshow.net/spo

rt-fitness-track

13 March 2015 WEAR15-P-006 v1.0 2 Commercially Confidential

Introduction

Technology options

Stakeholder requirements

Designing a successful solution

Example: XelfleX

Does one size fit all?

13 March 2015 WEAR15-P-006 v1.0 3 Commercially Confidential

Who we are

Over 450 engineers, designers, scientists, and consultants.

Delivering innovative product development for our clients across many market

sectors including medical, sports & fitness, enterprise, and personal care.

We work with our clients at all stages from concept generation, through prototyping

to transfer to manufacture & implementation of systems.

Further details at http://www.cambridgeconsultants.com/

13 March 2015 WEAR15-P-006 v1.0 4 Commercially Confidential

Sports performance and technique monitoring…

THEN… NOW…

13 March 2015 WEAR15-P-006 v1.0 5 Commercially Confidential

What has brought about this change

in sports performance & technique

monitoring?

2 of the key factors are…

13 March 2015 WEAR15-P-006 v1.0 6 Commercially Confidential

Technology availability

Components are now available at a cost, size and performance

that makes new products/systems possible…

…new options are emerging all the time.

13 March 2015 WEAR15-P-006 v1.0 7 Commercially Confidential

Uptake of smartphones reduces the cost of entry for new products/systems…

The uptake of smartphones means that most

consumers already have part of the system

in their pocket

Wearable tech systems can effectively ‘piggy

back’ on this existing infrastructure

– Cost benefits

– Data capture is effectively omnipresent

13 March 2015 WEAR15-P-006 v1.0 8 Commercially Confidential

Let’s consider the

technology building

blocks required to deliver

these systems

13 March 2015 WEAR15-P-006 v1.0 9 Commercially Confidential

Technology – what are the options?

Wearable device(s)

Wearable

It’s important to remember that there is much more to this than just the wearable

device; you need to consider the whole system

13 March 2015 WEAR15-P-006 v1.0 10 Commercially Confidential

Wearable device(s)

Wearable

Technology – what are the options?

sensors

UI

processing

comms

processing

processing

UI

service provisioning

service provisioning

sensors

UI

processing

comms

13 March 2015 WEAR15-P-006 v1.0 11 Commercially Confidential

Wearable device(s)

Wearable

Technology – what are the options?

accelerometer

gyroscope

ECG

optical (PPG)

GPS

EEG

altimeter

pressure

GSR

lactate

camera

GPS

accelerometer

camera

algorithms

processor

power

security antenna

Bluetooth classic

BLE WiFi

GSM

NFC 4G

WiFi

algorithms

processor

power

security

LEDs

haptics display

auditory

display

haptics

auditory

magnetometer

…clearly there are lots of different options and many new ones emerging all the time…

13 March 2015 WEAR15-P-006 v1.0 12 Commercially Confidential

…if you included all these technology components in a single solution you might end

up looking like this…

13 March 2015 WEAR15-P-006 v1.0 13 Commercially Confidential

Does one size fit all?!

Clearly…NO!

…or worse…like this!…

13 March 2015 WEAR15-P-006 v1.0 14 Commercially Confidential

Does one size fit all?

Introduction

Technology options

Stakeholder requirements

Designing a successful solution

Example: XelfleX

13 March 2015 WEAR15-P-006 v1.0 15 Commercially Confidential

Clearly one size doesn’t fit all,

and to develop a successful

solution it’s important to consider

the requirements of the

stakeholders who will use and

interact with your product/system

13 March 2015 WEAR15-P-006 v1.0 16 Commercially Confidential

Angle of movement

What are the requirements? What is actually needed?

Technique

Heart rate

Waterproof

Weight

Think about the different requirements for different sports, and what

the athletes want to know…

13 March 2015 WEAR15-P-006 v1.0 17 Commercially Confidential

What are the requirements? What is actually needed?

Accuracy

Cost

Ease of use

Set up time

Data security

Think about the different requirements for athletes at different levels

in sport…from mass market consumers to elite athletes…

13 March 2015 WEAR15-P-006 v1.0 18 Commercially Confidential

What are the requirements? What is actually needed?

coach

sports

scientist media

fans

Think about the different requirements for the different stakeholders

involved in a single sport.…it’s not just all about the athlete, you

also need to consider…

13 March 2015 WEAR15-P-006 v1.0 19 Commercially Confidential

What are the requirements? What is actually needed?

coach

sports

scientist media

fans

…also think about the importance of the context of WHEN & HOW the information

will be consumed e.g. what the coach wants to know on the side of the pitch

during a game is different to the information he wants when reviewing the team

performance post-match, or when catching up 1:1 with a player to review

performance over an extended time

13 March 2015 WEAR15-P-006 v1.0 20 Commercially Confidential

Does one size fit all?

Introduction

Technology options

Stakeholder requirements

Designing a successful solution

Example: XelfleX

13 March 2015 WEAR15-P-006 v1.0 21 Commercially Confidential

We’ve already talked about the

importance of understanding the

requirements of the stakeholders

When designing a successful

solution it is also important to

consider…

13 March 2015 WEAR15-P-006 v1.0 22 Commercially Confidential

What’s your minimum viable product?

I’m not saying you shouldn’t be ambitious, but you should think through what

would be the MVP that would be successful for you. This will allow you to

focus on delivering rather than being distracted by ‘nice to have’ features

which could increase the scope and delay your development.

Designing a successful solution

13 March 2015 WEAR15-P-006 v1.0 23 Commercially Confidential

….also, remember that this is a SYSTEM!

You need to consider the system

architecture right from the beginning…

13 March 2015 WEAR15-P-006 v1.0 24 Commercially Confidential

Changes to one element of the system often affect others.

Understanding this and managing the system architecture are critical.

Designing a successful solution: it’s a system

13 March 2015 WEAR15-P-006 v1.0 25 Commercially Confidential

Designing a successful solution: it’s a system

Demanding applications can result in conflicting design requirements.

13 March 2015 WEAR15-P-006 v1.0 26 Commercially Confidential

Does one size fit all?

Introduction

Technology options

Stakeholder requirements

Designing a successful solution

Example: XelfleX

I will use an example of an emerging

wearable technology (Xelflex) to illustrate the

point that one size does not fit all…

13 March 2015 WEAR15-P-006 v1.0 27 Commercially Confidential

XelfleX – making garments inherently smart

A novel type of ‘smart’ textile that

makes garments inherently smart.

As a plastic optical fibre based

technology it’s cheap, comfortable,

robust, safe and washable.

13 March 2015 WEAR15-P-006 v1.0 28 Commercially Confidential

The basic principle behind XelfleX is very simple. Optical fibres scatter back a

very well defined amount of light continuously along their lengths

XelfleX

Distance along fibre

Reflected

power

13 March 2015 WEAR15-P-006 v1.0 29 Commercially Confidential

Bending the fibre tightly results in increased scattering and reflection and so

also less scattering beyond the bend

XelfleX

Distance along fibre

Reflected

power

13 March 2015 WEAR15-P-006 v1.0 30 Commercially Confidential

By integrating the fibre into a close-fitting garment, motion of a joint

can change the amount of bending at a defined point in the fibre

Xelflex

13 March 2015 WEAR15-P-006 v1.0 31 Commercially Confidential

INS sensors XelfleX

What is it

measuring?

Absolute limb

orientation / motion

Relative joint

motion

Accuracy? Degree ~10 degree

Importance of fit? High High

Scalable? No Yes

Cost for 1 sensor? Low Medium

Cost for multiple

sensors?

High medium

Integration in

textile?

No Yes

Time to market Ready > 1year of

development

13 March 2015 WEAR15-P-006 v1.0 32 Commercially Confidential

Does one size fit all?

Introduction

Technology options

Stakeholder requirements

Designing a successful solution

Example: XelfleX

Thank you!

13 March 2015 WEAR15-P-006 v1.0 33 Commercially Confidential

More about the presenters…

Ruth Thomson leads the Consumer business at Cambridge

Consultants. She has more than 12 years’ experience of

working with consumer brands, using technology to deliver

innovative consumer experiences across a range of

products and services. In the wearables space she is

working across sports and fitness technology, wellness and

personal care applications bringing Cambridge Consultants'

significant skills and experience in the development of novel

connected systems to these opportunities for innovation.

More info at https://www.linkedin.com/in/ruththomson

Contact Ruth at [email protected]

13 March 2015 WEAR15-P-006 v1.0 34 Commercially Confidential

More about the presenters…

Martin Brock is the Head of Technology in one of the 3

divisions at Cambridge Consultants. He is the technical

lead on multiple complex sensor developments, and he is

the inventor of the Xelflex technology. Martin is an optical

physicist by background.

More info at https://www.linkedin.com/in/martinbrock

13 March 2015 WEAR15-P-006 v1.0

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