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Noam Kostucki ow to use 21 st Century Tec Part 1: communicate with your staff

Does 21st Century Technology change any rules for fundraising?

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With 20,000,000 Facebook users in the UK and 54% of social networking site users over 35, most of your donors are somewhere online. Social networking users will visit your website nine times more often. Is all your knowledge and experience obsolete? Learn about the benefits of tapping into the internet market and what works for technology based fundraising. The training was delivered as part of the fundraising fair at the Directory of Social Change.

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Page 1: Does 21st Century Technology change any rules for fundraising?

Noam Kostucki

How to use 21st Century Tech?

Part 1: communicate with your staff

Page 2: Does 21st Century Technology change any rules for fundraising?
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General: business, music, blogging, videos 130,000,000

Friends and family 500,000,000

Live updates: general 160,000,000

Sharing videos: 6,300,000,000 videos3rd most visited website in world

Free calls, video calls and audio conferences 11,000,000

Professional social network 80,000,000

Sharing photos: 4,000,000,000 pictures 32,000,000

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Social Media in Numbers...•2nd best reason to buy = Online posts (Small World Labs)

•23,449,100 = Facebook users in the UK (Digital Buzz)

•82% = internet time spent on Social Media (Nielsen Wire)

•54% = Social Media users over 35 (Universal Maccan)

Social Media Users vs 20th Century Laggers...

✓visit your website = 9x more often (Small Lab World)

✓visit your website = 6.5 min versus 38 sec (Small Lab World)

✓spend = 54% more (Ebay)

✓loyalty = 50% longer (AT&T)

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Are you also confused?

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• Wikipedia: 181 SNS• Mashable: 350+ SNS• Ning: 2,000,000 SNS

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2,000,000

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Do you recognize this painting?

The Family of Sir William Young talking about you on Facebook.

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You don’t believe me?

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Charlie Simpson

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$487,500 for Haitian charities

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1 tweet raised £7,000

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Noam Kostuckiwww.bit.ly/noamkos

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