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Disrupt the static nature of BI with Predictive Anomaly Detection

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Page 1: Disrupt the static nature of BI with Predictive Anomaly Detection
Page 2: Disrupt the static nature of BI with Predictive Anomaly Detection

Disrupt the static nature of BI with Predictive Anomaly Detection

by Uri Maoz Head of Product and US Business, Anodot

Page 3: Disrupt the static nature of BI with Predictive Anomaly Detection

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What is the problem?

Delayed business insights cost companies millions of dollars

Real Time Business Insight

Page 4: Disrupt the static nature of BI with Predictive Anomaly Detection

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What is the problem?

While you were

sleeping, Best buy

was selling $200 gift

cards for $15

How one fraud site netted 161 million video ad impressions in one week

Target’s website

misses the mark on

Cyber Monday

NYSE Halts trading for nearly 4 hours

Page 5: Disrupt the static nature of BI with Predictive Anomaly Detection

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Getting Business Insights using traditional BI tools? Monitoring Systems?

Maintenance, not

automated

False Positive

No Real time

Millions of metrics

%

0 1 0 1 1 0 1 0 1 0 1 0

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Using Traditional BI tools

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So How do we get Real Time Business Insight?

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How to Track the Millions and Get the Insights?

Automated Anomaly DetectionDisrupting the static nature of BI

Aggregate, Detect, Group and Alert

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Best Buy Example with Anomaly Detection

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What is Anomaly Detection?

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Automatic Anomaly Detection in five Steps

Metrics Collection – Universal, scale to millions

Normal behavior learning

Abnormal behavior learning

Behavioral Topology Learning

Real Time Alert

1 2 3 4 5

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Automatic Anomaly Detection in five Steps

Metrics Collection – Universal, scale to millions

Normal behavior learning

Abnormal behavior learning

Behavioral Topology Learning

Detection, scoring and

grouping anomalies

1 2 3 4 5

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Metrics Collection

Metric collection should be Universal and scale to millions of metrics

Number of Purchases

Product Store Geo Device

Revenue

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Automatic Anomaly Detection in five Steps

Metrics Collection – Universal, scale to millions

Normal behavior learning

Abnormal behavior learning

Behavioral Topology Learning

Detection, scoring and

grouping anomalies

1 2 3 4 5

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Normal Behavior Automatic Learning

Normal Behavior Learning should take into account seasonality, different signal types

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Learning the normal behavior: Not all metrics are created equal

Smooth Irregular sampling

Multi Modal Sparse

Discrete “Step”

Step 1 Classify

Signals to Category

Step 2Match

Category with

Baseline Distribution

and Algorithm

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Metric types distribution

Based on 20,000,000 metrics sampled from dozens of companiesNearly

constant, 2% Discrete,

15%

Sparse, 3%Multi Modal,

5%

Smooth, 38%

Irregular sampling, 37%

All Industrie

s

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Distribution of metric types per industry

Different Industries will have different metric distribution Discrete, 8%

Sparse, 2%Multi Modal,

8%

Smooth, 50%

Irregular sampling, 32%

Ad-Tech

Steps, 2% Discrete, 12%

Sparse, 3%Multi Modal,

3%

Smooth, 33%

Irregular sampling, 47%

E-Commerce

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Static Thresholds versus Anomaly Based Alert

Anomaly Based Alert will find the problems hours before the static based one

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Automatic Anomaly Detection in five Steps

Metrics Collection – Universal, scale to millions

Normal behavior learning

Abnormal behavior learning

Behavioral Topology Learning

Detection, scoring and

grouping anomalies

1 2 3 4 5

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Abnormal Behavior Learning

Anomaly Score to enable correct prioritization of problems

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Automatic Anomaly Detection in five Steps

Metrics Collection – Universal, scale to millions

Normal behavior learning

Abnormal behavior learning

Behavioral Topology Learning

Detection, scoring and

grouping anomalies

1 2 3 4 5

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Behavioral Topology Learning and Correlation

Viewing correlated metrics in context enables correct problem identification

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Getting accurate anomalies using anomaly scoring, grouping

Number is average over the past week for all 20,000,000 metrics.

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Automatic Anomaly Detection in five Steps

Metrics Collection – Universal, scale to millions

Normal behavior learning

Abnormal behavior learning

Behavioral Topology Learning

Real Time Alert

1 2 3 4 5

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Problem gets identified in real time

Receiving Real Time correlated

alert enables quick

resolution

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Problem is solved after 30 minutes versus 7 hours

BestBuy fixed the

problem too quickly – I

missed my opportunity

to buy $200 gift card for $15

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Some Anodot Customers…

Uri Maoz, [email protected]

Page 29: Disrupt the static nature of BI with Predictive Anomaly Detection

THANK YOU