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DigitalVideo
Workshop
Short film for small screens has never been so big
MULTI-PURPOSE
Entertainment Brandexpression
Infographics
Behaviourchange
Internalengagement
Productdemos
Marketing
Digital video ad spend has doubled in the
past 2 years
YouTube reaches more people
aged 18 to 24 than any TV channel
By 2017digital videowill be morepopular than
Online video services had just around
1 billion users worldwide
in 2012
Sources:http://www.emarketer.com/Article/Video-Ads-Success-Hinges-on-Social-Sharing-Early-Days/1009852http://www.forbes.com/forbesinsights/going_native/http://www.cisco.com/en/US/netsol/ns827/networking_solutions_sub_solution.html
FACTS
StoryboardingAnimatics
Pre-production
Planning
CREATIVESTRATEGY
ScriptingArtworking
PRODUCTION
VideoAudio
EditingColour grading
Sound design
Animation
Motion graphics
VFX
Paid mediaseeding
Paid social ads
Weblanding page
Tumblr production
Datacapture &reporting
BloggersOnline press
outreach
SEEDING
Productionresources
Leith has produced more
than 1000films
WHY LEITH?
Planningexperience
Creativechops
OURWORK
Client: Project: Chris and Danny FilmCLICK HERE TO VIEW
This short film was made to raise awareness of the Games coming to Glasgow. The film relied on the ‘banter’ between Chris Hoy and Danny MacAskill as Danny tried out cycling at a Velodrome. It was hugely popular online and was widely shared. It has almost 300,000 views.
The Glasgow 2014 Commonwealth Games
Client: Project: The Queen’s Baton Relay CLICK HERE TO VIEW
With the help of Scottish actor Billy Boyd (Pippin in Lord of the Rings), we made this short film to raise awareness about the Glasgow 2014 Queen’s Baton Relay(QBR). The film was used at the launch of the QBR and will be used to raise awareness throughout the QBR journey
The Glasgow 2014 Commonwealth Games
Project: Volunteering CLICK HERE TO VIEW
Karen Dunbar was the voice for this short film that shows everything you need to know about Volunteering at Glasgow 2014 in a nutshell. The film was used on the Volunteering website, to help people understand the process.
The Glasgow 2014 Commonwealth GamesClient:
Client: Scottish Government Project: Bowel Cancer OnlineCLICK HERE TO VIEW
This online film was made to try to convince older relatives to take the bowel cancer test. The film is a great example of a serious problem being communicated in a funny and extremely shareable way. It has been hugely popular, getting over 45,000 Youtube views.
OURWORK
Burness PaullProject: CLICK HERE TO VIEW
A short film to raise awareness of the merger of law firms Burness and Paull and Willamsons.The film was used as part of a rebranding exercise, which helped deliver 10% increase in turnover and 14% increase in net profit.
Client:
Client: Scottish Government Project: Ready for winter?CLICK HERE TO VIEW
We made a short animation to highlight the risks involved as it gets colder in winter. It gave some straightforward advice for the colder months and had an extremely positive reception.
Client: Scottish Government Project: Curriculum For Excellence CLICK HERE TO VIEW
This film was made to highlight ways that the Curriculum For Excellence is expanding and enriching learning in Scotland. It mixes an animation with filmed content, which makes for an interesting style that shows how the Curriculum For Excellence is improving education for children in Scotland.
Client: Scottish GovernmentProject: Scottish National Heritage (Biodiversity)
CLICK HERE TO VIEW
This short film was to raise awareness about the importance of bees to Biodiversity and how they can ultimately a�ect the world we live in. Using the voice of Phil Kay the film also suggests ways that we can help the bee population in Scotland. It has more than 50,000 views on Youtube.
Merger Awareness