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How did A.S.O. find new ways of engaging billions of Tour de France
fans around the world?
Cost-effectiveNo massive capex
investments before, nor depreciating
assets afterwards.
Go to dimensiondata.com/tourdefrance/casestudy for more about how we’ve revolutionised the viewing experience of the Tour de France.
We focused our
digital and transformational technologyon these four areas
billions of Tour de France fans
Here’s how the digital technologies worked together to deliver useful, relevant data to
Our partnership with the Tour de France raised our brand profile and increased our risk.
But it also proved our ability to protect our data
Cybersecurity
i n w a y s t h a t e n a b l e d
more agility and innovation.
scans were launched for weaknesses in the security perimeter
reconnaissance scans were launched targeting dimensiondata.com
al l data remained secure
4,536,398
100%
10,680,106
Reconnaissance thwarted
Website protected
system availability
The results we
achieved
of the Tour de France 2015
Our digital and data analytics solution delivered a richer viewer experience t o b i l l i o n s o f f a n s
First-ever
on television, website, and live social content
live-speed data
Improved accuracy
of exist ing data
and frequency
with fans on social media, 663,912 visitors to live-tracking site
Added1.3 million engagements
Successfultracking of riders
in unpredictable weather, during tactical moves, and fol lowing a massive crash
Bui lt a community of
20,000 followers on Twitter and added another digital
channel through which to engage fans
richer commentary information
3.5 billion cumulative television audience
for television broadcasters and commentators for a
@DimensionData www.dimensiondata.com Dimension Data
Massive volume198 riders, 75 million GPS readings, 4–6 million data points analysed during each stage
Social media uptick 1.3 million social media engagements during the Tour, @letourdata followed by 20,000 people
Viral spread Data related to race crash during stage three generated 31,801 Twitter engagements from a single tweet
Digital infrastructure
Cloud
Our cloud-based, real-time digital infrastructure processed data on the speed of each rider, distances between riders, and their positions within the peloton. This data was then transformed into knowledge presented on a live-tracking website, shared with television broadcasters, and brought to the world on social media.
To enable a more agile, flexible way of working before and during the Tour, we used next-generation communication, collaboration, and mobility solutions to work from anywhere, at any time, using any device. Our team also collaborated via a completely mobile data centre – the big data truck.
Workspaces for tomorrow
Enabled teamwork Collaboration tools enabled working from 11 cities, seven countries, and across five continents.
24-hour development cycleA progressive workspace allowed new code to be entered into the solution every day.
Big data truckMobile, resilient architecture – the truck travelled 5,151 kilometres, spent 320 hours on the road.
to not only build the entire Tour de France technology solution
throughout all stages of the race.
computing capacity
the big data truck
in only four monthsbut also support the mobile data centre
Our cloud infrastructure provided immediate, scalable
Power, performance
Infrastructure-as-a-service provided 60+
virtual servers, across 3 continents, and delivered
more than 350 million CPU cycles per second.
100% uptimeThanks to the
redundancy and stability provided by the cloud infrastructure, the flow of data was sustained
reliably and consistently throughout the Tour.
of the Tour and brought a second-screen experience to cycling.
Digital technology and data
revolutionised the viewing experience
Dimension Data
as a second-screen option to social and conventional media, fans, and
cycling experts.
helped to transform the way race data is
analysed and delivered
Each rider is fitted with a GPS tracker
The trackers communicate with each other as well as sensors in the race and team cars to create a mesh network.
The data is streamed from the race cars to the
race helicopter
Data relayed to the Euro Media truck in the technical zone.
Upload of data from the Dimension Data Truck to the Dimension Data cloud.
The data is turned into insights and statistics and then provided to
television broadcasters
race commentators
media and teams
digital platforms
The data is transferred to the Dimension Data big data truck through a physical connection.
Inside the data truck the data is captured and analysed using an advanced digital analytics platform, powered by our cloud.