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Presentation at LIBA Insight 09
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Leveraging Digital Tech
For Startups
• Multi-Modal– Internet
– Mobile
• SMS, Mobile Internet, Voice, App-on-Phone
• Think Mobile First
• Multi-Monetisation (ABC)– Advertisers
– Businesses
– Consumers
For Enterprises
• Employees: Software– Cloud Computing / SaaS
• Customers: Relationships– Invertising
– Social Networks for Real-time tracking
• Prospects: Acquisition– Awareness and Response
campaigns
– Internet, Mobile, Social
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Four Ideas for the Digital World
Digital Services Operator
PubSub for MobWeb
Invertising Mirror World
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Idea 1. Digital Services Operators will create Telco-independent ecosystem
Payment Collection
Distribution (Reach)
Publishing Platform
Compelling Services
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Diverse Services to generate Rs 50 ARPU
Content AppStores
Digital Identity and Presence
Push Commerce
Connected Experiences
Enrich the Mobile Experience with Connected Devices and Services
• Network-dependent Device-Service Combo
– End-to-End Solution
– Analogous to Amazon Kindle and iPhone-iTunes-AppStore
– Become a Data MVNO
– Target top-of-pyramid consumers
– Generate higher ARPU
• Enriched Experienced across different Verticals
– Computing, Reading, Education, Gaming, Entertainment
• Wireless-enabled Network Computers
• eReaders
– Books
– Education
– News
• Tablets
– Browsing
• LBS Devices
– Tracking: People, Asset, Vehicle
– Traffic Alerts
• Connected Gaming Consoles
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Idea 2: PubSub for MobWeb
Globally unique digital identity
(1) PUBLISH (to Web)
(3) VIEW and DISCOVERY
(4) PUSH DELIVERY
(2) SUBSCRIBE
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TM-ECON
Leaders this week: *THE COLLAPSE OF MANUFACTURING - The financial crisis has created a manufacturing crisis. What should governments do about it? Having bailed out the financial system, governments are now being called on to save industry too. *** Visit http://m.economist.com
TM-ECON
Leaders this week: *FLYING BLIND - The tragedy of the commons meets the final frontier. Space is a public common and humanity needs to value it. Space waste stays in orbit for decades, or even centuries. It is time to stop so many satellites from flying blind. *** Pick up the latest copy of The Economist from a vendor near you
TM-ECON
International News: TURNING THEIR BACKS ON THE WORLD - The economic meltdown has popularised a new term: deglobalisation. Is globalisation really ending? World trade has plunged. The integration of the world economy is in retreat on almost every front. *** Visit www.economist.com/print
Feb 20th, 2009 Feb 21st, 2009 Feb 22nd, 2009
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Idea 3: Invertising to build Hotlines to Customers
sms TE to 575758 to get daily updates from The Economist
TM-IKW
*Google Everywhere: As the Search Giant Grows, How Much Is Too Much? - Although real-time mobile ad relevance could be viewed as a sign that one company has too much power, Wharton faculty say, so far, the convenience Google provides outweighs any apparent privacy worries.http://m.mytoday.com/u/389
TM-IKW
*The Economic Incentives of the 'Store-within-a-Store' Retail Model -New research by Wharton's Z. John Zhang and Kinshuk Jerath of Carnegie Mellon University, looks into the dynamics of manufacturer-run shops operating under the roof of traditional retailers.Visit http://m.mytoday.com/u/390
TM-IKW
*The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? - With the market for traditional soft drinks dominated by giants Coca-Cola and PepsiCo, alternative beverages have become a rapidly growing and highly profitable piece of the beverage industry. ***http://m.mytoday.com/u/391
Sep 8th, 2009 Sep 9th, 2009 Sep 10th, 2009
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Invertising for Enterprises
sms IKW to 575758 to get daily updates from Knowledge@Wharton
TM-FABINDIA
Re-vitalise your HOME and OFFICE with the new range of UPHOLSTERY at Fabindia store KALAGHODA 23-25 Jan.
Jan 24th, 2009
TM-FABINDIA
Fabindia invites you to an exhibition of GARMENTS, ACCESSORIES and JEWELLERY 7 - 8 Feb at the PALLI HILL store
TM-FABINDIA
Fabindia exbh of FURNITURE & DHURRIES 14-15 Feb 11 am - 9 pm at CLUB PREMISES SHER-E-PUNJAB SOCIETY MAHAKALI CAVES ROAD ANDHERI EAST. Open to all.
TM-FABINDIA
FABINDIA FURNITURE -NEW COLLECTION AT SUNVILLE, 9 DR. Annie Besant road, Worli, Mumbai 18. Ph. 989323650230 from 20 - 22 feb, 10am - 7pm
Feb 6th, 2009 Feb 14th, 2009 Feb 20th, 2009
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Invertising for Enterprises
sms START FABMUM to 575758 to get regular updates from Fabindia
Idea 4: Mirror World
MapsPoints of Interest
Voter Database
Voting Numbers
Census + Govt Info
Contact Lists
Sales Data
User Profiles
Live Info Streams
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Summary: Digital Strategies
Startups and Enterprises
• Internet and Mobile
• Real-time and Social
• Push, Permission, Profile...
• …Paid!
Four Ideas
• Digital Services Operator
• PubSub for MobWeb
• Invertising
• Mirror World
www.emergic.org
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