Embed Size (px)
DESCRIPTION
We look at the concept of Social Media and where it is headed in the future and the wide variety of social media applications businesses are using to enhance their brand and marketing strategy. We also investigate the do and don't of a social media policy. I took out the video links in this presentation to optimise download time. To view: 1. American Express: http://www.youtube.com/watch?v=K2VSJ6dRiPs&feature=player_embedded 2. Social Media Policy http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=player_embedded 3. Yammer http://www.youtube.com/watchv=vwwtcl6BDqU&feature=player_embedded
Citation preview
Welcome to the Digital Revolution
GROW YOUR BRAND’S ECOSYSTEM
© Brio Group 2012
What is Social Media?
Face-to-Face networking Word-of-mouth marketing in a virtual world
GROW YOUR BRAND’S ECOSYSTEM
© Brio Group 2012
the 2012 state of inbound marketing26
www.Hubspot.com
Share This Ebook!
channel effectiveness by Industry A deeper dive into the customer acquisition results shows how the effectiveness of blogs, twitter,
facebook and linkedIn varies by industry.
Customer acquisition by Channel by industry
% of channel users who Acquired A customer through that channel
blog
the 2012 state of Inbound marketing www.Hubspot.com/soIm
Customer Acquistion by Channel by Industry
© Brio Group 2012
the 2012 state of inbound marketing30
www.Hubspot.com
Share This Ebook!
62%
52%
36%
20%14%
10% 9%
0%
20%
40%
60%
Social Media SEO (OrganicSearch)
Blogs PPC (PaidSearch)
Trade Shows Direct Mail Telemarketing
% o
f Res
pnde
nts
Which sources of leads have become MOREimportant to you over the last six months?
Inbound marketing channels continue to Grow in ImportanceNot only are customer acquisition trends shifting toward inbound methods, but marketers are
also becoming more aware of the advantages of inbound marketing.
In the last six months social media, seo, and blogs all were rated as more
important by over 30% of respondents.
social media is continuing a strong growth trend. 62% of respondents rated
it as more important which was consistent with the percentage in the 2011
survey.
Which sources of leads have become more important to you over the last six months?
the 2012 state of Inbound marketing www.Hubspot.com/soIm
Which sources of leads have become MOREimportant to you over the last six months?
© Brio Group 2012
Push (outbound) v’s Pull (inbound) Marketing
GROW YOUR BRAND’S ECOSYSTEM
PUSHMARKETING
TELEVISIONNEWSPAPERS
RADIO
MAGAZINES
PHONE
POSTERS
BILLBOARDS
FLYERS
EMAIL MARKETING
© Brio Group
PULLMARKETING
SEARCHMARKETING
RSS/CONTENTFEEDSOCIAL MEDIA
EBOOKS
BLOGARTICLES
ONLINE PROFILE
EG. LINKEDIN
VIDEO ON DEMANDEG. YOUTUBE
© Brio Group
© Brio Group 2012
“Traditional outbound marketing techniques – including direct mail, print advertising and telemarketing – are becoming less effective.
Buyers are not only finding ways to tune these messages out, but more importantly, they now have the capability to evaluate the products and services they need on their own.”
the 2012 state of inbound marketing1
www.Hubspot.com
Share This Ebook!
State of inbound marketing
the 2012
2012 Report on Inbound marketing practices & trends
A publication of
Blogging
Social media
© Brio Group 2012
You’re the Best Campaign
Engagement with the local community using social networks to ‘pull’ prospects to the brand.
© Brio Group 2012
Billboard Bus Advertisment Flyer
Press Ads Poster
© Brio Group 2012
Microsite
Facebook Ad
Facebook Ad Winner Announced
Leaderboard
Facebook Page
© Brio Group 2012
Why is Social Media important?
• Build relationships with prospective customers
• Social interaction through words, pictures, videos and audio
• Builds trust users share stories, experiences, links and information about a company, product or service
IMPORTANT: Businesses must provide value to be effective
GROW YOUR BRAND’S ECOSYSTEM
© Brio Group 2012
American Express – Open Forum
OPEN Forum is an online community for business owners, connecting them with insights, advice, and tools to help them manage and grow their companies.
© Brio Group 2012
http://www.youtube.com/watch?v=K2VSJ6dRiPs&feature=player_embedded
© Brio Group 2012
Businesses can’t successfully integrate with these new ways of marketing by using the same thinking.
The rules have changed.
GROW YOUR BRAND’S ECOSYSTEM
© Brio Group 2012
Tell an authentic brand story
Consumers will hear about you from multiple sources, so you need to get your brand story straight.
If you have a business that is predominently offline, you can’t simply put it online and hope people will come.
GROW YOUR BRAND’S ECOSYSTEM
© Brio Group 2012
Artificial Intelligence is Everywhere
News Portal.Create a portal where you use technology to stream in the stories that you are interested to read. Quick and easy to catchup on your news daily.
QR Codes.Quick Response (QR) Codes are being used more and more in marketing in Australia after being created by Toyota in 1994 to track vehicles during manufacture.
Google Speech Recognition.Click on the mircophone and then simply speak your search request, to return results.
© Brio Group 2012
Friction is Fiction
Lulu.One stop publishing.
Kaching.Commbank Kaching allows you to pay anyone, anywhere, anytime. Available for payments with contacts through email, facebook, contactless payment (paypass) and mobile.
Square.Not yet available in Australia, but when it is, will allow businesses to take credit card payments with their iPhone, while on the road.
© Brio Group 2012
Communicating in a ‘virtual world’ gives us a greater reach, but with this comes with increased risk.
How can we protect ourselves?
GROW YOUR BRAND’S ECOSYSTEM
© Brio Group 2012
What is a Social Media Policy?
It is a document that provides guidance on how social media should be used within your business.
GROW YOUR BRAND’S ECOSYSTEM
© Brio Group 2012
http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=player_embedded
© Brio Group 2012
Responding to negative comments
• Always respond and quickly
• Be understanding view situation from customers perspective
• Contact person privately
• Let the community respond
GROW YOUR BRAND’S ECOSYSTEM
© Brio Group 2012
© Brio Group 2012
What is new in the virtual world of Social Media?
How could it work for my business?
GROW YOUR BRAND’S ECOSYSTEM
Conversation Prism
© Brio Group
© Brio Group 2012
Collaborate Across People, Teams, Content, and Business Data
Yammer brings the power of social networking inside the enterprise in a private and secure environment.
• Connectspeopleacrossyourcompany• Divideteamintovirtualworkspaces• Createandsharecontent• Createnetworksforcustomersandpartners• Accessviamobiledevicesanytime,anywhere• Integratewithkeybusinessapplications
© Brio Group 2012
http://www.youtube.com/watch?v=vwwtcl6BDqU&feature=player_embedded
© Brio Group 2012
Connects people to ‘great’ local businesses
Created to help people find great local businesses like dentists, hair stylists and mechanics.
• LaunchedinAustraliaNovember2011• Customersreviewlocalbusinesses• Everybusinessowner(ormanager)can setup a free account to post photos and message customers• Goinand‘unlock’yourbusiness
© Brio Group 2012
© Brio Group 2012
Share your thoughts, links and photos with the right circles.
© Brio Group 2012
Share your thoughts, links and photos with the right circles.
© Brio Group 2012
Online Pinboard
Share the things that say something about your brand.
• Runcontests• Newproductapproval• Showcaseyourbrandpersonality• Displayvarioussectionsofyourcompany
© Brio Group 2012
© Brio Group 2012
© Brio Group 2012
This new online way of marketing doesn’t just demand we become better marketers.
It demands better products, better services and better organisations.
As a business what are you doing?
GROW YOUR BRAND’S ECOSYSTEM
© Brio Group 2012
THANK YOU
If you would like to chat more with me on how social media can be used in your business here are my details:
Belinda [email protected]
GROW YOUR BRAND’S ECOSYSTEM
