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PROMOTIONAL CAMPAIGNS TO MAXIMIZE VALUE USING THE PREMIER
THANK YOU PLATFORM
TM
Digital promotions result in:
• Higher loyalty• Higher customer retention• Higher revenuesUsing Instant Rewards as Drivers
Day One Acquisition Rewards usingDigital Reward gift vouchers
• Engage your customers right away by recognizing milestones such as Day One Enrollment and even birthdays, holidays, anniversaries, etc.
• Issue bonus credit during the month of their birthday, or for achieving new levels of engagement with Sweepstakes entries
• Provide complimentary downloads of select titles for holidays
• Reward customers on their anniversary to Surprise and Delight with a reward category they’ve downloaded
Anniversary Bonus
Gift vouchers
• Reward people for being a loyal customer/member.E.g.: “Thanks for your first week as a valued member! Here is an album of your choice to show you our appreciation.”
Special OccasionsGift vouchers
Birthday gifts• Reward people on their own
very special day.E.g.: "Sign up for our email list and receive 20 complimentary credits on your birthday!“
This allows users to choose from the millions of choices of content on thefirstclub.com
Digital premium
• “Book a return visit upon check-out and earn rewards to spend on a selection of top digital content, including music, eBooks and games.”
• Host contests or raffles on your website to win voucher codes such as: “Like us on Facebook to enter a raffle to win Club Coins” (TFC Currency)
Performance Rewards
Reward loyal employees with top digital content of their choice for:
• Outstanding customer service
• Good performance
• Reaching targets
HARNESS THE POWER OF SOCIAL MEDIA
“Companies that actively experiment with social media in their business processes will transform their relationships with customers and create value in unforeseen ways.”
Caroline Firstbrook & Robert Wollan.
Facebook PageReward offers created and updated daily
• Used to build excitement by updating users with information on new rewards available.
New content is added weeklyand can be submitted a week before to obtain approval
Facebook Page• There will be a separate
tab for users to view the “Hot Titles” in their country (determined by their Facebook account location)
• Clicking on a song will redirect the user to your Digital Rewards site: Click = Lead
Facebook Promotion• Promotes the offer,
promotion or content -> Drive engagement and redemptions.
• Can be translated to other social channels: Twitter, Instagram and Pinterest.
• Content created and updated daily by our team
• Your team is also given access to update content as desired
• Used primarily to update users on new contentavailable
• New content is added weekly and can be submitted a week before for prior approval
• We will also tweet a link to the “Hot Titles” once a week.
Twitter page
Instant Rewards Surprise and Delight
in using this graph (good one)
Banners- when rewards are promoted =
increased redemption and loyalty
Display content banners on your site updated automatically.
Social media sharing on Facebook and Twitter.
Homepage-Drive the Offer
Banner driving messages and sweepstakes offers.
Banners sweepstakes & Experiential Rewards
• Creates excitement
• Encourages points redemption
• Can run as a promotional page or landing page
Start Testing rewards withthefirstclubexpress
Order voucher codes and email members to redeem on www.thefirstclub.comThey register easily on the site and instantly redeem choice of content
Access your dashboard & transactional data in real timePay only when member Registers
the first club™ Customer Service Portal
- Customizable dashboard with relevant statistics about your platform
- Real-time analytics measuring what your Members download and how long after reward is sent
- Measure A&B testing of messaging
the first club™ provides a solution for real-time customer service behind its loyalty platform usedfor dealing with customers and queries regarding their interaction with the loyalty platform.
the first club™ Customer Service Portal
User activity, analytics, support solutions and more to help you engage members
the first club™ Customer Service Portal
- View open cases and communicate site issues directly to us
Case study
Objective:• Increasing traffic to the
digital rewards platform and increase enrollment.
Solution: • Banners driving the digital
rewards platform content and Special Offers
THANK YOU!Contact Us• Corporate site: www.thefirstclub.net• Consumer site: www.thefirstclub.com
Jill Goldworn, President: [email protected] Denis Huré, CEO: [email protected]
