Upload
ashleyreports
View
223
Download
5
Tags:
Embed Size (px)
DESCRIPTION
#NewhouseSM6 #DM4Reporters A look at how reporters can successfully use social media. By: Ashley Allen
Citation preview
Seek Truth and Report It
Minimize Harm
Act Independently
Be Accountable
SPJ CODE OF ETHICS:
#DM4Reporters
Traditional Newsgathering
Phone Books
Newspapers
Word-of-mouth
“Man on the Street”
Press Releases#DM4Reporters
Finding News Tips
Reporters are now using social media to find leads and
gather information or sources for their
stories.
#DM4Reporters
Gathering SourcesSocial Media can help reporters gather sources for any type of story, but it’s especially helpful
when you’re covering a topic that affects everyone in the community.
On a slow news day, listen to what people around you are talking about. Then search for
comments about it on Twitter!
Let’s look at an example...
#DM4Reporters
Scott MacFarlane@MacFarlaneNews
Washington Correspondent - Cox Media Group
Use the advanced Twitter search function
Separate tweets by zip code
Find issues/problems town-by-town
Useful while covering a news market that has many different areas
#DM4Reporters
Bill Voth@billvoth
@SpiracleMedia Co-Founder/Freelance Sports Reporter
“Social allows reporters to take people to places they haven’t been able to go before.”
“Behind-the-scenes stuff is tremendous, as is immediacy.”
BUILD SOURCES!
#DM4Reporters
VineMore Than 140 Characters
On the scene of breaking news: car crash, house fire, crime scene, courthouse
Sports highlights
Traffic jams
Coverage of an event: what is the atmosphere like?
Behind-the-scenes peek into the news studio https://vine.co/v/bIiapua5APt Kevin Torres, KUSA Denver
#DM4Reporters
About.MeOrganize Your Social Media
Easy to design
Links to almost every social media/blogging platform
Add a creative bio to show your personality
Include a professional photo
Organize your online lifehttp://about.me/ashley_allen
#DM4Reporters
Chris Velardi@cvelardi
Anchor/Reporter at WTNH in Connecticut
Break News
Get Tips
Research Stories
Sample Opinion (CAREFULLY)
“If a reporter is comfortable using it this way -- it allows for a real connection between TV talent and viewers.”
“I always try to reply and I follow a lot of people. It’s ‘social’ media, after all!”
#DM4Reporters
Opinion Sampling ToolAsk your Twitter followers a question.
Monitor responses for up to 24 hours.
Automatically Tweet the final result.
Easily gather opinions/data for research.
#DM4Reporters
Greg Lee@gregolee
Sports/News Reporter - KESQ - Palm Springs, CA
Use Twitter to keep up with news, but always confirm the facts. It doesn’t give you an excuse to be a lazy reporter!
Keep ethics and morals in mind. Use your discretion when reaching out to a victim or someone who lost a loved one.
When using the tweets of others in a story, consider the whole picture. What is the moral of the story? Recent example: drunk driving tweet.
#DM4Reporters
Staying Objective & Professional
“All AP journalists are encouraged to have accounts on social networks. They have become an essential tool for AP reporters to gather news and share links to our
published work.”
“AP employees must refrain from declaring their views on contentious public issues in any public forum and must not take part in organized action in support of causes or movements.”(SPORTS & ENTERTAINMENT EXEMPT)
“Posts and tweets aimed at gathering opinions for a story must make clear that we are looking for voices on all sides of an issue.”“Any incoming message that raises
the possibility of legal action should be reviewed by an AP attorney before a response is made.” #DM4Reporters
Always Do Your Research!Boston Marathon Coverage - Social Media Disaster
CNN tweets: investigators believe
they’ve ID’d a suspect in the bombings
CNN tweets: law enforcement
sources say arrest has been made in
the bombings investigation
The Associated Press tweets: Boston Marathon bomb suspect is in custody and expected in federal court
Fox News tweets: FoxNews.com confirms arrest made in deadly
Boston Marathon bombing
CNN tweets: Dept. of Justice and Boston PD say no arrest
has been made
NBC News tweets and
confirms NO ARREST
Piers Morgan tweets that all reports of Boston arrest are
wrong, including CNN - which is now retracting earlier
source info
#DM4Reporters