Balluun: Digital Marketplaces for Trade Shows http://www.balluun.com/resources

+1.877.280.7222

Alabri Mohammed, owner of Alabri Trade LLC, uses ShopToyFair365 powered by Balluun to help him find new products and make connections. Toy Fair Attendees Retail buyers attend Toy Fair to find the play trade’s freshest ideas and hottest trends from around the world. With more than 1,000 exhibiting manufacturers, distributors, importers, and sales agents exhibiting more than 150,000 toy and youth entertainment products it can challenging to see everything. For that reason, the Toy Industry Association has partnered with Balluun to deliver ShopToyFair365.com, a new and innovative e-commerce tool that enables Toy Fair buyers and exhibiting companies to connect and conduct business online before, during, and after the event. Company Background Alabri Trade (www.alabristore.com) is one company which is using ShopToyFair365 powered by Balluun to find products and connections. Alabri Trade LLC is an online retailer that focuses on providing a wide range of products ranging from toys that are both educational to interactive. Established in the U.K. in July of 2003, he initially began building his brand by selling brands’ products on amazon. While his initial customer profile was more general, he has now seen it move more towards families.

Experience with Toy Fair Alabri Trade first participated in Toy Fair in 2014 and will again be participating this year. While he utilizes Pinterest and some Facebook ads for advertising his products as well as an amazon online store, he also looks for the Toy Industry Association’s help with streamlining his marketing and advertising efforts. Alabri believes that the Toy Fair is one of the best advertising methods and provides the most freedom for him to reach more sellers and their products in the U.S. to ultimately help his business grow.

Experience with Digital Alabri Trade has built a presence online, which has assisted in reaching more sellers and products more quickly. Since he located in the U.K. the digital solutions provide him a chance to create business opportunities that would have otherwise been more difficult as well as more costly. ShopToyFair 365 powered by Balluun also allows him to start to build those relationships prior to Toy Fair.

Balluun Case Study

Alabri Trade , a Toy Fair Attendee

Balluun: Digital Marketplaces for Trade Shows http://www.balluun.com/resources

+1.877.280.7222

“Balluun gives me more freedom to connect with sellers.”

- Alabri Mohammed, Owner of Alabri Trade

Experience with Balluun Alabri Trade’s goals are all about making connections with sellers as well as sales. ShopToyFair365 has been instrumental in that process. One of his favorite features of ShopToyFair365 has been the ability to make connections with sellers before the show begins despite both himself and his business being located in the U.K. Alabri has already built relationships with companies like Amrapur Overseas, Blue Box Toys, Dooodolls, Eitech America, FoxMind Games, Hanz Toys, Monelie, Pillow Pets, Pressman Toy Corporation, Superfly Kids, Urban Canvas, and VICI Enterprises. Because he is still relatively new to ShopToyFair365 he is looking to be more operational and close more deals in the future. Another favorite feature is his ability to submit orders through the software all year long. By being able to continue obtaining sales and orders through the connections made, it also allows him to expand his connection outreach activities. Outlook Alabri Trade is looking forward to more exhibitors joining ShopToyFair365 as it will provide more opportunities to both connect and grow his business. Alabri Trade is looking forward to 2015 and continuing to grow his sales and connections. He is looking to create more connections and long-term business relationships as more exhibitors sign up. You can find him on ShopToyFair365 powered by Balluun at http://www.shoptoyfair365.com/company/profile?pcid=d5BDQg2dXmM=

“Balluun has been very helpful to our business.”

- Alabri Mohammed, Owner of Alabri Trade

About Balluun, Inc. Balluun (www.balluun.com) is a SaaS startup which works with partners to digitize their trade shows and wholesale business networks. With offices in Silicon Valley, New York City, and Zurich, Balluun is creating cloud-to-mobile solutions with patented technologies powering business-to-business communities, commerce, and services worldwide that help partners increase revenues and audience engagement. Balluun’s multi-tenant cloud architecture enables partners to easily and cost-effectively create and scale their own digital marketplaces with a fully integrated social architecture to deliver B2B e-commerce 24/7/365. For more information on this and other case studies including videos, please visit the Balluun resources page at http://www.balluun.com/resources.

Case Study: Alabri Trade, a Toy Fair Attendee