Digital Marketing. Social Media. And Other Buzzwords

Digital Marketing. Social Media. And Other Buzzwords.

Mark Congiusta, Dublin City University, October 4, 2010

Who is this guy and why should I care what he says?

• Spent the last 13 years of my life trying to figure digital advertising out

• Likes technology, understands digital media, loathes “gurus”

• Has worked for some of the biggest (and smallest) brands in the world

• Knows what Twitter is

1965Reach 80% of population with

3 :30 second TV spots

2008120 prime time TV commercials

to get equal reach

MEDIAFOCUSDATASCALEPOWER



MEDIAFOCUSDATASCALEPOWER “Half the money I spend on

advertising is wasted; the trouble is I don't know which half.”

– John Wanamaker



If you only remember 1 thing make sure it’s these 5:• Media is dead, long live media• We know where you live• If it moves, measure it• It’s not the size of the dog in the fight…• I for one welcome our new consumer

overlordsBonus thing to remember:• You know as much as anyone else

Thanks!twitter.com/[email protected]

Questions?

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Digital Marketing. Social Media. And Other Buzzwords