Embed Size (px)
Citation preview
Digital Marketing
With the rapid growth of digital media for the marketing brands
and products into market the word “Digital Marketing” is used
and with the popularity and success it become more sophisticated
medium for the marketing.
➢According to the research by the end of 2014, the number of
internet user globally reached almost 3 billion.
➢Around 40% of the world population are using internet.
Website : http://manifestinfotech.com/
➢SMO( Social Media Optimization)
➢SMM( Social Media Marketing)
➢SEO (Search Engine Optimization)
➢PPC (Pay Per Click)
➢Reputation Management
➢Email Marketing
➢Mobile Marketing
➢Affiliate Marketing
➢Web Analytics Website : http://manifestinfotech.com/
Digital Marketing involving fields
SMO is the connection medium of companies to their customers
informally through various channels which build with the help of
networking sites. Features of SMO are
➢Listening
➢Content
➢Socialize
➢Measure
Website : http://manifestinfotech.com/
Social Media Optimization
SMM is the way to increase the number of visitor for the website
through social networking website. There are law which build
foundation of SMM.
➢The Law of Quality
➢The Law of Patience
➢The Law of Influence
➢The Law of Value
➢The Law of Accessibility
Website : http://manifestinfotech.com/
Social Media Marketing
SEO is the way to promote websites through improve the ranking
amongst search engines and also update contents and promoting
through key words. SEO includes
➢On & Off Page Optimization
➢Organic/ Inorganic Optimization
➢Link Building
➢Social Sharing
Website : http://manifestinfotech.com/
Search Engine Optimization
PPC is the investment for the promotion of website through
posting ads on internet and various agencies like Google
AdWords, Microsoft AdCenter and Yahoo!. Features of PPC are
➢Focus on Relevance
➢Get Sufficient Data for Analysis
➢Split Ad Group Frequently
Website : http://manifestinfotech.com/
Pay Per Click
Reputation Management is the way to remove bad images of
company and promoting good images and work all over the
network related business. Organization focus on factors
➢Control SERP
➢Get Positive Feedback
➢Solve Customer Complaint offline
Website : http://manifestinfotech.com/
Reputation Management
Email Marketing is the concept like door to door marketing,
companies send Emails for the company's promotions with
having large consumer database. It will help in following
➢Reduce Time & Effort
➢Real Time Messages
➢Personalized Mail
➢Frequent Communication
Website : http://manifestinfotech.com/
Email Marketing
Mobile Marketing is the best way to promote because of smart
phones, iphones, ipads etc. and content, website, and applications
must be customized for mobile devices. There are some tactics
➢Time Saving
➢Data Collection
➢Building Success
➢Privacy of Customer Data
Website : http://manifestinfotech.com/
Mobile Marketing
Affiliate Marketing is the performance based marketing program,
in which publisher brings the customer for the website and its
more beneficial for the startup businesses. It based on following
principal
➢Collect
➢Reason
➢Act
Website : http://manifestinfotech.com/
Affiliate Marketing
Web Analytics is helping the business for providing information
related with website like analyze, plan, predict, measure, and
understand the customers. There are two type of Web Analytics
➢On Page Analytics
➢Off Page Analytics
Website : http://manifestinfotech.com/
Web Analytics
Contact Us
Website : http://manifestinfotech.com/
Email : [email protected]
Call Us : +91 9770368611
Skype : Manifestinfotech
Manifest Infotech Pvt LtdWhere Excellence Meet Perfection
Thank You
