1.Digital Futures Rick Curtis, Chief Strategy OfficerJanuary 2014

2. Why digital futures? 3. What I wont be talking about Googles latest algorithm Social media and the empowered consumer How to succeed at email marketing in 2014 and so on... 4. What I will be talking about The digital trends that will change how you conduct business and live your life What you should be thinking about What you need to be doing 5. Science has not yet mastered prophecy. We predict too much for the next year and yet far too little for the next 10 Neil Armstrong 6. Four interrelated macro-trends will shape our future Big DataThe 3rd industrial revolutionThe Internet of EverythingWearable technology 7. Of all the data ever created by mankind 98% is digital90% of all the data every produced was made in the last 2 years 8. A workable definition of Big Data Big Data is highvolume, high-velocity and high-variety information assets that demand costeffective, innovative forms of information processing for enhanced insight and decision making. Gartner*(recently expanded to add the fourth v value) 9. What is Big Data? Big Data is not about sample data Big Data is not about perfect data Big Data is about finding correlations in massive data collections The why? Does not always matter, and may be impossible to determine Profit from the correlation not the cause 10. For example Google Google Flu predictions Recipe: 1. Take billions of queries. 2. Take the most common 50,000,000 The Result: 45 search terms which when used search terms used by Americans in a mathematical model gave real time 3. Add data on the spread of seasonal correlations as to the spread of flu (and still flu between 2003 and 2008.improving).4. Run 450,000,000 mathematical models 11. For example Farecast Farecast - now part of Bing Travel Using 175 billion airfare observations it could predict, for any flight across the US, if the price you were offered today was likely to rise or fall 12. For exampleThe LAPD 13. Not three pre-cogs in a swimming pool Big Data! 14. And in retail 15. Whats Next? 16. Sensors, lots and lots of sensors 17. Intelligent search agents 18. The human data exchange goes legal 19. Complexity More complexity 20. And finally, business at the speed of thought? A customer is in store they are recognised through their mobile app or loyalty card an offer put in front of them, in real time, is influenced by Stock levels Weather Time Purchasing history In-store behavioural patterns Predictive algorithms 21. Who stands to win? Data owners and brokersData analysts and scientistsBrands with the right mindsetThe consumer? 22. What this means to your businessSo what?(or you, if youre thinking of re-training or have kids!) 23. The implications for you Assess your data and how you use it Understand how you can use data to improve the customer experience or gain efficiencies Think of data as an item on the balance sheet - with potential future value Most importantly, assess your team or organisation are you ready? 24. And if youre thinking about re-training 25. The U.S. alone will need 140,000 190,000 more workers with deep analytical expertise and 1.5 million more dataliterate managers. The world also needs programmers to build these data processing systems and algorithms. McKinsey 2013 26. Four interrelated macro-trends will shape our future Big DataThe 3rd industrial revolutionThe Internet of EverythingWearable technology 27. A connected world2020, 75 billion (9.4 devices for every one of the 8 billion people expected to be on the planet)2012, 8.7 billionDevices connected to the Internet CiscoDevices connected to the Internet McKinsey 28. It is about making smart connections and decisions 29. $14.4 trillion market over next decadeCisco 2012 30. And cross-business collaboration is underwayCisco 2012 31. Connected lawn mower anyone? 32. But what about an intelligent lawn keeper? Knows when you last cut the lawn Knows how long the grass was at the time of your last cut Connects to weather services to predict grass growth and weather slots when you can/should cut the grass Monitors its performance and parts and offers predictive service alerts Connects to your calendar to suggest when is best to cut Oh - and cuts the lawn itself 33. Its happening! 34. Its happening! 35. And in the kitchen 36. A signpost to the future? 37. Ultimately, we will be central to the Internet of Everything constantly transmitting nodes on the network (back to the human data exchange) We can build jet engines which tell us when they are sick, why dont we live in a world where the doctor looks at your data and calls you to say youre not looking that well, maybe you should come in now. Dr DJ Patil Data scientist at Greylock Partners 38. What this means to your businessSo what?(or you, if youre thinking of re-training or have kids!) 39. The opportunities Autonomous logistics Networked devices gain big data insights into consumer behaviors and potential sales opportunities Branded devices and service applications 40. The opportunities Autonomous logistics Networked devices gain big data insights into consumer behaviors and potential sales opportunities Branded devices and service applications 41. Imagine 42. The implications for you Dont just think product - Think ecosystem - Think connectivityTo win? - Break down the silos 43. Four interrelated macro-trends will shape our future Big DataThe 3rd industrial revolutionThe Internet of EverythingWearable technology 44. Wearables are hot! 45. Interest is growing, but remains modest in some areas 46. And not all are convinced of their potential e.g. Google Glass This isnt and never will be a good device for consumers. Jodie ODell, VenturebeatI will never live a day of my life from now on without it (or a competitor). It's that significant. Robert Scoble, Tech Journalist 47. But growth is still predicted to be rapid 130m shipments predicted by 2018 (10x today) Juniper Research 48. Information conduitsIndustrialHealth, fitnessMilitaryJewelleryMedicalAugmented realityGamingDisabilityFashion 49. Medical 50. MedicalThe Microsoft Emotional Eating Bra 51. MedicalChips and sensors placed directly on skin Dissolvable, and can be attached to the surface of the brain In the future these will be fully flexible implants which harvest energy from the body 52. Current devices Health & fitnessMonitor sports performanceInjury impactMarried to big dataEmotionsHonest Signals"A technology poised to change the world." Technology Review 53. Military/Policing 54. What this means to your businessSo what?(or you, if youre thinking of re-training or have kids!) 55. Products that are designed from the outset to marry the physical and the digital. The digital dimension is part of the product essence. The Nike FuelbandProducts that bolt a digital dimension on to an otherwise conventional physical product. The Huggies Tweetpee nappy sensorReassess your fundamental product or service offerings where are the opportunities? 56. And not only in B2C XOEYE Streaming HD glasses, with built in microphone for remote collaboration 57. Think about Utility, meaningful purposeService Applications (B2C/B2B)Design of the physical productThe Quantified SelfData, APIs, EcosystemThe interface 58. Marketing drawbacks (for now) Screen sizeWhat about apps?Watch based wearables are tiny.You could develop branded apps, butThey are for notification, not consumption.The OS limits the apps that can be accessed and provide push notificationMost consumption will still happen on the linked smartphone.Samsung Gear apps are invite only (for now). 59. Four interrelated macro-trends will shape our future Big DataThe 3rd industrial revolutionThe Internet of EverythingWearable technology 60. commoditisation customisation duplicationinventioncreationThe third industrial revolution (The Economist 2012) 61. Just as desktop publishing transformed how we writedesktop manufacturing will transform how we create. Microsoft6 62. With a few more years of work, don't be surprised to see a 3-D printed bike winning the Tour de France Wired 63. Affordable technology + Our inherent need to create + A connected world = The democratisation of the means of production and distribution6 64. This is MakerBots Macintosh moment. Just as nearly 30 years ago Apple made desktop publishing mainstream, the aim with Replicator 2 is to take something new to the masses: desktop manufacturing. Wired 65. The consumer now also becomes a designer and manufacturer Janne Kvttanan, Shoe Designer 66. The Arthropoda Collection Natasha Fagg, Alexander McQueencoutureaccessoriesjewellery 67. And cars Let's say you have an older Cadillac or a Packard, and you can't get one of those beautifully ornate door handles.You could go to the big swap meet in Hershey, Pa., every day for the rest of your life and never find it. Or you could take the one on the left side of your car, copy it, use the computer to reverse it, and put that new part on the other side. 68. Who would ever imagine that global cultural and economic revolution would spring from the tranquil fields of Piedmont, Italy?Five colleagues, seeking to empower students with the tools to createOne million Arduinos have been sold, and the Arduino community is among the most resilient and inventive on the internet. Designboom 69. The modular construction kit for people who dont read the manual. 70. Raspberry Pi has made a modder out of everyone. Gearbum 71. Kano, the modular Raspberry Pi powered DIY computer that anyone can make. 72. What this means to your businessSo what?(or you, if youre thinking of re-training or have kids!) 73. rd 3industrial revolution = A fundamental change in how things are produced and distributed 74. Bringing it all together 75. Attack of the GenieA future driven by - Connectivity - Context - Collaboration 76. 2020 the age of the connected human 77. But for now and the medium term, the smart phone will be our connectivity hubIntelligent life management via personal, cont extual assistants 78. People are learning to invent again! Really think about what that means to you and begin to plan NOW 79. But it might not be that simpledigital futures 80. OR 81. There is much to think about 82. The omens arent greatA person has no legitimate expectation of privacyin information he voluntarily turns over to third parties. Google 83. Glass will contain software that knows you better than the closest people in your life. Robert Scoble 84. But there is hope 85. Privacy will be the next battleground 86. Attack of the Genie 87. The driverless car Self driving cars Safer than humans 1 crash in 300,000 miles (due to human error) More free time Reduce deaths Reduce traffic and increase shared ownership Improved traffic managementWONDERFUL! 88. But what about the trolley problem? 89. The Cyborg effect! 90. Will Glass ever be cool? 91. OR 92. The best way to predict the future is to create it. Peter Drucker 93. Thank your.curtis@amaze.com @amazeplc