Marcus East, Head of Future Media & Technology

Digital Excellence in the Third Sector9 March 2010, London

Digital Excellence or an excess of digital?

• The role of a digital centre of excellence in supporting the work of communications, fundraising and marketing - act as both advisor and delivery agent without losing sight of the mission

We get by with a lot of help from our

friends!• Partners are of incredible importance to Comic Relief

- without them, our work would not be possible.

• We rely on their expertise to guide us and to help inform our strategy.

• It allows us to focus on what is important - our message and our campaigns.

• We will never be the technology experts, but we must become expert in the use of technology - clients that are able to clearly articulate our needs.

• This will allow us to identify and work with best of breed partners to deliver world-changing campaigns!

Thanks to our partners!

Marcus East, Head of Future Media & Technology

Q&A9 March 2010, London