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Presentation to group at South Cambs District Council, 22/2/11.
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Introducing digital engagement for South Cambridgeshire
Dave BriggsCommunity Evangelist
From the benefits office
to Number 10
in 5 years...
...and a blog.
Change is happening…
Communicate
Play
Work
Consumerisation of technology
Mainframes
Minicomputers
Microcomputers
Web / Mobile
Smaller, more personal
(and harder to control)
So: digital engagement
100 million hours
200 billion hours
£5,500
£153,516
Made possible by:
Access to the internet
Access to computing
A nice user interface
Some principles
1. Online communities are communities too!
2. Engage people on their terms, not yours.
3. Visibility is important.
4. Don’t assume that everyone is offline.
5. Interactive websites need interactive organisations
The toolkit
1. Go where people are2. Right tool, right crowd
You can also build your own
This stuff works
You must understand why you’re doing it though!
Think strategically
What are you trying to achieve?
What are you asking people to do?
Change perceptions?
Change behaviour?
Improve services?
Some objectives
• Engagement• Open innovation• Participation• Collaboration• Crowdsourcing• Knowledge sharing
In summary:
The change is happening: deal with it
Solve the participation deficit
Know why you’re doing what you’re doing
Thank you for listening!
