WELCOME ALLEN TATE WINSTON-SALEM

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According to the 2009 NAR Member Profile Survey …

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54,140 Realtors surveyed via random mail questionnaire.

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46,561 members surveyed via Web-based online survey.

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Typical Realtor has 10 years experience

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Realtors in the business for 16 or more years reported that 23% of their business originated with

referrals from past clients

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Typical Realtor is affiliated with an office with median of 23 agents

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25% of Realtors have spent 11 or more years with their present firm

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60% of all Realtors are female

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Median age increased in one year from 52 to 54 years of age

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Typical Realtor is 54 year old white female who attended college and is a homeowner

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72% of Realtors are married

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Less than 50% of those surveyed reported that real estate was their primary source of household

income

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Typical real estate agent has 7 years experience

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82% of Realtors specialize in Residential brokerage

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75% of Realtors use a laptop computer, digital camera, or cell phone daily

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Technologies in declining use by Realtors are non-smart cell phones and fax machines

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Technologies in rising use are Smart phones, Instant Messaging, Texting, GPS, and Social Media

websites.

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Email has superseded the phone as the most common means of communication between

Realtor and client

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60% of Realtors have a personal website

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35% of Realtors use Social Media sites regularly although over half those surveyed planned to use

Social Media going forward

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Only 7% of Realtors actively Blog

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Typical Realtor earned 18% of their business from past clients or referrals

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Realtors with 16 years or more experience reported 50% or more of their business from past clients

and referrals

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44% reported receiving some business from Open Houses

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Typical Realtor received 4 leads from their website in 2008

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Median Annual Gross Income was $36,700 down from $42,600 in 2007

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Realtor median gross household income was $91,500

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$99,600 for those with 16 years or more experience

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$74,000 for those with 2 years or less experience

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91% of Realtors own their own home

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16% own a second or vacation home

40% own other investment property

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89% of Realtors anticipate being in the business for two more years or longer

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Typical Realtor reported working 40 hours per week in 2008

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96% of Realtors are registered to vote

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Typical real estate agent has 7 years experience

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Half of all Realtors are affiliated with non-franchised, independent companies

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Realtors spent a median of $240 to maintain their websites

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Typical Realtor annual expenses were reported at $5,810 down from $6,580 in 2007

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Appx. 40% of Realtors completed at least one transaction involving a property in foreclosure

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You are NOT a “typical” Realtor

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You are an Allen Tate Realtor

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17th largest real estate broker in the United States ranked by Volume

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11th largest real estate broker in the United States ranked by transaction sides

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Largest real estate broker in North Carolina ranked by any metric!

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Largest market footprint of any real estate broker in North or South Carolina

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Most progressive, creative, socially responsive, and customer dedicated real

estate broker serving the Southeast today!

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No one assumes you or Allen Tate to be “typical” or “average”

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You are an Allen Tate Realtor, and…

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YOU RULE!

Now You Know!