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Paper-Presentation:Stieglitz, Stefan and Krüger, Nina, "Analysis of Sentiments in Corporate Twitter Communication – A Case Study on an Issue of Toyota" (2011). ACIS 2011 Proceedings. Paper 29.http://aisel.aisnet.org/acis2011/29
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Research Group Communication and Collaboration Management
Prof. Dr. Stefan Stieglitzwww.wi.uni-muenster.de/kuk
Twitter Metrics of Corporate Crisis
A Comparison of Two Cases Involving Qantas
Nina Krüger
Research Group Communication and Collaboration ManagementProf. Dr. Stefan Stieglitz
212.04.2023 Titel der Präsentation
Research Group Communication and Collaboration ManagementProf. Dr. Stefan Stieglitz
312.04.2023 Titel der Präsentation
Australian Airline•Employs 32.500 people•Carries up to 30 million passengers / year •44 different countries
Public interest mirrors in TwitterMonitoring “Qantas” from May 2011 to December 2011
The Case
Research Group Communication and Collaboration ManagementProf. Dr. Stefan Stieglitz
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Crisis I Crisis II
12.04.2023 Titel der Präsentation
The eruption of the Chilean volcano Puyehue on 4 June 2011
Qantas management choices in October 2011
Research Group Communication and Collaboration ManagementProf. Dr. Stefan Stieglitz
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H1: Patterns on Twitter differ in corporate crisis (1) which arises from enterprise activities and (2) those which arise independently of companies activities (natural disaster).
H2: We expect that the communicative strategies for the involvement of companies differ in these communication situations.
12.04.2023 Titel der Präsentation
Research Group Communication and Collaboration ManagementProf. Dr. Stefan Stieglitz
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The ashcloud-crisis
12.04.2023 Titel der Präsentation
Research Group Communication and Collaboration ManagementProf. Dr. Stefan Stieglitz
712.04.2023 Titel der Präsentation
The management choices-crisis
Research Group Communication and Collaboration ManagementProf. Dr. Stefan Stieglitz
812.04.2023 Titel der Präsentation
The ashcloud
The stikes
Research Group Communication and Collaboration ManagementProf. Dr. Stefan Stieglitz
912.04.2023 Titel der Präsentation
Ashcloud Strikes
Top8 nearly 50 Tweets Top13 naerly 125 Tweets
Research Group Communication and Collaboration ManagementProf. Dr. Stefan Stieglitz
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Stieglitz, Stefan and Krüger, Nina, "Analysis of Sentiments in Corporate Twitter Communication – A Case Study on an Issue of Toyota" (2011). ACIS 2011 Proceedings. Paper 29.http://aisel.aisnet.org/acis2011/29
12.04.2023 Titel der Präsentation
Research Group Communication and Collaboration ManagementProf. Dr. Stefan Stieglitz
Contact:
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Prof. Dr. Stefan StieglitzRoom 018Phone: +49 (0) 251 83-38115Mail: [email protected]
Westfälische Wilhelms-Universität MünsterDepartement of Information Systems
Research Group Communication andCollaboration Management
Leonardo-Campus 11D-48149 Münster
http://www.wi.uni-muenster.de/kuk
@wikuk youtube.com/wikukunimsfb.com/wikuk
12.04.2023 Titel der Präsentation
Nina KrügerRoom 017Phone: +49 (0) 251 83-38014Mail: [email protected]
